Nostradouglas 🔮 Veliky (@beercruncher) header
Nostradouglas 🔮 Veliky (@beercruncher) profile picture

Nostradouglas 🔮 Veliky

@beercruncher

Partner at BrightBev and Creator of the Beer Crunchers Substack 🥇🥇🥈🥉 Depth and Discussion on Beer and Beyond | BeerAficionado on TikTok/IG

 Chicago, IL
beercrunchers.substack.com
Joined June 2009
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Why are so many craft breweries closing all of a sudden? Owners will tell you they haven't recovered from COVID, while jaded fans are blaming style trends that go against tradition, or their own preferences. Hyperbole around “bad beer” is often cited as well,
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The US beer market is currently in its 3rd era of lime trending: 1) 1980s: Corona breaks through 2) 2007-2013: Miller Chill + Bud Light Lime 3) 2023 - Present: Garage Beer Lime and all it has spawned What comes next seems pretty logical to me 👇
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The concept of a golf-themed beverage brand is not new. There are plenty of examples. However, I believe we're about to see a whole lot more. That doesn't mean I think all or most will succeed, I just think we're going to see a lot more brands take a swing at it 🏌️‍♂️
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Some will say golf is too limiting. I say it's a dream scenario given the sport's growth, how long it takes to play a round, simulators/Top Golf/experiential Putt Putt makes it more approachable recreationally than ever, not to mention the occasions of watching on tv.
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Not to mention that every possible function of a beverage except sleep aid has applicability to the game. That makes it ripe for combinations that will attempt to target golfers specifically more and more. tinyurl.com/BCForeGolf
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Stone Brewing's second sale and now the closure of their prized Escondido brewery has opened up old wounds for their fans. While there's a lot strategies that one could point the finger at, ultimately they never developed that next brand that could usher in a new era.
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I thought it would be fun to do a deep data dive on Beer Crunchers into the 3 best pivots in craft beer history, in the context of Stone's latest sale to Firestone Walker. I truly believe that a success like one of these could have allowed them to keep their promise to never sell
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🔗: tinyurl.com/Stones2ndSale
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Who deserves the title of most iconic New England-Style IPA sets up a fun debate. What’s more interesting to me are the reasons why my personal choice was able to separate from the pack. The reasons lay the foundation for a great flagship beer that any brewery can learn from.
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Nostradouglas 🔮 Veliky retweeted
Mark Kaboly (@MarkKaboly) profile picture
Mark Kaboly
@MarkKabolyFeb 27
Special LIMITED EDITION Iron City Beer NFL Draft cans hit the market on March 9. A cool collectors item but once they're gone they're gone so you better hurry.
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Chris McGowan (@usanachris) profile pictureChris McGowan@usanachrisFeb 25
When ⁦@beercruncher⁩ speaks, I listen. The takeaway of this episode - “demand value”. Some good points made all around & looking at the declining on premise craft beer market in a “value” sense sparked some interesting discussion. podcasts.apple.com/us/podcas…
Ep # 368 Insiders Roundtable with Doug Veliky and Pete Ternes

Ep # 368 Insiders Roundtable with Doug Veliky and Pete Ternes

Podcast Episode · The Beer Temple Podcast · February 24 · 1h 56m

podcasts.apple.com
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Craft beer collaborations with bands are back, but with a much stronger playbook than last decade that led to one one being the best selling NEW craft beer in the US in 2025. More on Beer Crunchers today... beercrunchers.substack.com/p…
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Nostradouglas 🔮 Veliky retweeted
Chicago Bars (@chicagobars) profile picture
Chicago Bars
@chicagobars20 Dec 2025
I really enjoyed this essay by @beercruncher on what beer you look forward to most every year. It is a fun question, and his essay is great writing. FWIW my most anticipated beer of the year is the first one on Cubs Opening Day. Means I survived winter. open.substack.com/pub/beercr…
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Why are so many craft breweries closing? I came up with 12 reasons that, when put in a somewhat chronological/logical order, really make it impressive that we still have ~9,000 👇
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tinyurl.com/CraftClosings
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A 2.9% IPA brand not only made an appearance on Shark Tank last night, but got a deal with 3 sharks. Is mid-strength / small beer going to the moon? 🚀
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Most brands market to consumers. NOCA grew by filming their interactions with retailers. Turns out, showing the grind is as powerful as showing the product. Be a fly on the wall as I speak with their co-founder about their unique approach to social media 👇
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tinyurl.com/BTSIBDNOCA
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