Andy Plesser

Adtech has so many awards ceremonies that the industry may soon need an awards ceremony honoring the best awards ceremonies, with platinum sponsorships available for anyone willing to pay for the privilege of applauding themselves. 🏆😂 At DMS by LUMA in New York, @tkawaja of @LUMA_partners took aim at the industry's self-congratulatory habits while unveiling a new Hall of Fame, promising more comedy and launching a charitable initiative that could have advertising executives singing in public. Visit Beet.TV for this video (beet.tv/2026/11/adtechs-awar…) and much more! #DMSbyLUMA #LUMAPartners #AdTech #DigitalAdvertising #BeetTV Reported by @robwilliamsNY Join us at the 🇵🇷 Beet Retreat San Juan, March 17-19 events.beet.tv/sanjuan

The internet is filling up with so much AI-generated content that finding a trustworthy publisher may soon feel like discovering a five-star restaurant in a food court full of vending machines. 🤖📰 At Beet Retreat L.A., Zoë Mann of @TheTradeDesk told Beet.TV contributor David Kaplan why premium publishers are gaining new relevance as advertisers rethink the value of cheap reach. Visit Beet.TV for this video (lnkd.in/ekh49PC9) and much more! #BeetRetreatLA #PremiumPublishers #DigitalAdvertising #TheTradeDesk #AdTech #BeetLA Join us at the 🇵🇷 Beet Retreat San Juan, March 17-19 lnkd.in/e-kWHHzf

Brooks Brothers has been dressing Americans for 206 years, but now it's bringing big data into the fitting room, possible to figure out whether you really need another navy blazer or just lack the willpower to resist one. 👔📊 At the @EpsilonMktg Personalive conference, Caroline Covington of @BrooksBrothers told Beet.TV how customer intelligence and personalized experiences are redefining loyalty. Visit Beet.TV for this video (beet.tv/2026/11/brooks-broth…) and much more! #CustomerLoyalty #Personalization #RetailMarketing #BrooksBrothers #Epsilon #BeetTV

Adtech has perfected the art of turning an advertiser's dollar into 47 cents before it reaches the publisher, with everyone along the way congratulating themselves on improving efficiency. 💸🤖 During Advertising Week New York, Kieran Greene of Shinka told Beet.TV's @lgranatstein why publishers are rethinking their dependence on closed advertising platforms, especially as AI threatens to introduce even more middlemen eager to collect a toll. Visit Beet.TV for this video (beet.tv/2026/11/adtech-needs…) and much more! #AdTech #ConnectedTV #DigitalOutOfHome #ProgrammaticAdvertising #Shinka #OmnicomMedia #AWNY26 Reported by @robwilliamsNY Join us at the 🇵🇷 Beet Retreat San Juan, March 17-19 events.beet.tv/sanjuan

Connected TV promised advertisers precision and transparency, yet somehow the industry still manages to sell the occasional Cadillac and deliver a used Kia, complete with mysterious fees and a questionable odometer reading. 📺🚗 At the Beet.TV Leadership Summit with @OmnicomMediaGrp, George Castrissiades of @Teads told Beet.TV contributor David Kaplan how show-level targeting, media consolidation and the growing importance of CTV home screens could help advertisers understand exactly what they're buying, preferably before someone hands them the keys. Visit Beet.TV for this video (lnkd.in/eVnqQfHw) and much more! Join us at the 🇵🇷 Beet Retreat San Juan, March 17-19 lnkd.in/eabyChj6 #ConnectedTV #CTV #Advertising #AdTech #Teads #OmnicomMedia #BeetOM Reported by @RobWilliamsNY

Pharma advertising may be best known for commercials featuring happy people frolicking in meadows while a narrator warns of 37 potentially terrifying side effects, but there's a lot more science behind those ads than viewers might suspect. 💊🔬 Lauren Stearley of @CMIMediaGroup tells Beet.TV's @lgranatstein how working in pharma advertising means keeping up with breakthroughs in medicine as well as adtech. Special thanks to @Equativ for partnering on our video series. Visit Beet.TV for this video (beet.tv/2026/11/cmi-media-gr…) and much more! Join us at the 🇵🇷 Beet Retreat San Juan, March 17-19 events.beet.tv/sanjuan #PharmaAdvertising #HealthcareMarketing #ProgrammaticAdvertising #CMIMediaGroup #BeetTV

In a world overflowing with AI-generated content, bots and autoplaying videos, the humble billboard has a surprising competitive advantage: It's pretty hard to mistake a 40-foot sign beside the highway for a chatbot. 🚗📱 At the Beet.TV Leadership Summit with @OmnicomMediaGrp, Jeff Hackett of @outfrontmedia explained how digital technology and better measurement are transforming out-of-home advertising, giving brands a way to reach actual human beings who, at least for the moment, can't install ad blockers on the side of the interstate. Visit Beet.TV for this video (beet.tv/2026/11/can-billboar…) and much more! Join us at the Beet Retreat San Juan, March 17-19 events.beet.tv/sanjuan #OOH #DigitalOutOfHome #Advertising #OutfrontMedia #OmnicomMedia #BeetOM

Media and creative are getting back together after a decades-long separation, with AI playing marriage counselor and reminding everyone that the customer never cared about the agency's organizational chart. 🤖💍 At Beet Retreat LA 2026, adtech expert Tameka Kee (@geekychic) reflected on how AI is bringing media, creative, commerce and connected TV closer together, forcing agencies to tear down their silos and perhaps even attend the same meetings without arguing over who gets the bigger budget. Visit Beet.TV for this video (lnkd.in/e3xXj5Xb) and much more! #BeetRetreatLA #Advertising #ArtificialIntelligence #MediaStrategy #CreativeStrategy #BeetLA Join us at the Beet Retreat San Juan, March 17-19 events.beet.tv/sanjuan

Commerce media is branching out, because retailers can’t have all the fun. 💳✈️ At Beet Retreat L.A., (l-r) @PayPal Ads’ Greg Archibald, @Mastercard's Nick Blum, Nift ’s Saket Mehta and moderator Tameka Kee (@geekychic) explored how fintech, travel and marketplaces can turn customer relationships into value for brands and consumers, how AI can sharpen relevance and why trust remains essential to the experience. More from Beet Retreat LA: events.beet.tv/la 🌴😎🎤 #BeetLA

What can a sports fan's streaming habits tell advertisers about their next car purchase? As viewers discover content, follow their favorite teams and search for what to watch, streaming platforms are gaining insights into consumer interests and intent that could help brands connect with audiences well beyond the commercial break. Matthew Lear of @Roku Advertising joined us at Beet Retreat L.A. to discuss how viewing behavior and search activity can reveal opportunities for advertisers to reach consumers at meaningful moments. 🎥 Coming soon on Beet.TV! #BeetLA #BeetTV #Roku #CTV #SportsMarketing #AutomotiveAdvertising #StreamingTV