Strategy | music | idea-peddling, CSO @irisworldwide | on a mission to turn consumers back into citizens.
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Joined August 2008
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Thought my two green bars had turned to 4 but it's just my eyes crossing #glastonbury
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How metaverse events are transforming retail collaboration retailtimes.co.uk/in-my-opin…
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The truth behind this world cup's impact on the environment from @timberners_lee and @BBCMOTD
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Well done @BBCMOTD @timberners_lee for covering the criminal greenwash behind the #FIFAWorldCup today. We need to start getting honest about carbon numbers...
1/7. Big news folks. 🚨 We've launched an update of our landmark Advertised Emissions report, it tracks the ad industry's progress on consumption based emissions. Here are some key takeouts. The first is, we've got work to do.
Download it here:
bit.ly/3hXJtON
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Really interesting idea that people are 'quiet quitting' their jobs... refinery29.com/en-gb/quiet-q…
'The Inflation Reduction Act'.. finally climate progressives are getting the hang of smart brand positioning...
Let's not lose sight of this. If the Democratic coalition can achieve the largest investment in our climate future *ever* and sell it as job creation in places like West Virginia — while the GOP sits it out entirely — that opens up vast new possibilities.
washingtonpost.com/opinions/…
The sun not the wind? Excellent to see @PurposeDisrupt referenced in this piece on the benefits of 'soft' climate activism from @GreenRupertRead @JonathanMWise
theguardian.com/environment/…
Years ago I chatted to a psychologist who warned that the climate reality can trigger deepest fear, shock and shame. Our defense mechanisms kick in and we go into denial. The comments below remind me how important it is to handle these emotions sensitively.
If only someone could invent a way we could communicate around the globe without burning millions more tons of jet fuel
As Europe fries and burns in a lethal heatwave, here are the planes burning up the skies above right now, further fuelling global heating. We need to stop promoting aviation, travel in better ways & find a safe landing for the industry...
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This 👇 is good on all sorts of levels @irisworldwide Thank you @PurposeAwdsEMEA we are DELIGHTED
Walking away with the Award in the Specialist - Best use of Digital/Social Media category is…@irisworldwide for The World Is Looking To You COP26 #PurposeAwardsEMEA
Doing this shortly. Very excited about what should be a very interesting and possibly controversial discussion....
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@Qantas announces 20 hour flights just as I begin a 20 hour train ride from Porto to London. One of these things is a bad idea.. I just can't work out which 🤔.. @FlightFreeUK
Qantas revived a plan to start direct flights connecting Australia’s east coast with New York and London as it finally ordered jets for the ultra-long services from Airbus trib.al/ZiGO5rk
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What he said... @JonathanMWise #advertisedemissions
"There is a huge potential for reducing emissions on the demand side... through changes in behaviour" – #IPCC Working Group III Vice-Chair Ramón Pichs-Madruga at today’s presser for the latest #IPCC #ClimateReport.
Read the report ➡️ bit.ly/WGIIIRpt
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Great piece from @markritson on the return to the pre-pandemic trend line. The scariest addition to these is the bounce back of C02 emissions and how far it is from any viable Net Zero pathway... marketingweek.com/ritson-new…
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So I obviously love @sxsw... But its inability to take the climate crisis seriously (in content and operations) has always bugged me. With events pivoting to virtual, messages like this are frankly irresponsible, least of all from a 'progressive' brand #climatecrisis
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