better. gaming agency

This month’s #betterplays was magical. 🧙 Not perfect, but magical. A medieval skatepark, slaying a dragon together, followed by a beer pong party – all whilst riding fiery steeds. Could it get any better? Check out the #DebaucheryandMagic from @3rd_Shift_Games demo, you won’t regret it.

And finally, perhaps the most important takeaway from @gdcon, Ctrl + Alt + Promote Marketing Summit and Poznań Game Arena – the people. Thanks for every chance to chat, the high-fives, the invitations to after-parties and the unforgettable karaoke. 🫰 Honestly – this was our best event in years, bringing together substance and fun whilst strengthening our faith in the industry. And let’s face it, times are such that we all need that. See you next time!

Alright this one will be longer than usual… we did a mentoring class, and we must say it was quite a success! Polish gamedev industry is known for its globally acclaimed titles – amazing double-A's, exceptional triple-A's, and the boundless creativity and enthusiasm behind small-scale and even solo projects. Having worked with all kinds of studios, we know better than anyone that marketing support is often beyond the budget of indie devs. And on top of that, marketing is still associated with having to sell your soul to the devil. That’s what inspired us to offer our expertise through free consultations, where we help developers identify the USPs, create a marketing plan, define their brand’s tone of voice, and more. So, we brought together a wonderful team of experienced professionals from various studios, launched our booking calendar, and… it turned out to be a banger! Supporting creators at the start of their journey and seeing the industry embrace fresh ideas and new talent are all things that are particularly close to our hearts – that's why we'll definitely continue the initiative. 🫶 See you during the next Ctrl + Alt + Promote in 2027!

We’ve already heard a thing or two about how this year’s panels (or roundtables) were a real hit. Are these just rumours? You tell us. 👂 From our perspective, the topic of the relationship between dev and marketing has definitely not been exhausted, even though it was covered twice. And what about long-tail sales? We’ve got a feeling there’s still plenty to talk about here too. A huge thank you to all the participants, moderators and audience members (you certainly didn’t look bored at all). @PajdaTheBread @FrozenDistrict @_zeerx @dariuszpietrala @PixelPerfectDud @KonradAdams @11bitstudios @KwintaJakub @AnsharPublish @TechlandGames @LauraaBernas @BlooberTeam @Mazarewicz @Radovan89 @oml_games @macieksosnowski @k_bkwska @gdcon

Nasza kampania dla gry Vampires: Bloodlord Rising zachęcająca do oddawania krwi została wybrana do finału konkursu #PRWings! 🩸🏆 Wspólnie z @ToplitzProd otrzymaliśmy nominację do PR Wings 2026 w kategorii Sport, E-sport i Gaming! Ta akcja udowadnia, że gry mogą mieć realny wpływ na prawdziwy świat i zmieniać życie ludzi. 💖 Wyniki konkursu poznamy 26 listopada!

A conference classic: talks. From the many submissions, we managed to select 12 for our Ctrl + Alt + Promote – Marketing Summit, which you were able to listen to on Wednesday and Thursday of @gdcon. The topics ranged from research, music and trailers to Steam vs AI, making games based on famous IPs, creators, community, social media and legal issues. Phew… well, there was a bit of everything! Thank you to all the panellists for taking part, and we can’t wait for the next edition… yes, there will be one – it’s confirmed!!! @lecho_himself @TeyonGames @Kuba_Sobek @StudioRadikal @QuiteOKGames @riotgames @OwlcatGames @AnsharPublish @DCoalition3D

Android players, your time has come! 🎉 Congrats to Whitemoon Games on taking @PlayBrokenRanks global on Android! May your quests be epic and your enemies fearsome ⚔️

So, another @gdcon, and with it, our CTRL + ALT + PROMOTE – Games Marketing Summit, is now history. We’ll be posting plenty of recaps, but for now, a huge thank you to everyone involved and to our partner @oml_games. Now, here’s a question for you – which presentation or panel do you think was the best? Or was there something missing?

Happy 18th birthday to our dear friends at @BlooberTeam. You can finally play your own games! 🎂

Ctrl + Alt + Promote - Marketing Summit security. 🚨

Everyone knows how to market a game. So what actually makes the difference? 👀 Cristian Dina, Marketing & Publishing Director at Amber, will be sharing his take on what it takes to stand out in an increasingly crowded gaming market at Ctrl + Alt + Promote - Marketing Summit. In his talk, “How to market a game when everyone knows how”, he’ll explore how to find your edge when everyone seems to know the same playbook. 🎮

100k wishlists in 6 months, starting from zero. How do you even pull that off? 👀 Hubert Nosek, Head of Marketing at @QuiteOKGames, will be sharing the story behind that number at Ctrl + Alt + Promote - Marketing Summit. In his talk, “From $0 to 100k Wishlists in 6 Months”, he’ll break down how to build momentum from scratch. 📈

Launching a game is one thing. Keeping it alive long after release is a whole different challenge. 🧟‍♂️ At Ctrl + Alt + Promote - Marketing Summit, Nicola Karnas (@TechlandGames), @PajdaTheBread (@FrozenDistrict), @KonradAdams (@11bitstudios), @KwintaJakub (@ansharstudios) and @macieksosnowski will get together to discuss what it takes to keep a game going - and when it might be time to let it rest. In their panel, “Aim for the tail! How to keep your game alive and is keeping it undead worth it?”, they’ll dig into the challenges of sustaining a game over time and whether keeping it alive is always worth the effort. 🎮

Ever wondered why some games keep you hooked from the very first note? 🎵 Dariia Chernii and Paweł Leszoski from Jaguarec together with Wioleta Wnorow are joining us at Ctrl + Alt + Promote - Marketing Summit! Their talk, „Music Supervision: The Lost Art of Holding Attention”, will explore how music shapes player experiences, captures attention, and makes unforgettable moments even more powerful! 🎶

Six years is a long time in gaming. So how do you keep creators invested in a game for that long? 🤔 At Ctrl + Alt + Promote - Marketing Summit, Kristin Banse, Comms Lead VALORANT CEE at @riotgames, will be sharing her perspective on what it takes to keep creators invested in a game long after its launch. In her talk, “Six Years Later: Keeping Creators Invested in VALORANT”, she’ll explore what it takes to keep creators engaged and a community going strong over the long run. 🏃