Blue Chip

Chris Emery - director, retail intelligence & strategy breaks down the emergence of retailer-led media platforms and what it means for marketers and brands. bit.ly/3szq5sS

we're so excited on launching our newest client campaign "Grab a Daisy", supporting their single-serve cottage cheese varieties with real fruit. truly the "fruition" of great collaboration with a wonderful client. #differencemakers #wemakewhatmatters bit.ly/3zSfwEQ

What's next in the realm of #shoppablemedia? Our VP of Integrated Media, Erich Parker, recently sat down with our partners at Retail Leader to discuss. Check out the trend talk now: bit.ly/3qjomqu

we're so excited on the launch of our newest client campaign "it starts with Splenda." Truly the result of great collaboration with a wonderful client. kudos to all. #differencemakers #clientwork #wemakewhatmatters bit.ly/3mbQIlI

join us for the "Home, Evolved" @Path2PurchaseIQ webinar next Tuesday, October 19th at 2PM EST. Mary Kate Huffman and Sonja Leskinen will share consumer trends in Home Improvement/DIY and creative media strategies to capture those home projects. bit.ly/3mXhy06

Joel Walker, blue chip vice president and creative director, speaks about Screamin' Sicilian's shift in its consumer target, creative approach and media channels. bit.ly/3mHg8bT

our new leadership structure is built for scale and speed of collaboration. #differencemakers #wemakewhatmatters bit.ly/3kh8hii

we're excited to present at the ANA Brand Activation & Creativity Conference. on Wednesday, August 11th, Darick Maasen + Garrett McGuire, Merrell's Director of Retail Marketing will speak about inspiring a new generation of outdoor athletes. see you there? bit.ly/2W3uyaL

with so many channels, decisions, competing brands and roadblocks along the path to purchase, engaging and converting consumers keeps many brand marketers up at night. our latest article breaks down why TAGS rewards programs are the perfect solution. bit.ly/2UCAJlI

we're excited to present at this year's ANA Digital & Social Media Conference in California. On Tuesday, July 20th Sarah VanHeirseele & Erich Parker will give attendees the lowdown on how to create shoppable media moments everywhere. Will we see you there? bit.ly/3AVwIcA

we're excited for our first in-person event of 2021 at the @SWEETSandSNACKS Expo. join us in the Discovery Theater, Friday, June 25th at 11:30am for the lowdown on how to reach the new snacking and treating consumers.

we stayed home more than ever during quarantine, so we surveyed homeowners to understand new mindsets that emerged. our latest article reveals these behavior trends to watch out for in 2021. bit.ly/3vxq08G

the pandemic upended our lives. it changed how we snack, how we shop and how we spend our time. this has led to more device-assisted, omnichannel consumer eating behavior. our article breaks down this shift and what marketers need to consider moving ahead. bit.ly/3pxh9Tf

David Hubert, director of digital analytics, walks through how to set up brands for success despite a future of unknowns. he breaks down planning fundamentals, considerations by media channel, trends here to stay, creative considerations and more. bit.ly/3w9BvnV

we're excited to chat about "Winning in the World of Brand Inversion" today with our incredible partners at @ANAmarketers and a great group of brand marketers.

we're thrilled with the recent launch of Merrell's "Take a Hike" campaign, which introduces their new "fast hike" multipurpose shoes across a variety of marketing levers. kudos to our amazing team and client partners. #differencemakers #clientwork bit.ly/3fzxXnS

Over the past few months, the world has woken up to the growing threat of violence toward the AAPI community. Hung Lang, associate strategic planner, joined members of the Amp community to share perspectives about anti-Asian discrimination in advertising. bit.ly/2P9SkyX

ask any #differencemaker what they this miss most about office life, and Marilyn Rucklick, our office admin, is sure to come up. (she's seriously the best.) happy Administrative Professionals Day to all the pros like Marilyn out there.

parents from our creative team are finding inventive ways to strike work-life balance. a round of applause for these #differencemakers and all working parents. bit.ly/3mtFOGs

just in time for spring celebrations, White Castle has served up brunch across a variety of marketing touchpoints. kudos to our amazing team and client partners. #differencemakers #clientwork bit.ly/39QUbzC