twitter gives you a completely warped view of what the average founder is like. the guy who wakes up thinking about scale, sharing sauce, building new ai workflows. always shipping. always moving. the dudes on linkedin aren't like this lol. they’re posting slop about leadership. they talk about basic shit everyone figured out 2 years ago. making carousels about why brands need better “storytelling.” sometimes i need to remind myself how much of a bubble this app is.

this is one of the easiest, but most overlooked ways to make an extra 6 figs/mo in q4 use google trends to catch which keywords are about to spike in search volume then build campaigns around them in q4, you’ll see a bunch of searches explode in volume: > deal seekers: “laptop black friday deals,” “skincare sale,” “furniture discount code” > gift intent: "gifts for dad", "black friday boyfriend present ideas" > product + event: "running shoes black friday", "supplements cyber monday" > new year/resolution-adjacent (early prep): "home gym equipment," "meal prep containers," "planner 2027" > shipping & last-minute intent: "free overnight shipping," "stores with in-store pickup today," "same day shipping" > alternative / dupe seekers: "[luxury brand] bag lookalike," "viral hair blowout brush alternative," "aesthetic cloud couch dupe under 500" for most of the year, there might be very little search volume for these terms, or none at all. then q4 comes around and thousands more people start looking for them. these are high-intent searches from people actively looking to buy. so you want to grab as much of that demand as you can while it’s there. here’s how we prep for it at the agency: first, we use google trends & keyword research tools to figure out: - when search demand starts increasing - which searches people will be looking for usually, volume starts climbing a few weeks before the main event. that gives us a rough timeline for when everything needs to be ready. then we prepare the assets around those searches: - build event-specific offers - rewrite ad copy - adjust landing pages - optimize feed attributes - set up gmc promotions the closer your account matches what people are searching for… the easier it is to convert that traffic profitably. for example: if someone searches for a black friday deal on your product… your ad, offer, feed, and landing page should all match what they came looking for. then, as soon as demand starts picking up, we get the campaigns live part of that is about capturing early traffic. but more importantly, we want to give the campaigns time to gather conversion data and stabilize before the highest traffic days. you don’t want the “learning phase” happening when search volume is at its peak when you launch early, you can scale budgets more aggressively once the peak arrives. a lot of brands completely overlook these new searches yet they can be extremely profitable if you prepare correctly and it’d be such a big missed opportunity to not take advantage of them.

12 strategies brands are using to make millions on Shopping Ads:

i went through every account audit we’ve done in the past year and pulled out the most common and problematic issues holding brands back from scaling google this is what i’ve found:

the most dangerous place in ecom is to be revenue rich and profit poor. i know 2 brands that made $1m last month. one guy is stressed about making payroll. the other just paid himself $200k. there are so many brands out there putting up big numbers but when you check the bank account, there's nothing there. burned on ads, bloated overhead, shipping costs eating everything. then you’ve got guys doing the same revenue and banking 10x the profits. the industry puts you in an echo chamber. makes you think growth is the only metric that matters. it's a trap. cash in the bank > revenue on a dashboard.

i've compiled our top google ads scaling strategies into a single resource thought it might be helpful for yous heading q4 → prospecting framework behind 7 figs/month → our best performing landing pages → cold traffic funnels for search → full demand gen playbook millions in incremental rev per month. now it’s yours like + reply "guide" if you want it (follow so i can DM)

for all the young guys trying to make it online set a moonshot for your life. something big enough that if you pull it off, it will completely change your life and your family’s life. then commit to the hard path of getting there. it might take 5, 10, 20 years. you’ll fail a bunch along the way. there will be plenty of times where a smaller, safer life looks a lot easier. keep going. one day you’ll be 80 looking back at all of it. make sure you took a real swing.

client slack channels going nuts right now. ready for q4

$1.7m demand gen spend for this brand ytd 2.15x roas it’s the #1 spender in the account, beating search & shopping been saying this for a while now once you get the creatives working and you figure out your true target roas you can make a ton of profits with it

it’s always the most successful guys that care the least about looking stupid. and the brokies are the most afraid to embarrass themselves. won’t try anything because they might fail. all the killers i know still ask dumb questions, try shit they’re bad at, and put themselves out there. they couldn’t care less what some random bloke thinks. they just care about getting what they want. if you let people’s opinions get to you, you’re not gonna make it.