Using AI to help some of the world's largest brands unlock the power of body data.
San Francisco, CA
Joined June 2012
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It's not uncommon to be between sizes. And when you're shopping in a store, you usually solve this by taking two different sizes with you into a dressing room.
With Bold Metrics, we bring this same experience online.
Here's a good example from a real rec from one of our founders, @morganlinton who often finds himself between sizes.
In this case, a small is his recommended size, but it will be slightly snug in the chest. Moving up to a Medium makes it fit slightly loose in the waist.
Now, we know Morgan, and he actually prefers a snug chest, he's a skinny guy, snug is kinda his jam. So he'd pick a small...but everyone is different.
This is why it's so important to use an approach that leverages AI, but also allows users to pick based on their own fit preference.
How'd we do Morgan? Do we know you or do we know you?
Bold Metrics retweeted
I worked in e-commerce for 15yrs, and was proudly one of Bold Metrics' first major customers back in 2014.
We A/B tested them against photo-based solutions several times over the years, and they won out EVERY time. Like, not even close.
So listen to me when I say this: their tech is 🤌 and their team is even better.
To my surprise, Morgan and I are still friends to this day even though I put him through hell with all those tests 😄🫶
Interesting analysis of the increase in AI visits to eComm sites in September.
For years companies focused on blocking bots, now it's a shift to let the right bots in.
Adobe data indicates artificial intelligence visits significantly outperformed non-AI visits to U.S. retail sites in September.
ow.ly/7CRG51028eF #retail #ecommerce #AI
We're so proud to power fit and sizing for innovative brands like New Balance.
Go beyond a simple size recommendations and understand how clothes actually fit.
We simulate the same experience you have in a dressing room so you can pick the right size the first time online.
Fit intelligence has become a core pillar of apparel ecommerce. But not every platform delivers the same results. 📊
If you're evaluating fit intelligence platforms this year, this blog provides a framework for making a confident, data-backed decision.
Read the full blog 👉 lnkd.in/gy6qw3iC
🎽 Uniforms need to fit.
Bold Metrics will be at NAUMD 2026, connecting with uniform and workwear brands focused on reducing returns and getting fit right at scale.
📍 Jackson will be on the show floor, reach out to set up time to chat!
👉 hubs.la/Q04dZs7D0
67% of apparel returns are driven by fit.
When shoppers don’t trust sizing, they hesitate.
When they hesitate, conversion drops.
When they guess, margins suffer.
Fit isn’t a PDP feature.
It’s core ecommerce infrastructure.
📘 Read more: hubs.la/Q043CgZq0
When shoppers feel confident about how something will fit, they buy more and return less.
Confidence during the shopping journey is one of the biggest emotional drivers of conversion. Yet most retailers still rely on discounts to move products instead of building trust in fit.💫
Our latest blog breaks down the psychology of fit, exploring how emotion, trust, and personalized sizing experiences help brands strengthen customer relationships and drive loyalty.
📘 Read the blog here: lnkd.in/eAWP5__y
✨ Today is the first day of Shoptalk Chicago!
💜 Meet Natasha Giftos and see how leading apparel brands are scaling with Bold Metrics.
👉 Catch Natasha on the show floor or book a demo here to chat 👉 lnkd.in/g6JSj8mC
🩺 In healthcare, performance starts with the uniform.
Medical professionals do more than wear scrubs; they rely on them to perform their roles. When you're on your feet for twelve hours or more, fit isn't just about comfort; it's about functionality.
This is why this brand partnered with Bold Metrics.
Sizing scrubs shouldn't be a scrub's job.
Let Bold Metrics handle the heavy lifting.- lnkd.in/e4VNtPm8
For this sustainability-focused lifestyle brand, delivering comfort and consistency meant going beyond a standard size chart. Exceptional fit experiences required accurate insights into how their shoppers really wear and experience clothing.
📌 Read the full story → lnkd.in/eYD3zsNe
✨ Bold Metrics will be headed to the Windy City for Shoptalk Chicago, Sept 17–19!
👉You can find Natasha walking the show floor, or book time with her through the Shoptalk Meeting Portal before schedules fill up!
🏂Burton partnered with Bold Metrics to bring a new level of personalization to their online shopping experience. By implementing our Smart Size Chart across Internationally we have empowered customers to find their best fit with ease.
📌 Learn More → hubs.la/Q03D-Dl40
The results speak for themselves. Shoppers who use the Bold Metrics tool are returning with double-digit increases in repeat orders.
📌 Read the full story → lnkd.in/eBG56suD
📏For decades, vanity sizing distorted sizing standards, eroded consumer trust, and left shoppers frustrated
The future of apparel is not just bigger size ranges. It is inclusive sizing that works.
📌 Read how brands are moving beyond vanity sizing and embracing a truly inclusive future → lnkd.in/ebzcXcmv