💭 Giving customers a reason to buy - Building resonant brands (Past @shakeshack @sofarsounds @getgroove_) 👭Into #socialconnection & #socialhealth
São Paulo, Brazil
Joined April 2015
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Over the past few years, we've seen a rise in awareness of the importance of #socialhealth, and the need for more solutions.
But! There's no one "town square" to gather to share ideas, connect, and problem solve.
Today I'm soft launching that space -> bit.ly/shc-share
Nothing I love more than reading about others' non-traditional paths.
Love this newsletter from @karadetwiller on her family's farming + freelancing lifestyle: wishfulworking.co/p/how-free…
Although, as she notes - farming is actually the more traditional path 😉
In today's newsletter, my 11 all-time favorite business books — the ones that have really shaped my career:
Brandy Cerne retweeted
seeing too many people compromising on their values to get rich
it makes me think of the Kurt Vonnegut quote
we should catch young people before they become CEOs, investment bankers, consultants, and money managers (and especially hedge fund managers), and do our best to poison their minds with humanity.
A follow up: this thread on problems getting in the way of building community/hanging out more: annehelen.substack.com/p/com…
Interested in starting a new venture related to social health (social connection, belonging, etc.)?
The comments section of this post is an interesting place to start for ideas of specific needs people are lacking: annehelen.substack.com/p/wha…
Interested in starting a new venture related to social health (social connection, belonging, etc.)?
The comments section of this post is an interesting place to start for ideas of specific needs people are lacking: annehelen.substack.com/p/wha…
"Is it the anxiety stress or the fun stress? Or, are we feeling nothing towards our plans, which might mean we’re prioritizing projects that are too boring to keep our attention."
great reminder from @tatfig on the good kinds of stress
"They call it the creative economy, but it's really the attention economy, and creativity is simply a tool to harness attention."
Great vid on creativity and entrepreneurship in the attention economy, via @mistahindz:
youtu.be/a4qlaAD70EI?si=Gb8Z…
Yes to this re: brand merch from @Emily_Sundberg - stop making junk!
My most used piece of brand merch is a Sofar Sounds can opener key chain I still use 5 years later.
Also always a fan of pens and mugs.
No water bottles please.
"Developing a compelling narrative or brand is essential in overcoming the challenges of saturated channels."
- 2024 marketing prediction via @andrewchen
In my “brand trends I’d like to see in 2024” roundup, I included “more personal content,” with @sariazout's @wwwsublimeapp newsletter as prime example.
A few hours later, she published this perfect example! Such a great founder, brand, + product to watch.
I wrote a letter to my team.
If you're building something new and struggling to find the words, you may feel mirrored here.
sublimeinternet.substack.com…
Travel goals 🧡 In this week's Good Trip, my friend Alex shares all about her experiences traveling the U.S. with her incredibly cute golden retriever Nash
(Linked below)
What's going to happen in the world of brand strategy in 2024? TBH, I have no idea!
But, that doesn't stop me from sharing my highly opinionated wishes: youtu.be/PCtd2eZbzhA
These definitely aren't predictions, but rather my biased opinions of what I'd like to see happening:
- More content with a personal touch (See: @wwwsublimeapp's newsletter)
- Brands getting weirder (and having more conviction) (See: @orkabevco's landing page)
+ 5 others
Was so happy to be reading @tatfig's fantastic Business of Community newsletter and see a lil shout-out to my video!
Highly recommend Tatiana's newsletter if you care about community, connection, and membership: businessofcommunity.co
And here's a link to the video she so kindly recommended: youtu.be/Djss8aMINfw?si=72HA…