Barbara ✸ (@brbbzzz) header
Barbara ✸ (@brbbzzz) profile picture

Running an AI-native marketing agency (healthtech, fintech & AI) Co-host at Two girls, one Claude: live bi-weekly AI workflow builds

San Francisco, CA
Joined September 2018
Photo by Barbara ✸ (@brbbzzz)Photo by Barbara ✸ (@brbbzzz)Photo by Barbara ✸ (@brbbzzz)Photo by Barbara ✸ (@brbbzzz)Photo by Barbara ✸ (@brbbzzz)Photo by Barbara ✸ (@brbbzzz)Photo by Barbara ✸ (@brbbzzz)Photo by Barbara ✸ (@brbbzzz)Photo by Barbara ✸ (@brbbzzz)Photo by Barbara ✸ (@brbbzzz)
I'm back on @HubSpot's Marketing Against the Grain pod! We compared my process for managing clients & running an agency in 2025 to what I'm using now. Literally two different worlds. 2025: using ChatGPT as a chatbox and thinking great prompts are the solution 2026: agentic systems running the business and holding all context about my clients The massive model improvements allowed me to: - 5x the agency in a year - take on more clients than I thought was possible - scale without having to hire anyone I'll leave the episode in the comments (comment if you want the direct link to the .md file)
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By far the stickiest product I've used this year. How do you manage multiple clients' workflows? Type.com How do you easily outsource tasks without training someone? Type.com How do you switch between Claude/Codex easily? Type.com How do you keep everything organized? Type.com
How @startupcookie, a one-person agency, took on 40% more clients without hiring. Founder @brbbzzz moved her client work and agents into type.com and gave every client its own space. How she set it up: type.com/customers/startup-c…
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The first AI model built specifically for design. Congrats to the team on the launch! @anurahk @DavidZats 👏
I launched the first image and video generation models at Google, and kept asking why all AI designs look the same. AI has brought us the WORST era of design. It made content creation effortless, but it also made 90% of it look painfully generic. My co-founder and I spent 2 years building in stealth to change that. Meet Vyb, the first AI design model that understands your taste like a designer would. RT + comment your website URL and we’ll make your first design.
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When a founder asks me for "storytelling", it usually means they’re still figuring out what the product is. Storytelling gets asked to do the work of clarity, which is a lot to ask of a story. Can’t narrate your way around not knowing what you’re building.
You guys are getting too obsessed with storytelling. Talking about your company in compelling ways is marketing. Always has been. A terminally online manic pixie dream girl is not your silver bullet to standing out on the timeline. It’s substance in your product and team.
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at @thehousesf today✌️ peek at my @typedotcom workspace
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been looking forward to the death of products like 1Password and others for a long time now.
You can now import your passwords from Chrome, save individual passwords, or use a shared team vault like 1Password. That means type.com can log in to websites and get work done without you!
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Instinct, ping me for urgent stuff only
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a spa day and a waffle. can you imagine anything better
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managed to fight off the sunday scaries at this mountain top Austrian restaurant
🤖 Made with AI
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life can't be that bad if you can just book a trip to the Dolomites every once in a while
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when you have too many back to back calls so you have to go outside and stare directly into the sun to reset
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If you're still updating your writing guides, this is for you.
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me, Instinct and Claude Code trying to figure out where to invest
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can someone suggest books that will leave me like this
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what the best way to get beta testers (paid) who will be willing to sign an NDA and actually get on a 15-min call to share feedback?
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the joy of using products that are early enough you have direct access to the founder and everyone building it >>>>>>>>> this is incredible @fletchrichman @typedotcom
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this product is the reason I don't need grok bot
Today we're officially launching @typedotcom, the shared space for your team's best AI work. Teams need a central place to build apps, skills and automations together. Not swarms of agents. Our ambition with Type is to be the last piece of software your team will ever need. To build this, we've raised $4m from @LererHippeau, @haystackvc, @MatchstickVC, and angels from Slack, Github, and Ramp. So what does Type do? → share work from Claude chats into a collaborative space → switch harness or model any time → manage integrations with granular permissions → a central place to deploy apps and automations together → build a self-learning company brain → use your existing Claude or ChatGPT subscription Companies like @rayconglobal, @Intelligems and @trueclassictees are already running tens of thousands of successful agent jobs that forecast revenue, manage inventory, answer support tickets, and a lot more. We're blown away every day at the custom tools and automations our customers are building. What's something you haven't yet been able to solve or automate in your business? Tell us in the comments and we'll respond by building it for you in Type!
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fits for my upcoming trip to the Dolomites provided by Instinct
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solo agency founder life: > worked until 9pm > still woke up at 7:15am feeling like I'm already late to start the day > pretended to be awake for early calls > clients feel everything is urgent > trying to manage personal brand at the same time > tax deadline > checking in with a friend who's been stressed recently > sending out new project proposals > sending new contracts > sending invoices for August halp
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