We work with the world's leading brands to strategically manage uncertainty and disruption. Crisis Management, Business Continuity, & Disaster Recovery Experts.
Shoreview, MN
Joined February 2011
- Tweets5.1K
- Following543
- Followers303
- Likes38
Crisis Leadership: Lessons From 2022
An organization’s response under pressure often hinges on whether its leaders can take decisive action when protocol demands it.
Looking back at the May 2022 tragedy in Uvalde, Texas, we saw a critical breakdown where leadership froze and contradicted established training doctrine.
In this reflective clip, Bryan Strawser, Principal and Chief Executive at Bryghtpath, breaks down why true crisis leadership requires decisive action, adherence to doctrine, and the readiness to lead through critical moments.
Listen to the Managing Uncertainty Podcast:
youtu.be/u79SPP4fnh0
Learn more about Business Resiliency with Bryghtpath:
linktr.ee/bryghtpath
Mastering the Resilience Elevator Pitch
As a resilience leader, you rarely get an hour to explain your mission—you often have just two minutes in an elevator with a senior executive.
Demonstrating true expertise and confidence comes down to translating complex programs into clear, business-driven terms: what you do, why they should care, and how your team protects their priorities.
Bryan Strawser, Principal and Chief Executive at Bryghtpath, shares how boiling down your core message wins leadership buy-in across the organization.
Learn more about Business Resiliency with Bryghtpath:
linktr.ee/bryghtpath
Unlocking the Power of Expertise
David’s book provides an essential framework for how expertise shapes positioning—not just for business owners, but for internal leaders too.
For professionals in crisis management, business continuity, and crisis communications, viewing yourself as a subject matter expert is key to maximizing your impact within any organization.
Listen to the Managing Uncertainty Podcast:
youtu.be/Ew9HoD64Q0A
Learn more about Business Resiliency with Bryghtpath:
linktr.ee/bryghtpath
How to Build an Effective Resilience Roadshow
When building visibility for your resilience program, your roadshow deck needs to tell the right story.
Instead of framing resilience around mandatory compliance or internal policy, center the narrative on business enablement: how your program directly empowers the organization to achieve its strategic goals.
Learn more about Business Resiliency with Bryghtpath:
linktr.ee/bryghtpath
A BC program built around one person has no continuity of its own.
The real cost of in-house vs outsourced business continuity, with the math: bryghtpath.com/business-cont…
When Business Plans Fall Apart
Every founder starts with a grand vision, but reality often brings unexpected disruption, product flaws, and team doubts.
Drawing on Ben Horowitz’s candid perspectives, we examine why startup journeys unravel and how leaders can push through the toughest decisions when there are no easy answers.
Listen to the Managing Uncertainty Podcast:
youtu.be/Ew9HoD64Q0A
Learn more about Business Resiliency with Bryghtpath:
linktr.ee/bryghtpath
An audit tells you whether you passed.
A maturity assessment should tell you what to fix first, what to stop doing, and how to fund it.
Seven things to demand from any assessment:
bryghtpath.com/business-cont…
What The Martian Teaches Us About Resilience (2015)
Rewinding to 2015, The Martian remains one of the sharpest studies in crisis leadership.
Stranded hundreds of millions of miles from home, Mark Watney tackled impossible odds one calculation at a time—proving that resilience is rooted in preparation, composure, and critical decision-making.
Learn more about Business Resiliency with Bryghtpath:
linktr.ee/bryghtpath
The Reality of the Startup Struggle
Every entrepreneur starts with a vision of hires, product launches, and seamless success. But the true test of leadership begins when the product falters, confidence drops, and market realities set in. Navigating this hard truth is where real resilience is built.
Listen to the Managing Uncertainty Podcast:
youtu.be/Ew9HoD64Q0A
Learn more about Business Resiliency with Bryghtpath:
linktr.ee/bryghtpath
Why Muscle Memory Matters: Lessons From 1992 and Before
Looking back at decades of military history up through the USS Midway's 1992 decommissioning, shipboard firefighting drills were non-negotiable because lives depended on instinct.
At Bryghtpath, we see the exact same principle across organizations today: when you build muscle memory ahead of time, navigating high-stakes disruption becomes second nature.
Learn more about Business Resiliency with Bryghtpath:
linktr.ee/bryghtpath
The Hidden Cost of Leadership
Beyond strategy and vision lies the emotional toll of running an organization—the self-doubt, the heavy responsibilities, and the burden of uncertainty. Navigating these critical moments isn't about avoiding failure; it's about pushing through the struggle to build enduring strength.
Listen to the Managing Uncertainty Podcast:
youtu.be/Ew9HoD64Q0A
Learn more about Business Resiliency with Bryghtpath:
linktr.ee/bryghtpath
The Two Halves of IT Disaster Recovery
Disaster recovery isn't just about restoring lost systems—it starts with availability architecture so you avoid downtime before it happens.
Principal & CEO Bryan Strawser from Bryghtpath breaks down how automated failover and resilient data recovery work together to safeguard your business.
Learn more about Business Resiliency with Bryghtpath:
linktr.ee/bryghtpath
How to Launch an Effective Business Continuity Program
Building a successful business continuity program starts with defining value and securing a C-suite sponsor.
Rather than forcing a massive, compliance-heavy framework from day one, focus on building practical, core capabilities first—then mature your resilience strategy over time.
Listen to the Managing Uncertainty Podcast:
youtu.be/K1JwyrcGzak
Learn more about Business Resiliency with Bryghtpath:
linktr.ee/bryghtpath
The Cost of Inaction: Lessons From 2024’s Hurricane Helene
You invested the time, budget, and resources to build a crisis management program—so why hesitate when disruption strikes?
Looking back at the severe impacts of Hurricane Helene in 2024, many impacted organizations resisted activating their plans simply to avoid making a "big deal" out of the situation. Bryan Strawser, Principal and CEO at Bryghtpath, explains why activating your process is essential to leading through recovery and securing long-term executive support.
Learn more about Business Resiliency with Bryghtpath:
linktr.ee/bryghtpath
Foundations of a Business Continuity Policy
Defining program scope, executive roles, and governance bodies is essential for managing organizational disruption. Grounding your framework in ISO 22301 allows you to establish a benchmark standard customized to your specific operational needs and strategic goals.
Listen to the Managing Uncertainty Podcast:
youtu.be/K1JwyrcGzak
Learn more about Business Resiliency with Bryghtpath:
linktr.ee/bryghtpath
Securing Executive Buy-In for Resilience
Senior leadership often pushes back on resilience investments until a crisis hits. Having navigated corporate leadership for 30+ years,
Bryghtpath brings the proven track record needed to overcome internal skepticism, address board-level concerns, and secure critical capabilities.
Learn more about Business Resiliency with Bryghtpath:
linktr.ee/bryghtpath
Aligning Business Continuity With Strategic Goals
Whether driven by strict industry regulations or internal strategic milestones, business continuity must directly support what matters most to your organization.
Demonstrating how continuity efforts safeguard core operations creates genuine buy-in from key stakeholders across highly regulated and mission-critical sectors.
Listen to the Managing Uncertainty Podcast:
youtu.be/K1JwyrcGzak
Learn more about Business Resiliency with Bryghtpath:
linktr.ee/bryghtpath
How to Stop Rumors in a Crisis
When disaster strikes, false information can spread just as fast as the emergency itself. Bryan Strawser shares how emergency agencies and corporate leadership teams counter misinformation through transparent rumor-control strategies that safeguard reputation and deliver accurate facts when they matter most.
Learn more about Business Resiliency with Bryghtpath:
linktr.ee/bryghtpath
The Annual Cycle of Continuous Resilience
Rinse, wash, and repeat: how updating plans, reviewing BIAs, and running yearly tabletops turns operational gaps into strength.
Bryghtpath guides teams to systematically close vendor SLA and IT recovery gaps, building a more resilient organization over time.
Learn more about Business Resiliency with Bryghtpath:
linktr.ee/bryghtpath
Mastering the Basics Before Expansion
Great leadership starts with clear alignment and solid execution. Before expanding your scope or pitching big new ideas, ensure your core responsibilities are rock solid. Protecting home plate earns you the trust and credibility to step up to bigger challenges.
Learn more about Business Resiliency with Bryghtpath:
linktr.ee/bryghtpath