
Partner & Design Director at @span_studio, and former president of @sta_chicago
Chicago
Joined September 2009
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Bud Rodecker retweeted
Where should you spend your summer vacation? Let these cities' logos decide for you. f-st.co/MDPIs5d
Bud Rodecker retweeted
Good morning! @span_studio takes influence from Illinois's native prairies for Chicago's Nature Museum brand 👀 creativeboom.com/news/span-i…
Bud Rodecker retweeted
Today on Brand New (Noted): New Logo and Identity for Peggy Notebaert Nature Museum by Span underconsideration.com/brand…
Bud Rodecker retweeted
How would you rank Reddit vs. Max vs. Pepsi vs. Nickelodeon? We asked six branding experts to weigh in. f-st.co/yDuo9HW
Bud Rodecker retweeted
Span associate partner Nick Adam shared his thoughts on some of this year’s rebrands with @FastCompany. Thank you @elissavetam, and @Lizstins for including us in this expert round-up of the year’s biggest branding stories!
How would you rank Reddit vs. Max vs. Pepsi vs. Nickelodeon? We asked six branding experts to weigh in. f-st.co/yDuo9HW
Bud Rodecker retweeted
A thoroughly reported and beautifully written story on the @ChooseCopi initiative by @Knibbs at @WIRED. Many thanks to Kate and Wired for doing such a great job on a complex and important set of problems and solutions. A must-read!
wired.com/story/copi-invasiv…
I went to Chicago's Calumet Fisheries a few months ago and noticed a poster on the wall advertising a fish I'd never heard of, "Copi." Turns out it's at the center of a campaign to save the Great Lakes and the revitalize midwestern fishing industry wired.com/story/copi-invasiv…
Bud Rodecker retweeted
Thank you to @CommArts, Michael Coyne, and Patrick Coyne for featuring our work with @SOM_Design on Urban Sequoia. Read about the project in today's Exhibit.
EXHIBIT: @span_studio’s motion graphics present the Urban Sequoia, an innovative city building design from architectural firm SOM that removes carbon dioxide from the air. ow.ly/VNoQ50MnjOW
Bud Rodecker retweeted
Thank you, Michael Coyne, and Patrick Coyne for featuring our branding for @ChooseCopi in the latest issue of @CommArts. Grab a copy here.
Communication Arts proudly announces the release of our 13th Typography Annual! Check out the winners of our 2023 Typography competition on our site! commarts.com/magazines
Bud Rodecker retweeted
A male Downy Woodpecker arrives at the Hand of Snacks and is promptly joined by the Queen, a Northern Cardinal. She will not be rushed in her selection. A Tufted Titmouse grabs a suet nugget after the Downy departs.
Bud Rodecker retweeted
“Copi’s top-notch new branding could not be more different than its original connotations.”
Thank you @AIGAeyeondesign & @jpksure for such a thoroughly reported piece on the Copi rebranding. It's great to read a thoughtful consideration of the role of design in our society.
A design studio has “rebranded” carp. But can a fish be a brand? — ✍️ by @jpksure >> aigaeod.co/copi
Bud Rodecker retweeted
‘The Copi project is a fantastic example of design innovation that is able to yield large-scale social impact.’
thanks @creativeboom, @katylcowan, and @tom_may!
Good morning! Some #brandidentity inspiration today: Chicago studio Span rebrands Asian carp as 'Copi' to help US biodiversity bit.ly/3e1677g
Bud Rodecker retweeted
Good morning! Some #brandidentity inspiration today: Chicago studio Span rebrands Asian carp as 'Copi' to help US biodiversity bit.ly/3e1677g
The @DesignMuseumChi is looking for a Development Manager to join the team. designchicago.org/developmen….
Come help us in our mission to inspire, educate, and foster innovation through design.
Hi @RightFontApp We just had our @Dropbox business account run an update, and now our shared font library is missing from the app. Opening the library doesn’t fix the issue. Any tips?
Bud Rodecker retweeted
Read some more behind the scenes on the making of the Copi branding. Thank you @printmag and @thedailyheller for the write-up!
The Chicago-based firm Span took on a unique set of branding, naming and behavioral challenges around the invasive fish formerly known as the Asian carp.
See more on PRINT!
printmag.com/daily-heller/th…
Bud Rodecker retweeted
The Asian carp is not the first to get a makeover econ.st/3yrR9gK
Bud Rodecker retweeted
A must-read about the Copi rebrand by Kennett Werner on The Economist (@EconUS)
economist.com/united-states/…
Bud Rodecker retweeted
America’s least favourite fish gets a rebrand bit.ly/3y53ojh
































