I help founders find their way.
Joined February 2026
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Saud retweeted
I do this kind of thing a lot in shaders and it really speaks to me — looking at the space between colors. Kind of wild to see something similar irl and walk through it
Menabòh lets you send your existing clothes to be customized in any way you want, starting at €300.
My question is: how often someone would choose this over an alternative? A new piece from a brand they love?
Bespoke clothing has always existed, but that’s never about the brand but the person wearing the piece, made for their body, for their material and lifestyle needs.
Luxury allows someone to be part of a certain group, at a certain point of time. There’s a reason Tom Ford’s Gucci is revered to this day. You buy Rick Owens for the cut; or Versace for a signal.
I’m uncertain where Menabòh really falls in this dichotomy.
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Just heard from a Founder.
His company’s CoPilot went down. Everyone grumbled because they’re not allowed to use other AI and also because CoPilot is doing some menial tasks well.
The Seniors/C-Suite managed to do their computer work (decks, reviews, emails). They were much slower at it than the others but it happened.
But the under 30s were just stuck. Couldn’t do anything. The Founder described it as the least productive day they’ve had for a while.
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Willpower is a shit resource.
In my 20s, I used to think that you could simply brute force your way through everything. That discipline meant gritting your teeth and getting on with it.
It’s helped me avoid a lotta mistakes and kept me going when little piles. But it’s not sustainable, as I’ve now learnt.
Now, I align my incentives and somehow I have more energy and discipline than before.
I’ve gone from “This must be done” to “This is what I would do”, and I just do it.
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“The first principle is that you must not fool yourself, and you are the easiest person to fool.”
— Richard Feynman
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A follower count is a weird place to start looking for taste.
INSIDE is a membership app connecting restaurants with selected creators. Members get dining benefits in return for Instagram content; restaurants get exposure. The default entry point is 10,000 followers, with exceptions for tastemakers and “culture shifters” with strong engagement.
I can see why a restaurant would want someone to organise those collaborations. But the visit already has a promotional purpose before anyone sits down to eat, and INSIDE reviews the content against collaboration guidelines.
What bothersme is presenting this arrangement as a contribution to culture. Good cities already have small circles of people finding interesting places and bringing others into them.
And if an audience is the standard route in, a smaller voice needs an exception before their judgement gets a chance. The already-visible get more experiences to make content about, while someone who knows the food but hasn’t built a following has to justify why the number shouldn’t apply to them. You’re giving existing visibility another advantage.
I’d rather hear from chefs and people involved in a city’s creative life because they know the place. They might have a following. It’s just a very weird thing to make the starting point.
Michelin had a commercial motive too: encourage travel and sell more tyres. Its guide later developed anonymous inspection as a basis for recommending the food.
Food has already been claimed by the internet. We have plenty of ways to turn a restaurant visit into content. What would interest me is hearing from people it hasn’t already decided are worth listening to.
Organizing another promotional exchange around existing reach and dressing it in the language of culture feels opportunistic and shallow.
insidemembership.com
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Rent the Runway’s luxury bags are the same logic as renting a tuxedo. I get why it works for a certain customer.
But even when the bags are from older runway collections or vintage, it’s still the big houses setting the reference point. Like. It’s just one direction.
Fashion feels more fragmented than ever. Entire scenes ignore capital-F Fashion and are still considered fashionable. I’m generally bearish on these trickle-down fashion concepts.
investors.renttherunway.com/…
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Wyndham’s targeting a new customer profile. I’m seeing a similar pattern in F&B expanding into catering and tours built around small groups.
Given how unreal the internet has gotten, I think people are finding meaning offline again, in smaller, local groups within overlapping circles of interests, careers and age.
A holiday homes and villas extension means little by itself of course. The economics could've simply lined up. But alongside what’s happening elsewhere, it fits a larger shift that’s pretty unignorable.
corporate.wyndhamhotels.com/…
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Economics is an allocation problem.
Priority, spend, and compute is allocated towards companies actively reducing some of our largest costs as an economy:
Manufacturing; software or hardware.
Creative Writing (for commercial or personal purposes) doesn’t make the cut.
This is cuz Creative Writing cannot be a) benchmarked with great accuracy due to it’s subjective nature beyond a certain threshold of legibility making it b) difficult for an investor (their core stakeholder) to compare it with another company.
Saying this as someone who wants better, more creative models when it comes to writing. As well as more productive ones.
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Having spent my career in the Gulf, I really love the balance of restraint and boldness in Pentagram’s new Design Doha identity!
The thin strokes leave room for imagery but the evocative colors give it immediate visual intrigue, with or without a background.
The Swiss blocks at the bottom, RTL and LTR are the major keys for me. Love seeing bilingual design done right!
pentagram.com/work/design-do…
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I like the Disney × Gustaf Westman collection. It brings these iconic characters into objects people can wear and use in their daily lives.
It’s also a great idea for gifters! Maybe someone’s a lifelong Disney fan, but you don't wanna gift them something generic, right? So you can gift them something from this collection instead!
And for folks who love Disney but aren’t quite as into it these days, a cup or a chair is a nice way to bring some whimsy back into the house. Or office.
Especially for those suffering under "millennial gray". Not a Disney fan, but this is cool.
gustafwestman.com/pages/disn…
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This is what’s keeping founders from leveling up.
Delay that gratification. Have that difficult conversation. See that long horizon experiment through. Keep at it.
The more contexts you switch in your work, the less bandwidth you’ll have for when a true signal reaches you. Delegate ruthlessly.
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Saud retweeted
i will be referring back to this for years
great post
Almost no one understands the radical time scarcity of early stage founders.
Here is the math on how spending a couple days on the wrong thing can trigger weeks of treading water to stay afloat:
blog.scottstevenson.net/p/th…
The folks who:
- are low agency
- easily distracted
- have 0 desire to put in an effort
Were as replaceable before AI as they will be after AI. I have yet to see a this type of person succeed because of AI, but I have seen the opposite augment themselves.
I think AI gives these folk a strong adversary, but the only real change is when (acceleration) and by whom (AI vs Human)
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Four Seasons’ New World Icons private jet itinerary is genuinely incredible curation. I love the taste behind it
It’s Langkawi not Bali; Hong Kong not Seoul; Anguilla not Turks & Caicos; Jaipur not Mumbai. There’s a very clever subversion here, but the regulars like Los Cabos and Venice are still there for the usual magic.
I think this is gonna work really well for a certain affluent audience.
fourseasons.com/privatejet/j…
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