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I’m thrilled to announce my new book, Let’s Retire Retirement: How to Enjoy Life to the Fullest - Now and Later, will be released on June 3rd. You can now pre-order my book, and I would greatly appreciate your support!
Planning for traditional retirement is usually a bad idea. This outdated way of thinking is one of the primary obstacles to people living their best lives now.
Have you ever questioned whether a traditional retirement truly makes sense? Why do we accept a less fulfilling life today for the promise of a better tomorrow? Why have we normalized working unfulfilling jobs? And why do we assume that doing nothing for 30 years will bring us happiness?
Most of us have unconsciously bought into the promise of retirement—saving and investing to reach a “magic number” by a certain age. In pursuit of this goal, we make unnecessary sacrifices:
💥Neglecting our health and well-being
💥Missing countless precious moments with family and friends
💥Postponing meaningful experiences and not having enough fun
I am challenging the conventional path to retirement at 65 and revealing why it’s unrealistic and unnecessary. Instead of planning to retire, you will learn how to design a life so fulfilling that you will never want to retire from it.
By embracing the possibility of earning income longer than you were expecting, you’ll discover you already have more time and money than you think to create an extraordinary life—starting now.
Special Pre-Order Offer
To thank you for your early support, I’m offering several exclusive bonuses, including:
✅ An immediate PDF copy of the book
✅ An Audiobook version
✅Tickets to the launch parties
✅Small group coaching
✅Rare opportunity for 1:1 coaching sessions
✅Speaking engagements
This is more than just another book about retirement—it’s a blueprint for reimagining your life, starting today. Whether you’re ahead of the retirement curve or playing catch-up, you’ll discover a fresh perspective on building a life rich in both meaning and money.
Visit derekcoburn.com/ to pre-order your copy (or copies) and claim your bonuses.
I can’t wait to hear how this book impacts your life and the people you care about!
I’m going to upload this to Amazon as the summary for my book!
Wall Street really convinced millions of 25-year-olds with functioning knees, raging sex drives, and a passport to put 15% of their paychecks into a 401(k) instead of enjoying their lives.
All so at 73 they can buy a $140,000 RV to drive 11 miles to Cracker Barrel and be asleep by 6:30.
And if you question this, you're financially illiterate.
Morgan Housel: a lot of people who retired early on FIRE principles were clinically depressed six months later.
Many went back to work.
The FIRE movement is great at math, not so great at living.
You weren't put on this earth to do work you hate for 20 years, to earn the right to sit around and do nothing for 30 years after.
“I came into the office, spent 30 minutes making sales calls, and no one was interested. So I left. I tried, but I guess no one wants to do business with me.”
You would never say this.
But there is a version of this that a lot of you say all the time:
“I came home from work 30 minutes early to hang out with my kid, and they weren’t interested. I tried, but I guess they don’t want to spend time with me.”
You would never give up on your business that easily. So why are you so quick to accept the same outcome with the people who matter most?
It doesn’t feel good when our kids don’t want anything to do with us. It happens to me more than I’d like, but far less than it would if I were willing to accept it.
A lot of boys are taught that hiding what they feel is strength.
Tonight they watched a 7’4” superstar cry after the biggest moment of his career. A guy who’s said he refuses to carry the burden of hiding his emotions.
The NBA is in good hands with Wemby as its biggest star.
Facts
Saw a dad at the beach actually in the water with his kids. Throwing them. Laughing. Getting sandy. Meanwhile four other dads sat on beach chairs with iced coffees staring at their phones while their kids built sandcastles alone.
In twenty years one of those men will have sons who call him. Three of them won't understand why they don't.
Derek Coburn retweeted
God’s art on full display this Easter evening! 😍 @cadredc @capitalweather
Loving my new face routine from Wild Roman! Great product c/o @SahilBloom. Highly recommend!
A client once told me he wanted to retire at 65 so he could play golf five days a week.
I asked how often he plays now.
He hadn't played in four years.
He was grinding so hard for a future on the golf course that he'd completely abandoned the golf course.
Here's what I told him: Planning to work until 70 or 75 would take the pressure off right now. Less grinding. More living. More golf.
If you're not playing now, you're not building the body, the friendships, or the energy you'll need to enjoy it later.
Planning to work longer isn't about working more. It's about creating the flexibility to live your life now.
This is why I wrote Let's Retire Retirement. Too many people are planning for a life they have already stopped living.
What are you putting off for a future that may not cooperate?
I am a big fan of Jordan the human and his podcast, so it was an absolute pleasure to join him on his show. We covered a lot of ground, and I think you'll enjoy our conversation!
Let's Retire Retirement author @cadredc finds the flaws in how we usually plan for life after work — and demonstrates how we can do it smarter!
Notes
buff.ly/xRLDdrR
Apple
buff.ly/qcBwaMV
Spotify
buff.ly/ufi9CvH
Overcast
buff.ly/0Qq8gyo
The real cops in Minneapolis probably feel about ICE agents the way taxi drivers feel about Uber and Lyft drivers. “I had to do all this training, follow all these rules, and adhere to all this red tape, and now anyone with a car can do what I do? “ (Although Uber and Lyft did produce some basic measures to make sure their end users were not in bad hands.)
Can't wait for YOUniversity with @LindaClemons! Hope you can join us on Nov 20 to learn from Mindvalley's Speaker of the Year! bit.ly/48UJ2wX
Reflect Now or Regret Later
Seven weeks post-surgery, I've been struggling. Until recently, I was unable to work out. I've been feeling the toll both mentally and physically. However, it wasn't until a recent meditation that I realized an even bigger issue: I wasn't showing up for my son the way I wanted to.
My youngest boy has developed a passion for fishing, which is something completely foreign to me. I've driven him to fishing spots, watched from the sidelines, but when he's asked me to buy a rod and join him, I've resisted.
I'd ask, "Can't we play basketball or golf instead?" You know, something where I can actually contribute in a meaningful way.
For two months, I've found excuses. My businesses were behind. The book promotion had slowed down. My health was still recovering. All valid reasons, right?
Wrong.
During that meditation, a truth hit me hard: I was completely out of alignment with my own values. In my book, I write passionately about seizing every opportunity to connect with our kids when they want to spend time with us. Yet here I was, turning down my son's invitations because fishing wasn't my thing.
The shame was immediate and overwhelming. I felt like an imposter. The tears came as I imagined his disappointment each time his Dad said no. I only have five years left with him at home. Ugh.
Then, I prayed and asked for guidance to transform this shame into something useful. Clarity came.
I wasn't a fraud—I'd simply gotten off track. My practices of meditation, journaling, and prayer had done precisely what they were supposed to do—alert me when I had drifted from my values.
Instead of shame, I started feeling gratitude. I'd caught this after just a month, not ten years from now when it would be too late.
I almost didn't share this story. After all, I have a reputation to maintain. I wrote a book about prioritizing time with our kids over work. Some of you may choose to judge me.
But here's what I've learned: Being a great parent isn't about perfection. It's about having tools and habits that help us recognize when we're off course—and the humility to correct it.
I apologized to my son. I acknowledged my mistake and reminded him that spending time with him is one of my top priorities.
I've been telling people recently that my book launched me into the "Regret Minimization Business." Well, this is what that looks like in practice.
If your kids still live at home and want to spend time with you, find a way to make it happen. The activity doesn't matter. Your expertise doesn't matter. Their invitation does.
Wish me luck—I'm heading out to buy a fishing rod. The ramped-up book promotion will have to wait.
After all, there are no $50,000 moments in my inbox. But there are likely several waiting for me at a nearby lake.
"We're in the middle of the greatest human productivity unlock since the internet, and MIT's out here measuring the wrong things with the wrong sample size at the wrong time." 🎯
MIT says "95% of GenAI pilots are failing."
Let's talk about why this headline (and article) is fundamentally flawed...
First, the math: 150 interviews + 350 employees + 300 deployments = their entire dataset. That's ~800 data points representing the global enterprise AI landscape.
For context: Our little company, SHIFT, surveyed 50,000 employees during the pandemic. MIT couldn't get to 1,000?
This is 0.09% of just US companies (50+ employees). That's like surveying 3 people in Manhattan and declaring you understand NYC.
But here's what's really telling - zero mention of the most common success case: human-in-the-loop productivity gains. No data on professionals writing better, coding faster, analyzing deeper. No mention of 20-30% productivity gains from humans delegating cognitive tasks.
They only count "rapid revenue acceleration" as success. That's like saying cars failed because they're not flying cars.
Look, I get it. Fear sells.
But we're in the middle of the greatest human productivity unlock since the internet, and MIT's out here measuring the wrong things with the wrong sample size at the wrong time.
The companies I work with aren't trying to replace humans - they're amplifying them.
They're not automating jobs - they're automating tasks so humans can do the jobs that matter.
The real question: Why publish this?
As institutions scramble to grab public attention and stay relevant, sensational failure stories generate more clicks than nuanced success stories.
But here's what MIT missed: The revolution isn't in the 5% achieving "rapid revenue acceleration." It's in the thousands of companies whose people are quietly becoming 2x more capable through thoughtful AI partnership.
fortune.com/2025/08/18/mit-r…
Derek Coburn retweeted
Magical 2-night run with @cadredc for @mymorningjacket at @RedRocksCO! Thank you for the epic shows and new core memories made! 🫶🏻✨✨
Derek Coburn retweeted
Big thanks to Cadre for hosting such an inspiring Q&A with the brilliant mind behind Let’s Retire Retirement—and one of Cadre’s own co-founders, Derek Coburn.
Pick up a copy from our trusted friend—you won’t regret it. 👏📘
@cadredc #NickelBronx #LetsRetireRetirement
I had a great time chatting with the wonderful @adamlongoTV! Thanks for the opportunity!
Spend more and save less! It's the retirement planning advice you've been dying to hear.
Northern Virginia's @cadredc authored the #1 ranked book on Amazon right now for retirement planning.
I shared our convo about 'Let's Retire Retirement' on @7NewsDC
wjla.com/news/local/rethinki…
I've been prioritizing time and quality of life over money for 15+ years now.
Don’t build a business that destroys your life. It’s not worth it. 🚫
This week on DBDL, @cadredc shares how advisors can design with intention and say no to money that doesn’t align.
Now streaming on YouTube + all podcast platforms! #DBDLPodcast #AdvisorMindset
























