Calvin

As A24 scales up with bigger budgets, it faces a new challenge: reaching audiences beyond the coasts. • Part of the studio’s allure is that it doesn’t make movies for everyone. Some of the company’s buzziest films were wildly polarizing, like “Hereditary” (D+ CinemaScore) and “Uncut Gems” (C+). • None of those movies cost above $20M to produce, but with “Elden Ring” ($200M) and next year’s $35M slasher “Slayground,” A24 can no longer afford to be so divisive. • “When you get into these price tags, you have to talk four quadrants. A24 didn’t build their brand on four-quadrant films. They chased two quadrants very hard,” says Travis Knox, associate professor of producing at Chapman University. “At $100 million-plus budgets, you can’t ignore Oklahoma and Indiana.” wp.me/pc8uak-1lI4j0