On September 13th, CCC Acquisition was born The first Twitter "acquisition" service focused on delivering content, DM setting, and engagement systems for B2B marketing agencies Our first case study consisted of $20.5k added to the MRR of an ecom ads agency in 60 days Our next case studies: - 5-figures for a B2B outbound agency - $13.5k for a B2B AI UGC agency in 14 days - $34,250 for a B2B content agency in 30 days We're handling over 100k followers in B2B at the time of writing this We've worked with 30+ clients and have experience in pretty much every B2B marketing agency niche Our appointment setters booked 100s of calls with 7-8 figure leads Our content writers have generated 10s of 1,000,000s of views on Twitter B2B Our engagement specialists have sent 1,000s of replies in the B2B niche They're also all from 1st world countries, 300 IQ, and insanely jacked And I think it's a shame for the "founder/CEO" (hella cringe terms) to post once a month on this platform (Especially after having scaled multiple accounts past 10k+ followers) So it's time to run it back up (BIG TIME NOW) Great things ahead Caesar

Type shit our X DM setters have to painfully endure each day to add $10k MRR to clients every month

Virality makes you poor. We just extracted $10k LTV from only 300k views in 2 weeks. 0 outliers. Just daily, consistent 20k-view tweets converting way more than any viral piece. Here's why this strat is superior: 1. Multiple touchpoints keep you top of mind while being a one-hit wonder makes you broke One viral tweet puts you in front of someone once. They like it, maybe follow, and forget you exist by the next day. 10 solid pieces put you in their fyp every single day. By day 4 they’re searching up your name, asking themselves WHEN you’re gonna post. Some might even link their lunch-time scrolling habit to binging your tweets. Some autists even memorize that you post every day at 8 PM GMT. All this compounds if your branding is iconic enough to stick in their mind. Even more if you hint at next posts in your content, run AMAs, giveaways, or just mention that you’re gonna take X seriously now. All this positions you as the underdog contender up-and-comer in your niche, hunting for the title. You become as magnetic as Conor McGregor in his prime. People look at you and ask themselves “who da fook is dat guy”. All the attention gravitates towards you. Then when the problem you solve finally becomes urgent, your name comes up first. Nobody DMs the guy that went viral 3 months ago. 2. People build a parasocial relationship way faster if they see you 5 times a day than once. One of the biggest acquisition goals for any business is accelerating sales cycles. The best way to do that is building as much trust as possible, as fast as possible, ideally on the cheapest marketing channel possible. X is absolutely ideal for that. It’s the most authentic platform in the world. Plus, it doesn’t punish you for posting or replying more. So if you’re getting multiple touchpoints every day, you’re building insane amounts of trust. Your constant appearances make your face, name and style familiar. And if you know anything about human psychology, you know we naturally like what we’re familiar with. This is why we love our family, girlfriend, friends, etc. It’s simply because we’ve been with them for so long that our brain assumes that we should trust them. The same applies to certain shows, books and movies. Couple that with the fact that we’d much rather buy from a cool friend than a random guy on the street, and you start to see why consistent touchpoints beat a few viral posts. You’ll see mfs spawning out of nowhere giving you referrals, coming in as inbounds, top talent begging you to hire them, paid promo opportunities, etc. All as if they were your friends for 5+ years, while in reality you have no idea who they are. 3. It creates a consistent momentum flow instead of constant spikes. Viral moments often give you a false sense of accomplishment. Views explode, dopamine hits, screenshots get taken. It’s the equivalent of a Red Bull sugar rush that makes you feel invincible for a couple of hours. Then time passes, and you crash like crazy. Your next posts go back to 800 impressions. Your viral moment didn’t lead to many leads. You’re left wondering if you got shadowbanned. Consistent virality is the equivalent of raw coffee without sweeteners, sugar, or milk BS. Consistent, prolonged focus in productivity. Systematic, predictable results on acquisition. Plus, the reality of virality is that what it takes you to get there isn’t always the right way to go. It will often be because of a meme, ragebait, racism, drama - all things that distract you from your main goals, build you an audience of non-ICP people, and push your ideal buyers away from you. Not to mention how if you’re targeting something like DTC health brands above 8-figures needing help with email marketing, your TAM on X isn’t even 1M people. So if you’re getting 1M views, something probably went clearly wrong. (And 1,000 non-ICP followers alone can be enough to fuck your entire account targeting for a LONG long time btw.) All this virality BS resets every morning, leaving you with no leverage from an ongoing audience. Consistent output is different. Yesterday's readers engage with today's post, which pushes tomorrow's even further. Every piece feeds the next one. Your efforts compound. 4. It promotes account health way more, so the algorithm keeps feeding you. X rewards accounts producing engagement RELIABLY much more than accounts hitting once a quarter. This is why you see accounts with 500 followers outperform 50k+ follower ones sometimes. Daily 20k-30k pieces teach Grok your content is a safe bet. So it keeps testing you on bigger and bigger pools and showing it consistently to your followers. One random banger followed by a week of mid posts just confuses the poor model. Your baseline drops right back to where it started. Steady output raises your floor. And the floor is where the true money is. 5. You hit the audience from way more angles than one viral tweet ever could. One tweet carries ONE idea and ONE reason to trust / buy from you. 3 pieces show your methodology, your results, your takes, your personality, and your offer. One might’ve been a TOF story, another a MOF listicle, the third a BOF case study. You’re hitting problem-unaware people, taking them to problem-aware, then to solution-aware, all in 24h. Different readers convert on different angles too. The case study converts one guy, the contrarian take hooks another, and some dude will book a call because of a joke you posted at 2am. So while virality is fun, appreciated and should be incorporated as a TOF driver in your strategy… It can’t be the be-all and end-all of everything. ESPECIALLY if you're sacrificing sales, reach, and account targeting for it - which is what most of us do. Our most profitable tweets had somewhere around ~50k views, leading to $16k deals, and printing us more than certain 2M+ view pieces. Consistent 10k-100k view range is ideal for B2B. After that you’re competing with MrBeast.

This first lead spends $140k/week on ads. The second blows $3M+/mo. The third prints $6M+/year. Twitter is the only platform where you'll find "hidden whales" with open DMs like this. So here's how we locate and pitch them with Grok 4.6: First things first: This is an INBOUND game, not an outbound one. It's very hard to use any scraper, or even your own eyes, to find these leads STRICTLY through outbound. You can try, and I've seen it work, but you'll send a mountain of outreach to people who will never buy. So let's get into the inbound funnel that makes this work. The entire process looks like this: 1. You create content that attracts the right people 2. You make them DM you first, or at least follow you 3. You nurture the conversation like a normal human being if they DM first, or you provide value upfront if you're DMing them as a follower The reason you want them to follow or DM you FIRST are these: - Some of them won't even have open DMs - Some ignore outbound entirely - Some will never buy from outbound as a business practice Plus, your: - Close rate gets worse - Frame gets worse - Ability to charge higher prices gets worse Everything goes down the gutter when it's pure outbound when it comes to these hidden leads. Can you still do it outbound? Yes. But to followers instead. Complete cold lands in Message Requests or straight spam. Messages to followers land in the main inbox with way better open rates. And if you're doing cold volume, you can't afford personalized messages to everyone because: 1. You can't send links in the first message 2. Most won't open it, and you're burning time 3. You'll get banned, hit spam, and get your entire account cooked, which tanks your views, and then EVERYTHING goes under Now, how do you actually create content that attracts your ICP? You need to stand out with good content. But what's good content? Better content than what your peers are putting out, that solves more problems than theirs, in the simplest way to consume possible. Value is created when pain is alleviated. And if there's any unfulfilled demand in your niche and you fill it, attention naturally flows to you. The way to do it is as simple as it sounds: put in more effort. Crazy, I know. It's not about prompting Claude better or differently though. It's: - putting more hours into longer pieces - breaking down more videos - breaking down more images - breaking down more case studies - trendjacking more often and quicker - just doing MORE You can't build a Grok bot automation that does this for you. Stop being stupid. Stop believing the stupid things people post about. On top of effort, you must innovate. Bring things from other niches, formats winning in other spaces, angles nobody in your lane has touched. Don't follow the crowd like a worthless sheep. The only exception to this rule is if you’re a complete beginner who knows zero about X. Then just mimic whatever the people in your space are doing while adding your unique spin to it. People need to normalize this. It’s how everyone starts. Just don’t blindly copy stuff word for word. You need to analyze what good looks like FIRST to learn what good even feels like. Next layer: your content can't just be valuable. It has to be valuable and unique to YOUR ICP (Ideal Client Profile). Which raises the question: do you actually know your ICP? If you're a real business owner you should be able to yap 3-6 pages about them on command. Don't give me "someone running a 7-figure ecom brand who needs Meta ads." Don’t be brain dead. Be specific: - Are they already running Meta ads? - If not, are they spending a certain amount elsewhere? - Do they need better creatives? - Better media buying? - Everything better? - Better funnels? Niche down to PROBLEMS, not people. If you niche down to a problem you automatically niche down to a person, but most people niche down to a broad market and their message just doesn’t hit. Lemme give you an example: "Running Meta ads at 0.7x ROAS and can't make it profitable because my landers suck" is a specific problem you can fix with a CRO service. That's a niche. "7-figure ecom brand" is not, because they could be printing profitably and need you for absolutely nothing. No problem, no reason for a solution to exist. And you can’t market to someone with 0 problems. Mine your data to know more about this: - best clients - sales call recordings - DM conversations Everything you can find. The reality of why clients struggle is almost always different from what you assume. You might think your client can't create winning creatives because they aren't AI savvy. The actual reason might be that they don't understand color theory and you can barely read the CTAs on their ads. Something THAT stupid can literally be the reason they can't make money. And you will never know unless you dig into the data. Use AI to spot the patterns. Then create content that addresses those exact patterns and alleviates those exact problems. That's where value actually gets created. Every question your team asks. Every sales call objection. Every SOP you build. Those are all winning content ideas. One more cheat code: If you ARE your own ICP, the content you'd genuinely enjoy reading is 90% of the time content your ICP will also enjoy. If you sell B2B services you're probably not your ICP exactly, but you might be close. Meta ads agency owner for DTC who used to run an ecom brand? Pretty damn close. And if you've never run what you sell? Fair game, as long as you learn properly and deliver. A mediocre fighter can be an amazing trainer. Most of the best football coaches ever were shitty players. Different skills. There's nuance to this but I’m not going into it here in this tweet. If you have no sales calls and no data at all, you shouldn't even be optimizing for locating whales. DM everyone, work for free until someone pays you, get a case study, and transition into a real business ASAP. Learn your ICP on Reddit and Quora in the meantime. That's it. Last 3 things on content: 1. Same way that sales is a transfer of trust, writing is a transfer of emotions. The entire purpose of good copy is to trigger an emotion that leads to any action. And the emotional state you're in while writing reflects in the emotional state of whoever reads it, 99% of the time. It's like being with a girl while you're stressed, distracted, thinking about a client that churned. You can't be present. And she ALWAYS spots it. Always feels it. No matter what you do. Twitter readers will have that level of intuition about the shit you’re writing. I’m writing this first thing in the morning, drinking coffee, with a dog nearby. I didn’t sleep shit today, so I’m pissed. That will show in my writing. Readers are not dumb. They are your wife. They spot that what you wrote was lazy and straight out of Claude. Write in a good energetic state or the reader will feel your boredom. 2. Make your content as skimmable as possible It’s the same as Hormozi’s value equation. An offer (transfer of value) hits harder the less effort, money, and sacrifice it takes to get the dream result. A piece of copy is an offer itself. People will read your stuff because they expect to be closer to their goals after finishing it. So make it as effortless to read and comprehend as possible. Simple words, bullet points, clear language, jokes here and there. 3. Add “DM me CTAs” at the end of your bigger pieces Long-form posts, giveaway messages, articles, etc You never know who’s gonna read your stuff. It’s like playing a football match. Maybe a Liverpool’s scout is looking at you. Maybe not. Who cares. Play like that game is your ticket to the Premier League. Obviously don’t include this on a short form about how your mother passed away with leukemia. Don’t be stupid. Have taste to it. This is how you’ll make whales reach out to you first, then sealing the deal will be extremely easy. You’ll just have to find their pain points, position your offer as the solution, and send a Calendly link. NOW. You're attracting the right people. Followers are stacking. Time to locate, identify, and pitch the whales with Grok. First of all, export all your followers with the “XExporter” Google extension (perfectly safe with no API BS) Feed it all to Grok. Ask it to analyze your followers and flag the hidden whales based on these signals: 1. Bio hints at their offer or how much they make 2. Simple, chill profile picture. Or a chill banner. Or no banner and no profile picture at all 3. Handle is usually everything EXCEPT their own name, probably with a bunch of numbers 4. Based in rich / tax evasion people places: Delaware, Dubai, Abu Dhabi, Doha, Saudi, Bali, Madeira, Cyprus, Cayman Islands, Dominican Republic, Puerto Rico, etc (You can even segment the locations according to your niche. Different ICPs will prefer some places to others) Then the niche-specific hints most people scroll past, but Grok catches: - SaaS guy with "YC" quietly sitting in his bio - Ecom guy in a trendy niche that's obviously printing rn - The stereotypical rich keywords like AP, S&P500, RM, etc Then who they FOLLOW, which is one of the strongest signals: 1. Targeting coaches and consultants? If they follow Sam Ovens, they're rich. That's OG OG. Everyone and their mom follows Hormozi, but Sam Ovens is different. It means they’re in the game for long 2. Targeting ecom guys? Following Jason Applebaum / Luke Belmar / Alex Becker / Davie Fogarty means OG + prob crushing it 3. The list goes on Every niche has these. The more niche the figure they follow, the harder they print. Then their RETWEETS, because most of these hidden accounts only have retweets: 1. Only retweeting low-quality AI giveaway slop = probably broke 2. Retweeting genuinely high-quality niche giveaways = they're IN the niche 3. If they're in the niche AND running one of these ghost lurker accounts, they're most likely printing. They just don't give a fuck about building a personal brand, because from where they sit, that's broke people shit And finally their posts and images: 1. Ecom guys posting screenshots of their brand doing $3M with ZERO likes 2. SaaS founders building in public, VC-backed, getting 3 likes per post. 3. Agency owners celebrating 2 comma awards to 23 views (The amount MFers like these on X is astronomical) Adjust the niche figures and locations to your market and let it cook. And the pitch? Reach out like a normal human being. I'm not handing out exact scripts, because strategies die the moment they go mainstream. Even 1k views on this tweet is enough to cook it. If only 10 of those people act on it and each sends 10 DMs a day, that's 100 DMs a day hitting the same small pool of qualified whales. In three weeks, the market is saturated. There aren't that many qualified people in most markets. So principles only: 1. Mimic the way they speak (we like to buy from peers) 2. Don’t spam follow-ups like a homeless beggar (respect their time) 3. Opener must provide real value, be an easy yes, concise and well-written 4. Be authentic, speak your mind like in a normal conversation. Don’t force the pitch 5. If you don’t align, walk away without any dirty tricks. Maintain an abundant aura always 6. Acknowledge what they say, ask closed-ended questions, provide options/examples (minimize friction) 7. Take your time, read the room, but have as much speed to contact, speed to reply, and speed to booking as you can And that’s how you find the demand everyone else swears doesn't exist. I can guarantee that if you act on everything here you'll start booking whale leads. We've done this across 10s of niches with every B2B offer you can think off. DM me “DFY” if you're too lazy to run this yourself tho

Yes. AI has gotten so good that you can one-shot distribution. We've generated: - $16k deals from Sonnet tweets - 10 calls from a giveaway done via MCP - 2M+ view articles from 1 Fable 5.1 prompt All with 0 edits, in client voice, without sounding like total slop. Across multiple accounts, 20+ different niches, sub-10k follower profiles. You're coping if you still think this isn't possible. BUT there's an important nuance to this: To get to the point where you can one-shot distribution, you need to know already what good distribution looks like. And that’s NOT as easy, simple, or effortless as it seems. You still need your own: - Skill files - Prompts - Claude MDs - Constraints - Examples Built from: - YOUR data - YOUR niche - YOUR reps This is not a one-size-fits-all GitHub repo that you can slap into Claude Code to turn you into David Ogilvy overnight. And even if it were, I can guarantee no one would give it away as a free LinkedIn lead magnet. Obviously I'm not saying that's what EP means in his tweet. Quite the opposite actually. But after scrolling the comment section for 3 seconds I realized that's what most people think. These guys basically tried some "LinkedIn Content Prompt Vault", didn't go viral, and are now convinced that AI can't one-shot distribution. And they think some people get better results than them because they have access to better AI prompts or some technical BS. They can't fathom that *maybe* they lack the taste needed to make it work. They're clueless that they lack knowledge in: - How to prompt correctly - What great marketing looks like - What makes an idea good in the first place They basically can't look at the thing they one-shotted and judge whether it's good or shit. And none of the things mentioned above can be learned "instantly" This judgment only develops after YEARS of doing the thing. There are NO shortcuts to mastery. You must write from your own brain. Study. Read books. Break down what worked. Collect data. Regardless of what craft you're trying to one-shot. Basically years of manual reps BEFORE it works. Learning from mentors accelerates the process. Using AI makes it faster. But there's NO such thing as an AI prompt doing EVERYTHING for you. If this were the case, the world economy would collapse. Everyone would be a millionaire. There would be no 9-5ers. Money would lose its value. We'd live in a dystopia. But the opposite is happening right now. Everyone is getting dumber while LLMs get smarter. Just look at the AI reply mfs. And this is because AI alone is never gonna make you rich, and people genuinely CAN'T understand that. You’re not going to “cold call” lawyers and help them automate some BS task like monthly invoicing for a $5k retainer. You still need the data, knowledge, judgment to make it work. Shit that AI alone can't give you. We’re only at a point where we can “one-shot” something viral because I’ve been averaging 1,000 words of written, MANUAL copy every day for 3 straight years. And even then, your data is only as good as the industry you're in. Because there are 2 completely different types of marketing knowledge: 1. General principles that apply to everything. Stages of awareness, funnel stages, market sophistication, energetic levels, hooks, pacing, curiosity, risk-reversals, framing, social proof, reciprocity, liking, coherency, CTAs. All nice and universal. 2. And marketing that applies to a SPECIFIC industry. These are two entirely separate knowledge bases, and the second one you ain't EVER getting from a LinkedIn lead magnet. Let me give you an example: Grab the best marketer alive. Whoever you think that is. Alex Hormozi or whatever. Drop him into an obscure niche like "Egyptian oil brokerages". And I guarantee you he will NOT outperform the guy who's been marketing in that niche for years. Sure, Hormozi knows offer creation. He knows how to minimize perceived risk, maximize likelihood of achievement, pump perceived value, shrink time delay and effort. The frameworks still apply here. But he doesn't know oil companies' pricing dynamics. He doesn't know how much Egyptian currency it takes to spin up a brokerage. He doesn't know the specific cultural references that would hook an Egyptian buyer in the first 3 seconds of an ad. He doesn't know how people's fear of Trump's moves in the Middle East is affecting the oil arbitrage right now. He doesn't know how the Palestinian war causes market fluctuations. Hell, I don't even know what tf I'm saying right now. That's how much specific knowledge is important here. Alex Hormozi wouldn't understand the specifics either. So he would lose to some random niche veteran with a primate IQ. This oil kingpin might not even know what an ad is and still outperform Alex. The same law applies to one-shotting distribution. You need to know the market. You need to master the skill itself. And the only way in is manual. AKA you can’t get Claude to build you a $333/day AI dropshipping store selling illegal IGF-1 placebo oregano Mounjaro pills or smth. I can guarantee you nobody has ever done any truly outstanding marketing accomplishment with that slop. It's all a fugazi to sell you a $97 course. All the guys "scaling to $10k/mo in 10 days" and "$100k/mo in month 1" without doing ANY work are either lying, hit it once and never hit it again, or extrapolating from a winning day. Because things don't work that way, you can't get something with 0 sacrifice. You need an equivalent exchange. Otherwise you won't even value it in the first place. Or you'll lose it all the next day. Look at drug dealers. Look at OF guys. Look at webcam. Jail, suicide, OD. All of them. Lottery winners go broke within 3 years. BH MRR stores get class-action lawsuits. SaaS auto-rebillers get banned from the App Store. Etc etc. The pattern is always the same. So yes. You can one-shot distribution. Just not the way most of y’all believe it works. Do not get psyopped by LinkedIn giveaways. Taste is the true moat nowadays.

🚨 Cold DMs are DEAD FOREVER after the new X passcode update 🚨 Is what I’d say if I was illiterate Let me explain what happened so y’all can chill a bit: There are 2 separate codes and you’re mixing them up like it’s the same thing. The 4-digit PIN is for YOU to open YOUR encrypted X Chat. That’s it. Keys. History. Your inbox on your device. It does not block people from hitting you up. The actual new thing is the 10-digit X Number: If someone doesn’t follow you and you’re not already in a chat, X can ask them for that number before they DM or call you. You generate it. You share it with who you want. You refresh it and the old access dies. - Followers still skip it - Existing chats still skip it - If they DM you first, you can still reply So no, DMs did not die. X just added another gate on a permission system that has ALWAYS existed. - You could always close DMs - You could always block cold outreach - Every platform on earth has that The only X-specific part is how people actually get around it: 1. They can follow you 2. They can DM you first 3. Now they can have your X Number That’s the whole mechanic. That’s it. That’s the entire thing everyone’s complaining about. And this matters because the inbox and the requests folder are NOT the same place. If they follow you, you land in the main inbox. 100% deliverability. 80%-100% open rates. 10%-50% reply rates easily. If you raw cold DM a closed inbox, you were ALREADY getting dumped into Message Requests. Most people never open that. Then if your account looks spammy you don’t even stay there. You go to the spam folder nobody on earth has ever checked voluntarily. Same filters as every other channel: - new or burned account - bad location reputation - shadowban history - links in the first message - images that look like ads - “free” + template slop - blasting the same pitch to 400 people So what actually changed? Before, the only clean ways into a closed inbox were: - they follow you first - they DM you first Now there’s a third key: The X Number. What they’re trying to do here is obvious. XChat is supposed to compete with WhatsApp and Telegram. On Telegram you message a handle without swapping phone numbers. This is X trying to build a second number that lives on the platform. They’re trying to decentralize phone numbers just like what crypto did to banks 🗣️🔥 Now the real usecases for this? I have no fucking idea. Will anyone adopt this? Probably not. So no cold DMs didn’t die. They were always constrained. They still are. And X is STILL one of the best (if not the best) social platform to DM people, at least in my experience. IG DMs get ignored and accounts get cooked fast. LinkedIn is the same but with the whole connection request / InMail BS. Email works, but now you’re paying for infra, lists, and deliverability every single month. X still has: - higher volume ceiling (1.5k/day for followers. 75/day for cold) - high-ticket buyers with 3 followers receiving 0 pitches a day (you gotta know how to spot these hidden whales though) - way less real competition if you’re sending high-quality personalized openers instead of automated slop - a follow-first path that puts you in the inbox instead of Requests - the biggest arbitrage in terms of open DM accounts you can access for free - the advantage of being a casual, non-business related platform so you can pretend you’re not trying to sell something more easily So stop complaining about platform changes and just find something that works.

Whether it's same ghostwriter or copycat, this reflects the same problem within the content industry: Knowing how to differentiate a client from their peers in a competitive niche is hard asf. I run a content agency myself and obsess over this every day. So let me spill some sauce around it today: First you gotta understand WHY having a unique positioning matters so damn much. In ANY niche, there are ONLY 2 ways of dominating competition: 1. Be way better than everyone else at the exact same thing. You're perceived as an equal, just superior. 2. Be seen as completely different from everyone else. You're playing a different game entirely. But route 1 is simply not realistic when you've got people with 10 more years of experience than you, every contact in the niche, 100s of clients, 100k+ followers, and literally partners of Meta, Google, Instantly, etc And route 2 is hard unless you are a genius marketer (or partner up with one). Let's take cold email agencies as an example. If you look at their websites, they all look exactly the same. They might add LinkedIn every once in a while. They might add X outreach. They might call it GTM. They might say they use Clay. They might use Outlook instead of Gmail. Blah blah blah at the end of the day it's all the same thing. That's why it's arguably one of the hardest offers to sell in the entire market. Then a guy like Daniel Fazio comes along with something entirely new like ListKit. And they do the exact opposite of being another vanilla DFY cold email agency that tells you they'll add $500k to your pipeline, then delivers 5 broke leads to your 5% close-rate sales process while charging $5k-$10k monthly retainers. You get all the infrastructure. The inboxes. The setup. Everything dialed in included in the subscription. Then YOU run the cold email yourself. It's almost like a done-with-you service inside a DIY subscription in a market full of half-assed done-for-you promises. And it's backed by Fazio, Christian, Andre, Crowley, and everyone at Client Ascension who can swear by it publicly (which is a sick USP). It's still just cold email. But presented so uniquely that it stopped competing with anyone. And now with the Iman Gadzhi partnership it's even further away from the pack. So that's the goal. Now here's why it's so hard to execute when you're running a content agency: Signing two clients who sell the exact same thing and making them look entirely different can be tough if you're a beginner. Let's say you sign two cold email agencies. Now you need: - Completely different tone of voices - Completely different personal stories - Completely different opinions and polarizing takes - Different images, examples, accents - Different strategies entirely And you need to keep them fully separated in your brain. You can really only do this if you have different writers per client, or you're extremely schizophrenic. You have to be paranoid about this or you accidentally build 2 identical brands. If you're not cautious, you might even build the same brand across 10s of clients even in different niches lmao. (Guilty of that before, we've all been there) The only way out is an advanced understanding of the market AND the client as a person. Because some clients genuinely have different opinions and you'll only find them if you dig. One client likes Clay. The other likes Serper. One likes blasting volume to a sloppy list and thinks data tracking is gay. The other obsesses over a concise, hyper-personalized list and stares at the metrics all day. You will NEVER find these differentiators unless your underwriting process is deep. That's where the real differentiation lives. Anyways, no hate to whoever's behind those accounts and no it's not me lmao.

Hottest opportunities in Money Twitter right now: - AI SEO - Bing ads - Human UGC - Chat GPT Ads - X/LinkedIn outreach - eCom funnel building - Outreach / organic infra - Pinterest / LinkedIn / Reddit ads - High-risk payment solutions - Unban protocols - YTA All pulled straight from data across 10s of clients' accounts on what blows up + gives the most inbounds

Just realized this basic ass 1k-view case study tweet generated us multi-5-figs in inbounds + referrals so far Meanwhile some 100k+ view tweets have booked me 0 calls Twitter lead gen in a nutshell

When I go ghost for 7+ days it's not because the Portuguese FTC police finally caught me But because we're cooking an insane launch with a new client We're running content for the biggest brands in this niche rn 5K% increase in impressions + 230 inbound leads so far

People underestimate the value of becoming the #1 in a niche. Like becoming THE person everyone thinks of when your niche comes up in conversation. Let me tell you what happens when you get there after putting countless clients on this pedestal: (And prove this ain't a shallow pursuit, as long as you do it properly) 1. Every deal gravitates towards you. Leads show up pre-sold because they've been consuming your content for weeks and already decided you're the one before the call starts. The sales conversation changes from "let me convince you" to "let me see if you're a fit." That change in power dynamics alone gives you a 1,000 ng/dl test boost. Here's an example: One of our clients collected $200k+ in revenue just by being the undisputed #1 authority in their niche. He was signing $16k PiFs from a 20-minute sales call with people who've never talked with him before. That's the amount of trust X builds. 2. Partnerships land in your inbox unprompted. Other killers in similar niches reach out wanting to collaborate, cross-promote, or build something together because associating with the #1 elevates their positioning. We've had Arcads, Notch, and Higgsfield FIGHTING over who gets the paid promo slot on one of our client accounts. 3 competing companies "one-upping" each other for the right to pay our client to post about them. High-school jock type shit. 3. You get invited to rooms you didn't apply for. Free mastermind invites from groups charging $25k-$50k/year. We got clients invited to paid events from Tai Lopez directly, for free. Booked sales calls with Manus AI because of our articles. Doors open that you didn't know existed because the content put you on radars you weren't even targeting. The things people say about you when you're NOT in the room change. You stop being "that guy who does A" and start being "THE guy for A." Referrals come from people you've never spoken to because someone in their network mentioned your name with conviction. We got clients hitting 80% close rates from cold Twitter traffic for example. People you've never interacted with start glazing you in replies, quote tweets, and DMs. Your content earned a reputation that travels independently of your presence on the timeline. 4. The audience you build on X correlates to every other platform. X is the easiest platform to build authority on quickly compared to YouTube, podcasts, or newsletters. Mainly because of the RT/QT feature, giveaways, and trendjacking. Once you own the #1 position on X, you push that audience to YouTube, newsletter, podcast, etc. You get a head start on every platform because the audience already trusts you from the content they consumed on X. An example of this is a YouTube channel launched by one of our clients that is the #1 authority in his X niche. He hits 10k+ views whenever we push it on the timeline. If you ever tried YouTube you know how hard it is to hit your first 10k+ views organically in B2B. 5. In trust-heavy niches, building an audience is the single highest-leverage thing you do. - Operations - AI - Personal branding - Google Ads - SEO - Newsletters - CFO - CRM reactivation - MVP builds - CRO - Sales ops - Hiring None of these models can reliably be "cold traffic offers." These niches require the prospect to BELIEVE you know what you're doing before they'll even get on a call. And they must BELIEVE in your mechanism too, which you can't do over the phone. Content builds that belief at scale, 24/7, without you being in the room. Same applies to Info and SaaS. And even for the more saturated lead gen offers like cold email or Meta ads where everyone is saying the same thing with the same case studies. When the market is commoditized, your content becomes your unique selling proposition. Lemme explain why: The content is where you show your story, personality, way of thinking, way you see the market, case studies, way of working, everything. Some things just can't be shown on a 30-minute sales call, a cold loom, or a pre-call sequence no one checks. People thinking you're a cool person alone is enough to tip the decision in your favor over someone more "qualified" on paper but boring asf. We buy from people we like. The trust built through months of content consumption is something you can't replicate in minutes. You can literally turn fully unaware buyers into solution aware and CREATE leads out of thin air. 6. This is the ONLY channel that keeps working when you stop. Ads stop producing the second you stop spending. Outreach stops producing the second you stop sending. Both channels rent attention. You pay, you get leads. You stop paying, the leads disappear. Content builds you an OWNED audience. The followers stay. The content library stays. The algorithmic trust stays. A well-optimized article posted in January keeps getting resurfaced to new followers in July that are binging your highlights. YouTube videos from years ago can bring inbounds today. Your best performing pieces will most likely become winning ad creatives. Not to mention AI search. We've literally had clients be recommended by Claude, Grok, and ChatGPT because of how much X content we've posted for them. Literal inbounds saying LLMs shilled us. We might have to start paying Sam Altman and Elon 10% commission from how much business they're generating us. No other channel does this. 7. Everything else in your business performs better. Your ads perform better because the landing page has a name people already recognize from the timeline. CPA drops because brand does the heavy lifting. Some people literally run content as remarketing ads solely to build trust. That's how cracked it can be. Plus, your outreach cooks harder. Cold DMs from the #1 authority in a niche get opened at a completely different rate than cold DMs from an unknown account. Imagine Iman Gadzhi sent you "Hey [Name], are you running ads?" and then followed up with Mr Bean GIFs - You dgaf that the strategy is shit - You dgaf that it's probably a setter - You dgaf that he got your name wrong YOU WILL RESPOND to the Guru of Gurus. That's the power of internet aura. Plus, hiring gets easier. This might seem useless to you if you're at like $10k/mo, but as you scale the #1 bottleneck becomes finding great people. An audience makes it so much easier. Top talent wants to work with the recognized leader. You don't have to spend $50k+ on an ads hiring funnel, go through 100+ UpWork applicants or rely on referrals. Your followers do that work for you. 8. Everything else in your LIFE gets better. You get invited to nice dinners, events, and trips with people operating at levels you were watching from the outside 12 months ago. People treat you differently. Your opinion carries more weight. Even your dating life gets better. Just think about how much your ideal wife will be be attracted to you after seeing your tweets on how much you support feminism. The gap between #1 and #5 is like 100x as well. Social media is a game where the winner takes it all.

Twitter is the most underrated marketing channel of all time

Running a business is literally doing deep work for 16h/day 7 days a week feeling perfectly happy, excited, and energized just to then gas out harder than Connor against Khabib after 5 Slack replies

You could make so much more money on X if you stop complaining about the algorithm being shit... And just learned to spot when markets shift. These are 2 different things and failing to understand this distinction means you'll never make $1 from here. Here's what I mean: The X algorithm is not some mystical force deciding who lives and dies on the timeline. It's a Grok AI model reading infinite terabytes of data at scale, running it through a couple heuristics, ranking content based on a couple rules, and pushing it to people it thinks will engage. That's it. - Don't post NSFW - Don't attack minorities - Avoid swearing (already lost that one) - Don't post content with 0 relevance to your ICP - Post stuff people read, share, and engage with - Interact back with your community And that's 80% of "the algorithm." The remaining 20% is understanding MARKETS. That's where true mastery lives. Because if you learn how humans behave, then no algorithm can affect your ability to hit profitable virality. You build a repeatable system instead of relying on one-hit wonders. Here's an example: When people say fake AI stories, viral threads, articles, short-forms, giveaways or the fucking Santa Claus "is dead"... That's almost NEVER an algorithm change. People just got bored to death. The format got overused. The market moved on. The audience stopped responding because they'd seen that structure 400 times in 3 months. The normies ruined it. And this concept applies to literally EVERY marketing channel. You DON'T have to be a genius to spot this. Ads fatigue. Cold email sequences stop working. SEO keywords get saturated. Humans get tired of patterns. That's common sense. But the SECOND we start talking about organic social media, everyone suddenly turns braindead and blames "the algorithm" like it's a sentient being with a personal hatred toward their account. When in reality it's just a fucking math equation bro. And this difference between algorithm and market shifts is insanely important to master... But you genuinely will only be able to spot market changes when you're chronically online across multiple accounts primed for different niches. Emphasis on MULTIPLE. I know everyone likes to call it all "Money Twitter" but there are subcategories operating on different timelines: - Crypto Twitter - SaaS Twitter - eCom Twitter - Info Twitter - Service Twitter Some market shifts appear in one subcategory FIRST and slowly go into the others weeks later. A format dying in SaaS Twitter doesn't mean it's dead in eCom Twitter yet. Trends can have a delay. It's just like how when something trends on X it only really appears on YouTube, LinkedIn, and IG 3-5 days later. And if you know ANYTHING about trends you understand the importance of getting there early. Which is why working with a Twitter agency is such an unfair advantage (shameless plug but true). We're constantly analyzing 10s of accounts across every niche simultaneously. Constant reporting. When the numbers start moving in one direction, we spot it across 1,000 data points, test hypotheses against a much larger audience pool, and validate or kill a strategy faster than any guy refreshing his tweet to see if the engagement has gone up. This is why Twitter agencies always start the biggest trends as well. They're miles ahead of everyone and control all attention. Here's what happens after you get immersed: You learn to read the patterns like a pendulum. Everything swings from long-form to short-form and back. From high-production to raw authenticity and back. The same way history swings from left to right, peace to war, expansion to contraction. The cycles repeat. This is a godsend PATTERN in life. And the Twitter timeline isn't any different. Hard times create strong men that invent new ways of increasing content quality. Leading to easy times to go viral. Weak men copy those new formats and quickly saturate them. Thereby ruining everything. This leads to hard times where it's impossible to get traction and a desperate need for new ideas. Then strong men rise again and find novel ways of increasing content quality even more. That's the cycle. You've seen this with the article + meme quote-tweet shit show for example. This effect is the moving force that makes markets get more sophisticated as time goes by. This is why it's 10 times harder to make money online now than 10 years ago. If you develop enough pattern recognition across 50+ accounts and 15+ niches, you start seeing shifts before they fully materialize. Your eye gets trained to the point where you're almost smelling the change before the data confirms it. But enough self-glazing here. Point is that you must stop blaming the algorithm every time your content underperforms. The algorithm is a math equation while the market is a living ecosystem. Master both and you'll no longer have a reason to be a weak-minded bum that doesn't do anything else than complain all day. Plus whining to Nikita is pretty gay.