We manage the mandatory Canadian Beef Cattle Check-Off, investing in research, marketing, promotion.
Calgary, Alberta
Joined May 2016
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Hockey stars Ella Shelton & Emerance Maschmeyer joined Canada's 4-man bobsled team for Fueled by Canadian Beef, generating 26M+ impressions around beef nutrition. @CanadaBeefInc
The Canadian Beef Cattle Check-Off has two goals: grow domestic and export beef sales, and find better, more efficient ways to produce beef and cattle. Every investment supports demand and a stronger industry.
Beef Farmers of Ontario's consumer program delivered 48.5M impressions, 1.8M engagements & 33,222 website clicks in 2025/26, building demand for Ontario beef.
Learn more about provincial investments: bit.ly/3WCaNq0
A 16-member industry Board and one non-voting youth member governs the Canadian Beef Check-Off Agency. The Agency also reports to the Farm Products Council of Canada, providing oversight and accountability for how check-off funds are managed.
90% of Canadians agree beef is safe, 86% say it's healthy & 79% say cattle are treated humanely. Plus, 74% see beef as environmentally friendly, up 14 points since 2023.
The import levy applies to imported beef cattle, beef and beef products. Importer-funded dollars support generic programs such as ThinkBeef.ca, promoting beef without using the Canadian Beef Brandmark.
Canadian beef exports reached a record $5.31B in 2025. Canfax estimates exports add $1,421 per head or carcass value to the packer, creating value across the supply chain. @CanadianBeef
Your $2.50 national Canadian Beef Cattle Check-Off funds research through BCRC, marketing through Canada Beef, provincial investment, and public and stakeholder engagement. One investment, working in several ways for producers. bit.ly/4ed56Vt
We're now on LinkedIn! Be sure to follow us there. linkedin.com/company/cdnbeef…
Meet Ryan Trefiak, our 2026 scholarship winner. The fourth-generation cattle producer from Edgerton, Alberta, is heading to Iowa State University to study Agricultural Systems Technologies and bring precision agriculture home. Watch his video below.
An average $0.66 from every $2.50 check-off went to @BeefResearch in 2025/26. Those dollars helped leverage another $4.97M in research funding plus $89K in-kind.
Get to know scholarship winner Ryan Trefiak: a fourth-generation producer, 4-H club member and five-time Calgary Stampede International Youth Scholar. This fall, he’ll study Agricultural Systems Technologies at Iowa State before bringing his knowledge home to Edgerton.
Follow the Canadian Beef Cattle Check-Off Agency's new Facebook and Instagram pages so you don't miss our updates.
Facebook: facebook.com/cdnbeefcheckoff…
Instagram: instagram.com/cdnbeefcheckof…
We'll stop posting on the old pages after November 30.
We are excited to announce the winner of the Canadian Beef Check-Off Agency Scholarship is Ryan Trefiak of Edgerton, Alberta.
The Canadian Beef Check-Off Agency manages the national check-off, investing producer dollars in research, market development & promotion programs that deliver measurable value to Canada's beef industry.
CORRECTION: Agency Elects New Members and Marketing Committee at AGM - mailchi.mp/cdnbeefcheckoff.c…
Agency Elects New Members and Marketing Committee at AGM - mailchi.mp/cdnbeefcheckoff.c…
Mark your calendars for our 2021 Virtual AGM! Register at: cdnbeefcheckoff.ca/news/annu… Agenda and more info to come. See you online in August! #cdnbeefcheckoff #cdnbeef #cdnag #thinkbeef
CDN Beef Check-Off retweeted
(1/2) Canadian beef is a nutrient-dense and economical way to meat the protein requirements of Canadians and the National Beef Strategy is committed to building demand for all beef cuts. Learn more: beefstrategy.com/2030-goals.…
