An open letter to our customers.
#AIyourway
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Every enterprise is hard at work building its AI future.
Because today, success with AI means success as a business.
When it comes to something so critical, shouldn’t you be in charge?
Then why does it feel like forces outside your enterprise are trying to take control?
Everyone in the industry seems to be saying the right things: “you own your intelligence,” “you control your destiny.” But marketing is one thing. Reality is another:
- When you start building agents on one platform, you’re at the mercy of that company’s models, political mood swings, and sudden changes in data policy.
- When you’re trying to give agents the knowledge they need, it feels like you’re fighting against systems of record that don’t want to play nice, or want to charge fees just to access your own data.
THAT’S NOT FREEDOM. THAT’S SCREWED UP.
You have the right to independence and sovereignty.
To build agents however you want and decide the guardrails, so they can produce value for you without overreaching.
You have a strategic vision for how your supply chain will run, how your customer experience will feel, how your revenue will grow. Your agents and your vendors work for you; toward your vision. Not the other way around.
But software providers are up to their old lock-in tricks again. The same ones that stuck you with those systems that now feel like shackles. Systems that cost millions to maintain, and are impossible to let go of.
AI isn’t more of the same — it could be even worse. In 10 years will we regret not having done things differently?
OUR VISION IS DIFFERENT.
Imagine an independent context layer that you own and control, which brings together a complete digital representation of your business — data, processes, tasks, systems, knowledge, rules. You control the two-way flow of traffic between this context and all agents — and anyone or anything else that consumes it.
That’s why we created the Context Model. An all-encompassing model that you own. Decoupled from systems. Decoupled from agents. Decoupled from the chaos of a volatile AI industry.
So you can do Enterprise AI on your terms, not theirs.
So you can get RoAI.
That’s AI, your way.
Carsten Thoma
President, Celonis okt.to/M6yRac
Who controls your data, what it’s worth, what AI costs. It all starts with context.
Here's where Celonis made headlines this month:
① World Economic Forum
Carsten Thoma on how Europe can reclaim its digital sovereignty.
🔗 okt.to/JGzXif
② Frankfurter Allgemeine
How Celonis wants to speed up public administration across Europe.
🔗 okt.to/BMdvTl
③ Handelsblatt
New police software, €100M invested and a clear growth goal.
🔗 okt.to/hY2sqD
④ Targeting AI Podcast
Alexander Rinke on why AI agents need business context to deliver real ROI.
🔗 okt.to/luLKD1
⑤ Reuters
Florian Schewior on why tighter data rules could cost Germany €155bn a year.
🔗 okt.to/Kgab4C
⑥ Financial Times
Bastian Nominacher on turning Europe’s industrial data into an AI advantage.
🔗 okt.to/2tXmMA
⑦ BBC
Alexander Rinke on why Europe should win AI by applying it.
🔗 okt.to/FvArZa
⑧ Süddeutsche Zeitung
How a Munich tech company is offering independence from US vendors.
🔗 okt.to/LH0Itr
⑨ Kölnische Rundschau
Celonis makes the shortlist for Germany’s new police software.
🔗 okt.to/n1TAle
⑩ elEconomista
Jorge Ferrer on “token taming” and cutting the cost of enterprise AI.
🔗 okt.to/28MTGc
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When processes work, headlines follow. okt.to/7XqFTC
The #Celosphere speaker line-up is taking shape. Industry leaders reinventing their operations for the age of AI.
Munich, 2-3 December.
Save your spot: okt.to/KlQNoC
Come for AI. Leave with RoAI.
Episode 1 of Trust the Process Season 2 just dropped: okt.to/nTZgJb
Why AI gets decisions wrong.
-- Episode 1 🎙️ --
Can AI be mathematically brilliant and still get the decision wrong?
In our Season 2 opener, we step inside the mathematical brain of AI. You’ll hear how probability turns data into possible futures, why rules decide which of those futures are allowed, and why the next generation of AI agents needs process to work together.
Featuring Devavrat Shah, MIT professor and Chief Scientist of Enterprise AI at Celonis. Hosted by Angela-Sophia Gebert.
Listen on Spotify, Apple Podcasts, YouTube and wherever you get your podcasts.
5 weeks until #Celosphere, a challenge for our Exec Team.
Finish the sentence: 'My favorite thing about Celosphere is...'
"There are a lot of CIOs lost in this."
Rafael Domene, Global CIO at Cosentino, isn't.
He joins Patrick Thompson for the latest episode of Leading Indicators and reveals how he charted a clear course to AI transformation.
Hear how he gave Cosentino a 3-year head start on agentic AI, and where he sees technology taking IT — and the enterprise— next.
Episode 4 of Leading Indicators. Watch now: okt.to/Av2wQ0
Win an original signed FC Bayern jersey ⚽️
Buy your #Celosphere ticket before 17 November (23:59 CET) and you’re in the draw automatically.
Get your ticket: okt.to/726aSE
Celosphere | Come for AI. Leave with RoAI
Europe doesn’t need more frontier AI models.
It needs somewhere to scale the companies that use them.
Carsten Thoma on how to build European tech champions for @wef weforum.org/stories/artifici…
With Halloween round the corner, spare a thought for the ghosts in your business.
Not the kind in the attic. The processes your AI agents are automating that don’t actually exist.
Read how to bust them:
Five C-levels. One thing in common: Their Enterprise AI works.
Here’s how they did it: okt.to/JUXZgA
Season 2 is a work in _r_ _ _ _ss.
But not for long…🎧 29 October 2026
We're coming back with more science, stories, and secrets behind processes that actually work and AI that understands your business.
Search 'Celonis Trust the Process' wherever you podcast and subscribe today.
9 teams turned raw data into RoAI in just 2 days.
At the AI Lab in Munich, each team built AI solutions to actual business challenges — showing what happens when Process Intelligence meets Enterprise AI at scale.
This is the Celonis x @Microsoft partnership in action. The best is yet to come.
Heute auf der Titelseite des Handelsblatts: Celonis und der Markt für Datenanalyse.
Laut Handelsblatt zählen drei Viertel der Dax-Konzerne und fast jedes dritte der 500 umsatzstärksten US-Unternehmen zu unseren Kunden.
Jetzt gehen wir den nächsten Schritt. Eine neue Software für die Polizei. Mehr als 100 Millionen Euro Investition bis 2029.
Florian Schewior, Geschäftsführer Deutschland:
“Celonis ist mit der Privatwirtschaft groß geworden. Jetzt wollen wir das Geschäft mit der öffentlichen Hand auch in Deutschland skalieren.” [...] “Wir hegen hohe Erwartungen und rechnen mit einem starken Wachstum.”
Kunden aus dem öffentlichen Sektor gibt es schon: die niederländische Regierung und die Beschaffungsorganisation des US-Bundesstaats Oklahoma.
Am 29. Oktober zeigen wir in Berlin, was wir gebaut haben.
AI needs context. Celonis provides it. In the public sector.
Jetzt Platz sichern: celon.is/4idXWld
An AI agent that doesn't know your business is just guessing with extra steps.
At Ardagh Metal Packaging, agents now sit inside daily work.
One handles supplier questions.
Another updates delivery dates in the ERP, automatically.
Neither works without knowing how the business actually runs.
See it in action: celon.is/4yySVtJ
Every championship team has a game plan. Now PI leaders have theirs.
This is the PI Leader Playbook. Built with Fraunhofer FIT on insights from 50+ CoE and transformation leaders driving $10M+ in value.
Find your position. Learn how the best read the game when Enterprise AI moves fast.
Get your copy: celon.is/4itbwSY
Why do so many leaders still avoid trying AI themselves?
Lloyd Adams of Microsoft says showing you can make mistakes is role modeling too.
The full conversation on Episode 3 of Leading Indicators: celon.is/4jVuaEc
The most important conversation happening in Enterprise AI is...
#AIyourway
Only 5% of companies get real value from AI at scale. Prompt counts won’t tell you why.
Kerry Brown shares what to measure instead in @Forbes: celon.is/4eC7qpd
"It's not something that can be relegated to IT."
@Lloyd Adams, COO at @Microsoft, on who really owns AI.
Episode 3 of Leading Indicators. Watch now: celon.is/4B7783n














