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If your AI dashboard is all green, your board should be nervous. CMSWire Contributor Ricardo Saltz Gulko makes the case for giving every AI deployment two ledgers, one for gains and one for losses. Report only the wins and you're not measuring. You're advertising. ow.ly/VUpZ50ZZfYY

Brands write in spec sheets. AI shoppers ask in plain questions. CMSWire Contributor Hellen Hu tested 40 AI assistant answers and found branded tech names barely showed up. Her fix is a Q&A loop that translates product claims into what shoppers want to know. ow.ly/ETQ050ZZfWF

AI agents are absorbing the entry-level work where marketers learn judgment. So who reviews the agents in five years? CMSWire Contributor Greg Kihlstrom unpacks Paul Roetzer's warning from MAICON 2026 and what teams can do about it now. ow.ly/g8r450ZZfW0

Presto Automation's AI drive-through needed human help on more than 70% of orders. The SEC noticed. CMSWire Contributor Ricardo Saltz Gulko explains why vague AI claims to customers are now a compliance risk and who should own the numbers behind them. ow.ly/tEYO50ZZfUw

The most expensive sound in your business might be a phone nobody picks up. Missed calls quietly drain revenue, and a caller who can’t get through twice rarely tries a third time. Meanwhile your agents burn out answering the same five questions on repeat. AI receptionists can fix both problems, but only if what sits underneath them is ready. 📊 Gartner predicts agentic AI will resolve 80% of common service issues without human help by 2029, cutting operational costs by 30% 🔗 Unified CX data comes first. An AI receptionist can’t use information that’s locked in a silo 🤝 Two features you can’t skip: it tells callers they’re talking to AI, and it hands off to humans with full context when things go sideways @Nextiva CEO Tomas Gorny lived through the dot-com era and watched it reward the companies that had a plan, not the ones that panicked fastest. He sees AI voice following the same pattern, and he covers the business case, the technical foundation and the metrics that separate the two. Read more 👉 ow.ly/Y05c50ZZAE4 #SponsoredContent #CustomerExperience #AI #VoiceAI #ContactCenter #CX #DigitalTransformation

A/B tests can't reach TV, audio or billboards, so Netflix randomizes entire markets instead. CMSWire Columnist Pierre DeBois breaks down how geo experiments measure what A/B testing misses and why one test alone is just an anecdote with confidence intervals. cmswire.com/digital-marketin…

NiCE Chief AI Officer Philipp Heltewig has an unusual take on AI risk: the model only proposes actions. The real danger is the harness of tools and permissions around it. CMSWire EIC Dom Nicastro unpacks what that means for CX teams wiring agents into customer data. cmswire.com/customer-experie…

Forrester's latest customer feedback management Wave names just one Leader. The bigger story is why these programs stall: fragmented data and governance, not AI. CMSWire EIC Dom Nicastro digs into the findings and what the vendors had to say. ow.ly/SfwE50ZZfS4

“Fixed bids end in one of two ways. I either hate you or you hate me.” Then AI made time and materials stop adding up, too. Chris Teitzel, founder and CEO of Cellar Door, billed by the hour for years. Now his devs move 10x faster. Stay on T&M, and he’d need 10x the pipeline or a 10th of the team. He and Anita Melendez of KWALL told Dom Nicastro what agencies are changing instead: pricing, platforms, the evolving CMS and the next hire. “It's not that the CMS doesn't matter. It's that the role that the CMS is playing is being reduced in AI.” Agency folks: has AI changed how you price your work yet? Full episode of The Digital Experience 👉 ow.ly/B8RR50ZZMKP

Salesforce agreed to pay about $5.66 billion for Braze, more than double the ExactTarget deal that built Marketing Cloud. What it hasn't shared yet is a roadmap for how Braze and the Marketing Cloud tools it overlaps will coexist. ow.ly/29wV50ZZA8T