Mike

Some “app growth hacks” I’ve seen on Twitter over the last few weeks, + the potential consequences for employing those hacks: 📈 Ask for someone’s age during onboarding, or use signals like their preferred text size to guess, then charge users you think are older more ⚠️ Age discrimination in pricing is illegal in plenty of places. Tinder charged older users more for the same subscription and recently agreed to a $60.5 million settlement in California Guessing someone’s age from an accessibility setting instead of asking them doesn’t make it better 📈 Ask for someone’s phone number during onboarding, then use an iMessage payment plugin to send them an offer that bypasses the store fee ⚠️ Sending automated marketing messages without explicit consent can expose you to TCPA damages of $500 per message, or $1,500 for knowing/willful violations That’s per message. Per recipient. 📈 Hide your real payment flow from App Review, then remotely enable it once the app is approved ⚠️ Your app gets removed and your entire developer account gets terminated 📈 Pop up a fake discount spinner after someone rejects your first paywall, programmed to always land on the highest discount ⚠️ You’ve built a deceptive chance mechanic to manipulate someone into buying. That can lead to consumer protection enforcement, fines, refunds and App Store action. I don’t want to be the “app police”. You do you. But we (@RevenueCat) only make money when you make more money If your app gets pulled from the App Store, or you’re bankrupted by a fine or lawsuit, you’re not making any money and we’re not making any money So please take app growth advice from Twitter influencers with a grain of salt “Other apps are doing it” is not legal advice