COMNIO

The only free sample of an agency's thinking is the sales call, and most founders treat it as a formality. comnio.com/blog/choose-marke…

Ryhla launched out of Y Combinator this week. The first thing their product sells a grid developer is a no: which sites not to file on. Congratulations to the team. ycombinator.com/launches/Wkq…

A result without its cost is half a number, and the board does that arithmetic anyway. comnio.com/blog/startup-boar…

If you can't say what would make you stop spending on a channel, you aren't testing it. You're subscribing.

Google Ads is rolling out a cap on what a low-priority channel can spend. For a new account that means the Display Network stops quietly eating the search test. blog.google/products/ads-com…

"The website is not getting less important." — Rand Fishkin, SparkToro, August 2026. Fewer visits, same job. It's where someone checks you're real before they reply. sparktoro.com/blog/does-your…

A home page makes one argument or it makes none. A list of what you do is not an argument. comnio.com/blog/startup-home…

Managed WordPress hosting is hours you stop spending. Price the hours, not the plan. comnio.com/blog/managed-word…

Google is extending the Dynamic Search Ads sunset: the auto-upgrade to AI Max begins February 2027. Looser matching by default makes your exclusion list the budget control. blog.google/products/ads-com…

"Estimates start with a design and end with a number. Appetites start with a number and end with a design." — Ryan Singer, Shape Up, chapter 3 Marketing budgets work the same way. Set the appetite first.

Resin came out of Y Combinator's Fall batch with AI-native PCB design. Software errors get a patch. Board errors get a respin.

If the words in your search terms report don't match the words on your site, the ads aren't the problem. comnio.com/blog/negative-key…

Three tools answer almost everything for two years: website analytics, Search Console, and a leads table you own. comnio.com/blog/startup-meas…

Google's own ads team, on creative testing: "Make changes gradually and focus on the quality of new assets rather than quantity." That is the opposite of what most new advertisers do. blog.google/products/ads-com…

Spine (joinspine.ai) launched with the price in its headline—free—and the mechanism one line later: they become your benefits broker and the carriers pay them. Most startups bury the model three scrolls down.

Ideas travel, and keeping yours quiet buys a few months that rarely decide anything—what doesn't copy cheaply is the few hundred decisions underneath it. comnio.com/blog/startups-win…

Founders write ads in the language of their pitch deck; searchers type the language of their problem, and a month of paid search is the cheapest way to learn which words your product answers to. comnio.com/blog/startup-goog…

A website is not a brochure you print once—it's software, running on a server, talking to a CRM, an analytics account and an email provider. comnio.com/blog/startup-webs…

A contact form that stops delivering still loads, still shows a thank-you, and never sends the lead—and the only symptom is a quiet month you blame on the market. comnio.com/blog/startup-webs…

Google announced a single view tying the search term that triggered an ad to the creative that ran and the page it landed on. Announced, not shipped. blog.google/products/ads-com…