Emma Bowkett (@convertrEmma) header
Emma Bowkett (@convertrEmma) profile picture

Emma Bowkett

@convertrEmma

#CEO and Co-founder @convertr_io. Evangelist of ground-breaking #Martech & #SaaS #technology. Advocate for more transparent #ROI.

 London, England
convertr.io
Joined August 2012
  • Tweets64
  • Following347
  • Followers156
5Media
Photo by Emma Bowkett (@convertrEmma)Photo by Emma Bowkett (@convertrEmma)Photo by Emma Bowkett (@convertrEmma)Photo by Emma Bowkett (@convertrEmma)Photo by Emma Bowkett (@convertrEmma)
Emma Bowkett retweeted
ClickZ (@ClickZ) profile picture
ClickZ@ClickZ13 Jan 2020
CEO and Co-Founder of @convertr_io @convertrEmma calls for an #openmarketingecosystem and details how to win back the customer’s trust #digitalmarketing #martech #leadgen #customerdata disq.us/t/3l95hxy
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Thank you @srisharma for inviting me to join today’s panel at #PILIVE19. It’s was fantastic to see so many budding entrepreneurs that will continue to make London a hub of innovation. #entrepreneurship #innovation #startup #scaleup
#PILIVE19 | Science of Startup

ALT #PILIVE19 | Science of Startup

Image from Emma Bowkett (@convertrEmma)
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Excited to share my startup experience with budding entrepreneurs during #PILive19 today alongside @srisharma & @simonwbird! ow.ly/nucL50wQImb #entrepreneurship #innovation #startup #scaleup
Taking the Leap: Science of Startup

ALT Taking the Leap: Science of Startup

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This marks a huge step forward for both @convertrmedia's customers & marketers who have been asking to bridge the power of @LinkedIn with a better lead orchestration experience. This integration delivers just that: bringing clarity, control, & conversion to LinkedIn's network.
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"Companies need to recognise the significance of data strategies more than ever before - not just for marketing purposes, but for the trust of your market." nitter.cf/convertrmedia/status/9…
Convertr (@convertr_io) profile pictureConvertr@convertr_io29 Jan 2018
This is why we promote control over your #MarTech, #AdTech and #data flow: Companies need to recognise the significance of data strategies more than ever before - not just for marketing purposes, but for the trust of your market. bit.ly/2rMiB9Q
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Emma Bowkett retweeted
Jim Harris (@JimHarris) profile picture
Jim Harris
@JimHarris7 Jan 2018
POWERFUL: The Evolution Of The Desk. Tech Tools Dramatically Increase Productivity! #CES2018 #business #productivity via @ValaAfshar
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Couldn't agree more with @RishiPDave: In 2018 every #C-level professional needs to master #data. Those who fail to appreciate all aspects of data are overlooking the backbone of modern business: cmo.cm/2CxCp5j #MustRead #CEO #CMO #MarTech
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It’s all about transparency! Many great discussions at our #WatsonSupplyChain Summit today. We’re working closely with clients to ensure they have visibility & insights to make better decisions so YOU get what you need and faster.
Image from Harriet Green (@harrietgreen1)
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Emma Bowkett retweeted
Convertr (@convertr_io) profile picture
Convertr@convertr_io28 Nov 2017
To celebrate #GivingTuesday we are pleased to announce we will now be offering 50% off our most popular packages to any registered charity. So if you are concerned about #GDPR #LeadGeneration and #Transparency email [email protected] for more information
Image from Convertr (@convertr_io)
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Absolutely agree with @jasoncreation here, #marketing and #sales should be working to conversions and customer-based #ROI metrics: nitter.cf/convertrmedia/status/9…
Convertr (@convertr_io) profile pictureConvertr@convertr_io19 Oct 2017
The MOST BASIC way to align #sales & #marketing - measure clients: 1. #acquisition 2. #upsell 3. #retention ... forget #mql #mktgnation
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#GDPR, #Data and #DigitalStrategy: What #Marketing can learn from Lloyds' commitment to best process and practice bit.ly/2wY9Bfc
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What defines '#Media Quality'? Love the way O2's CMO @ninasbib links #ad fraud, ad clutter, ad collision to #quality bit.ly/2fhZhvW
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Emma Bowkett retweeted
Forrester (@forrester) profile picture
Forrester
@forrester15 Sep 2017
What is means to have a true 360 degree view of the customer. @BrendanWitcher #FORRPrivacy #dataprivacy #infosec
Image from Forrester (@forrester)
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“Let’s unleash our innovative power to create better consumer experiences, usher in the greater good, and drive market growth.” #dmexco17
Image from Procter & Gamble (@ProcterGamble)
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Emma Bowkett retweeted
Convertr (@convertr_io) profile picture
Convertr@convertr_io6 Sep 2017
'84% of businesses that invest in #marketing #automation are seeing results that they classify as successful', according to @martech_today
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Emma Bowkett retweeted
Jon Clarke (@jonlclarke) profile picture
Jon Clarke@jonlclarke7 Sep 2017
48% of #B2BMarketers pass leads to sales without scoring them @MarketingB2B hubs.ly/H08x4G50
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Emma Bowkett retweeted
Convertr (@convertr_io) profile picture
Convertr@convertr_io5 Sep 2017
The crucial problem with using raw lead data in #DemandGen: Why #B2B marketers are now relying on #Data #Enrichment bit.ly/2wDE97k
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Anyone with #demandgen ambitions should read this fantastic guide by @eytansnet: "Lead Scoring Demystified" linkedin.com/pulse/lead-scor… #MarTech
Lead Scoring Demystified

Lead Scoring Demystified

One of the most prominent features of Marketing Automation Platforms, is Lead Scoring. Many of the clients I speak to are stuck somewhere between understanding what it can do for them, setting it up,...

linkedin.com
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Key brands are taking on #transparency - this is a pivotal issue for the #Brand #Agency & #Publisher relationship: bit.ly/2fQYYIl
Some interesting perspectives here - I would add that a TRUE #SaaS company also drives #Marketing campaign performance as well. nitter.cf/convertrmedia/status/8…
Convertr (@convertr_io) profile pictureConvertr@convertr_io5 Jul 2017
Excellent insights into #AdTech vs #MarTech landscapes - but wouldn't we have more to gain more by aligning the two? bit.ly/2sED8JY
Investors are still hopeful about adtech, and here's what they’re looking for

Investors are still hopeful about adtech, and here's what they’re looking for

thedrum.com
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