Jen || 40+ UGC creator (@creativewithjen) header
Jen || 40+ UGC creator (@creativewithjen) profile picture

40+ UGC Creator | Scaling DTC brands with content that converts | beauty, lifestyle, wellness | [email protected] | Portfolio ↓

Joined April 2018
Hey, let me reintroduce myself ✨ I’m Jen, a 40+ millennial UGC creator with 20 years of experience working behind social media accounts and online communities. That experience taught me what feels relatable, what gets ignored, and how small creative choices can completely change the way content performs. It is the same mindset I bring into my UGC content now. Whether a brand already has a strong vision in place or needs support shaping a concept from the ground up, I love being part of the creative process and creating content that feels natural, audience-aware, and easy for people to connect with. If your brand is looking for thoughtful, relatable UGC, let’s connect. ⬇️ 📩 [email protected] 🔗 creativeswithjen.com #ugc #ugccreator #ugccommunity #ugcportfolio
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Giving @TrybeUGC a chance a few months ago has opened more doors than I ever expected. I’ve never been someone who keeps a closed mind, and I’m so glad I didn’t this time. As a part-time creator, it’s helped me reach goals I didn’t even think were attainable. I just got off a call with a brand manager who wanted my thoughts on building their creator community. While we were chatting, he offered me another script read. It’ll be my second project with them, and we’ve already had three winning videos together. One thing I don’t think people realize is you’re working directly with the brand. Every project is a chance to build real relationships, and you never know what opportunities can come from doing great work and being someone they want to work with again. #ugc #ugccommunity
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Squeezed my way into the top 100 today with my latest winning ad 😍 @TrybeUGC
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My very first ASMR ad 😳 Thought I’d film a quick realistic video this morning while the weather was bad. No voiceover needed as the visuals and text do the work. #ugc #ugccreator #ugccommunity #ugcexample
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Any brands need winter content? 😩🥶
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Gifting content is in full swing. For this craft kit, I didn’t lead with features. I led with a problem parents already know: getting their kids off their phones. Then I used b-roll to show exactly what comes in the kit and why it’s engaging, so viewers could picture the experience instead of just hearing about it. Need a creator who sells the experience, not just the product? 📧 [email protected] Creativeswithjen.com
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A lil update on my vid. @TrybeUGC is 🤯
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Jen || 40+ UGC creator retweeted
happy monday!!! to my performance creators... as we all start pumping out content this week, a little reminder that Meta’s evolving algorithm makes creative differentiation more important than ever. Stop recreating winning ads frame for frame. When something works, build on it with genuinely DIFFERENT angles + iterations. But don't get so caught up in replicating what's working that you forget to develop entirely NEW concepts. Don't just recreate what's working. Create what doesn't exist yet. That's the Q4 creative shift 🤭 #ugccreator #ugccommunity #ugctips
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Does anyone have a Hollyland Lark 2 that sounds like it echoes? I just bought a new one and can’t figure out if it’s defective or if there’s anything I can do to fix it. Please help! #ugc
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This ad just started running yesterday…and I’ve already earned the flat rate for an average ugc video. This will be my second winning ad for this brand on @TrybeUGC 😍 I’ve tried a few different formats, but realized I hadn’t done a BOF concept yet, so it’s definitely worth trying all different types to see what’s working. #ugc #ugccommunity #ugccreator
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Doing something new next week! I’m giving my first presentation and sharing what I’ve learned from my first couple of months on @TrybeUGC with @claireonvideo’s Pink Collar Club. Excited to share what’s been working for me, what I’ve learned so far, and hopefully help a few creators along the way. #ugc #ugccreator #ugccommunity
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One of the biggest takeaways from my meeting with one of my brand partners today was this… They don’t want every creator making the exact same content. Shocking, I know. 😂 One thing I’ve really appreciated about working with Trybe is that it’s given me the chance to build relationships with a few brands, get direct feedback, and keep improving with every project. Some of the trending BOF concepts in the Top 100 perform well, but after a while, every video starts to look the same. Brands aren’t looking for copies of the same winning ad. They’re looking for creators who can consistently come up with fresh ideas that fit their audience. #ugc #ugccreator #ugccommunity
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Here’s a recent UGC example I created for a travel brand. Instead of just listing features, I brought the audience into the actual experience of travelling with kids, the moments that make it stressful, and how this suitcase helps make the trip easier. Looking for a creator who can turn product features into relatable stories? [email protected] Creativeswithjen.com #ugc #ugccreator #ugccommunity
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Excited to meet with the CMO of a company I’ve been working with on @TrybeUGC to generate some more content ideas. I love companies that work 1:1 with creators to potentially have more winning ads - we both win 🎉 #ugc #ugccreator #ugccommunity
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Update on the lighting I upgraded to: Neewer CB100C light Neewer 26” NS26L lantern Neewer 10ft heavy duty light stand. Love it and got them all during Amazon’s sale. #ugc #ugccreator #ugccommunity
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This ad has been running for about a month now and is officially my highest-earning video at $5K+ USD (generating the brand $35k) and it’s still adding to that number daily. The concept for the ad came from my own experience and was made for one specific person who needed the solution. It’s simple, and it works. A lot of people will make a few videos on @TrybeUGC, they don’t see success and say it’s not for them. But imagine if I had made this exact video for a brand and they paid me the $250 flat rate? I would have delivered the content, collected the payment, and never seen the rest of the earnings. And no, I’m not making 300 videos a month hoping one works. I have another video that has earned almost as much as this one. I think there’s a lot of opportunity here, but you have to be willing to keep testing long enough to find what works. #ugc #ugccreator #ugccommunity
Here’s an ad I made that’s already made me $215 on @TrybeUGC in 4 days. I’ve seen people say this app is for beginners or it’s a waste of time, but it’s really not. You need to understand buyer psychology, creative strategy and know how to script an ad. A lot of people will give up after creating a few videos and seeing no returns. I’ve learned that my face or personality will not work for every brand, and that’s ok, I find brands where my content hits with their demographic. #ugc #ugcexample #ugccreator #ugccommunity
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I think I’ve been targeted by my own ad about 7x already… Does that mean it’s doing well? 😂
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Love waking up to feedback like this from a new client. I was a bit nervous delivering something very organic, but felt like it aligned with what they were looking for in the brief. #ugc #ugccreator #ugccommunity
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Mattress inbound to close out the week? YES PLEASE 🥹 So thankful, as we’ve needed one for a few years and my husband complains about his sore back all the time. #ugc #ugccreator #ugccommunity
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I am debating getting a Neewer light as this long dark season approaches. Any feedback? What model should I get? #ugc #ugccreator #ugccommunity
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