Designing impactful behaviour change interventions for marginalised populations.
New Delhi, India
Joined September 2018
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Centre for Social and Behaviour Change (CSBC) retweeted
Representatives from @NITIAayog, @TribalAffairsIn, @MSJEGOI, @UIDAI, and partners from across the country joined @BMGFIndia, and UNICEF India at the Systems Optimizing Choices and Habits (SOCH2026) National Conclave on institutionalizing behavioural insights in India.
From immunization and nutrition to child protection and digital identity, the conclave brought together practitioners and policymakers to understand what it takes to integrate behavioural insights into programmes in India.
The conclave also saw the announcement of India's Behavioural Insights Network, a step toward deeper collaboration across states and sectors -- because better systems start with understanding real behaviours, choices and habits #ForEveryChild.
@aiims_newdelhi @nipunmalhotra @NipmanF @csbcashoka @B_I_Team
Introducing the AI, Behaviour, and Impact Accelerator—bringing together behavioural science, AI, and public systems to help intelligent technologies better serve the people they are meant to serve.
#AI #BehaviouralScience #PublicImpact #Innovation #CSBC #AshokaUniversity
Join us at Behaviour Change Conclave 2026 as we explore the next frontier of behaviour change.
📅 30 June 2026
📍 India Habitat Centre, New Delhi
🎯 Theme: Behaviour in the Age of Human and Machine Intelligence
Expression of interest form: docs.google.com/forms/d/e/1F…
Centre for Social and Behaviour Change (CSBC) retweeted
Their collaboration and energy made the mixer a powerful reminder that learning doesn’t end in the classroom—it begins in community.
In his remarks, Professor Pavan Mamidi highlighted that lasting transformation starts with shared understanding—and that behavioural science offers the tools to foster both personal growth and systemic impact.
Professor Shagata Mukherjee echoed this, emphasising the importance of community in applying behavioural change at scale. (2/3) @csbcashoka
Centre for Social and Behaviour Change (CSBC) retweeted
Bringing Behavioural Science to Life—Together
On May 18, learners from our latest cohort came together at the India Habitat Centre to mark the culmination of their 8-week journey through the 'Design for Change' programme.
From understanding biases to designing real-world interventions, this cohort brought dedication, curiosity, and a deep commitment to learning. (1/3) @csbcashoka
Centre for Social and Behaviour Change (CSBC) retweeted
Congratulations to our learners. This is just the beginning!
Stay tuned—applications for the next cohort open soon. Visit: x.ashoka.edu.in/ | @csbcashoka
New Launch: A behaviourally-informed Coaching Kit to empower first-time women entrepreneurs!
Designed by @csbcashoka with @brlps_jeevika @BandhanKonnagar @PCI_India @appliedwonder
🎥 Video, 🃏 Game, 📘 Booklet
Watch now 👉 youtu.be/ORB132fmiBQ
#BehaviouralScience #SJY
Centre for Social and Behaviour Change (CSBC) retweeted
Pledging for kids! We saw the power of pledges in promoting child nutrition. Thank you Shri @dr_rajbhushan (Hon'ble MP, Muzaffarpur & Minister of Jal Shakti), Shrimati Dr. Kanchan Mala & Mithila Gyan Sagar for leading this commitment to health.
#SehatKiShapath @csbcashoka
On #BiharDiwas2025, 280+ mothers in Muzaffarpur took pledges for better child nutrition through the #MuzaffarpurHealthMission.
Thank you, @dr_rajbhushan, for your guidance & Dr Kanchan Mala for leading the pledge!
@AKR30008799 @MHariMenon @archnavyas @PramathSinha
स्वस्थ बच्चा, सुखी परिवार, समृद्ध भारत!
📅22 March 2025 📍 मुजफ्फरपुर
मां का समर्थन, शिशु की सुरक्षा! आज हमने एक साथ शपथ ली, ताकि हर नवजात शिशु को सुरक्षित पोषण मिले। पोषण मिले जब, भविष्य रोशन होंगे तब!
#MuzaffarpurHealthMission #स्वास्थ्य_शपथ #माता_और_शिशु @MHariMenon
Centre for Social and Behaviour Change (CSBC) retweeted
It was a pleasure hosting Padmini Sebastian, Director of Engagements & Partnerships, @UniMelb, at @AshokaUniv today!
Excited to strengthen the @UniMelb-Ashoka partnership under the Global Humanities Alliance! 🌏🤝
Read more - linkedin.com/posts/global-re…
#GlobalPartnerships
Centre for Social and Behaviour Change (CSBC) retweeted
@PramathSinha, Chairperson, Board of Trustees at @AshokaUniv explains how behavioural science influence change in personal & professional lives.
@x_ashoka's 'Design for Change' equips you to create meaningful impact. Join Today: x.ashoka.edu.in/behavioural-…
“When engaging with policymakers, we must speak their language—focusing not only on the science but also on its real-world impact on people.” - Aastha Bhakhri, Deputy Director, CSBC #brewesa
An imp lesson is that programs that require very intensive implementation, if not backed with a lot of resources, are likely to fail at scale; because there's so much that still needs to be done in terms of just augmenting govt and state capacity. - @UrvashiWattal #brewesa
“Many scale-ups fail because an intervention suited to one location may not work in another. Customizing for each context requires significant time and talent. AI can bridge this gap, making behavioral science more accessible and scalable.” - @nirat
#brewesa2024
Excerpts from BREW ESA Lecture by @SanjitDhami, University of Leicester:
"Experiments should be designed as far as possible to fail theory, not confirm theory. This, in my view, is the direction of steepest progress in behavioural economics."
#behaviouraleconomics #brewesa
"Social norms, emotions, and conditional reciprocity provide a powerful framework of analysis to explain a large range of economic and social phenomena."
#behaviouraleconomics #behaviourscience #brewesa
Live Excerpts from Day 2 the BREW ESA Conference's Welcome Address by @MamidiPavanH, Director Ashoka CSBC & Visiting Professor, LSE:
“If academics wish to engage with public policy, they have a responsibility to make science more humanised.”
#behaviourscience #brewesa
“Some of the most effective interventions are not novel; they are grounded in science that has been tried, tested, and validated long ago.”
#behaviourscience #brewesa
We're gearing up to welcome you for the second half of Day 2 at the @AshokaUniv BREW-ESA 2024 Conference! Looking forward to more discussions around applying behaviour science insights in the realm of policy and governance.
#behavioraleconomics #brewesa
