CTVMA 🌐 (@ctvma) header
CTVMA 🌐 (@ctvma) profile picture

CTVMA 🌐

@ctvma

Global platform ecosystem convener for systems intelligence, policy, research, industry forums and monitoring of the CTV Home Screen Observatory (HSO) 📺

 All regions
ctvma.org
Joined September 2011
  • Tweets2.2K
  • Following1.5K
  • Followers2.6K
79Media
Photo by CTVMA 🌐 (@ctvma)Photo by CTVMA 🌐 (@ctvma)Photo by CTVMA 🌐 (@ctvma)Photo by CTVMA 🌐 (@ctvma)Photo by CTVMA 🌐 (@ctvma)Photo by CTVMA 🌐 (@ctvma)Photo by CTVMA 🌐 (@ctvma)Photo by CTVMA 🌐 (@ctvma)Photo by CTVMA 🌐 (@ctvma)Photo by CTVMA 🌐 (@ctvma)
Based on UK connected TV market data, 5.6 million CTVs sold annually — is enough retail flow to support 2027 HSO retail inspections in the UK 🇬🇧
198
We’re excited to share with industry members the next round of open positions for 2027 Industry Advisors & Country Heads bit.ly/4j5bPUY ✈
Image from CTVMA 🌐 (@ctvma)
126
This year’s Upfront sales cycle layers CTV content, platforms, audience data, identity, measurement, advertising and outcomes on the platform
216
This week, we’re marking 15 years of CTVMA and the next stage of our Home Screen Observatory on global TV platform economy bit.ly/4h2RaOv
Image from CTVMA 🌐 (@ctvma)
1
180
Countdown to Ad Forum 26. This September, join us in conversation CTV, AI, identity, programmatic, platforms, commerce plus more ctvma.org
161
This week, we’re marking 15 years of CTVMA — and looking ahead to the next chapter of television. 📺
Image from CTVMA 🌐 (@ctvma)
1
434
Ad Forum 26 is where CTV connects. If you’re attending this September, join the CTVMA global community and stay connected ctvma.org #AF26
315
Countdown to Ad Forum 26. This September, join us in conversation CTV, AI, identity, programmatic, platforms, commerce plus more ctvma.org
208
Ad Forum 26 is where CTV connects. If you’re attending this September, join the CTVMA global community and stay connected ctvma.org #AF26
Image from CTVMA 🌐 (@ctvma)
175
HSO Home Screen Report 2026, viewers spend 10-16 minutes on average, exploring, evaluating and deciding before content selection choice 📺
521
HSO State of the Home Screen Report 2026 explores discovery, visibility, AI, governance and the emerging "Window" across CTV shorturl.at/WJ6Es
Image from CTVMA 🌐 (@ctvma)
326
The Netflix Effect is a significant evolution in the new streaming era, with platforms as distributors, economic, cultural and production infrastructure at global scale
1
601
New insight: interaction is emerging alongside viewing behaviour. Identity is increasingly formed via direct user action on the screen shorturl.at/p2S8H
Image from CTVMA 🌐 (@ctvma)
415
Evolving infrastructure dynamics in connected TV are increasingly visible at the OS and home screen layer. Our latest observatory examines the shift
514
The OS and home screen layer is moving into focus as a global coordination point across connected TV. Inside our latest March 26 observatory issue linkedin.com/pulse/home-scre…
Home Screen Infrastructure: Observatory Lens

Home Screen Infrastructure: Observatory Lens

The Connected TV Marketing Association Observatory is examining the evolving role of operating systems and home screen environments as structural coordination layers within the connected TV ecosyst...

linkedin.com
391
Global streaming subscribers rose more than 56M adding 9.4M subscribers in the QTR. By 2026, an estimated 5.68B people will own a CTV #CTV 💳
543
Upfront Season kicked off September with Amazon's showcase of CTV pause ads, shoppable formats and PV's First Impression Takeovers! #CTV
488
This year's Stream On Awards 2025 celebrates the best in CTV Advertising, AdTech and streaming originals find out more ctvma.org.au/awards 🏆
388
Tonight's StreamOn Awards winners will be announced Friday's livestream. A total of 13 CTV nominations were received. Good luck! #SOAW25 📺
343
Tonight's StreamOn Awards winners will be announced Friday's livestream. A total of 13 CTV nominations were received. Good luck! #SOAW25 📺
267
Load more