Things that can actually move the needle for your brand: - new products - new landing pages - new offers - new channels - new creatives (mainly new angles unlocking new audiences) Things that don’t - vibe coding apps that you can pay $100 a month for already - refining your “brand guide” - Updating your SOP’s - Changing your meta structure for the 100th time - email popups - AI apps - finding a new way to automate your shitty static ads with AI