your best work will come from the serendipity of the unabridged process itself. there’s no optimizing for it.
optimizing for an idealized end result removes the invisible hand that otherwise subtly informs the direction you take as the process branches on and reveals new ideas.
in graphic design there’s only two things you can do: add an effect to an image, or add an effect to text
i will say the cheapening of software creation via AI is a real double-edged sword, causing major harm to the people who make creative tools with genuine care and effort (& investment of time / money). we’re gonna end up with a bunch of free tools that are all half-baked rip offs
this isn’t a knock on free tools either, i recognize the irony in a tool maker seemingly pushing against free tools lol. i hope it doesn’t come across that way. i genuinely care about the world of creative tooling and would rather it not become pure anarchy.
i envision a world where moire patterns are not just destigmatized but loved for the beauty they are














