increasing deal flow for firms selling expensive products & services @ https://nitter.cf/t.co/adFd4ZyOPq
linkedin at cold email scale➡️
Joined February 2022
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please run these 3 linkedin plays if youre serious...
founder to founder:
- companies under 50 staff, the founder signs
- inmail with their first name as the subject
- one result from their industry, one question
- any reply refunds the credit, even a no
- (our best message ever was 19 words)
the voice note play:
- heads of department and team leads
- connection request with a one line note, no pitch
- 30 second voice note the day they accept
- close to 40% response rate for us
the assistant route:
- vp and above at 1,000+ person companies
- message their executive assistant instead
- 2 lines on a goal from the execs recent post
- relevant notes get forwarded upstairs, pre-vetted
pick the play by the title on the contract, then send it every weekday
after sending 4,000,000+ linkedin dms and generating $1M+ with outreach...
i'm giving away EVERY single resource we've ever built. nothing held back
here's every asset in the folder:
1) where to start: the outbound guide for linkedin. a guide just for dms. and your first campaign. one offer to a booked call in 8 steps
2) who to message: a library of 30 signals that show who to reach out to this week. and 7 claude agents that spot companies looking to buy
3) the claude toolkit: the full claude outbound system for linkedin.
4) what to send: our full linkedin dm system. plus a follow up library. 13 angles and a sequence from day 1 to day 21
5) from reply to booked call: the reply guide. all 12 replies you'll see and EXACTLY how to answer each
that's 14 resources. every system behind 1,000+ booked meetings. in one spot
ps. i've never put all of it in one folder until now. and it's yours FREE
comment "resource" and follow me so i can send it over to you
sales teams have NO IDEA what changed in linkedin outbound
heres what one person on our team runs in a day
the setup: claude code, a folder of agent files, sales navigator and eaglesend
before lunch:
- new client offer in, icp and 3 openers out
- signal agent pulls job changers and poll voters
- scraper grabs last weeks event attendees
- ai reads every website and cuts the bad fits
- open profiles go first, they cost no credit
- campaign goes live on eaglesend
after lunch:
- every reply tagged by intent, response drafted
- a human calls each yes inside 5 minutes
- "not this year" logged with the month to return
- "wrong person" turned into an intro
- tomorrows openers rewritten off todays replies
a person checked the work and took the calls. agents did the rest
we used to need 35 people for this
that changed to 6 of us, running more clients than we had back then
GTM legend carlos delatorre does his research before he pitches...
reads their filings, job posts and operating signals first.
he does this so he's able to pitch a solution to a problem his prospect already has.
in cold email, that starts with a list of companies that already have the problem,
so i broke that down along with every cold email tactic we use:
- the list
- the infrastructure
- the copy
- the send
- the replies
- the ai systems
full breakdown in the article below:
Dra retweeted
OPEN LINKEDIN AND GO TO ANY COMPANY YOU SELL TO
CLICK "PEOPLE" AND SCROLL TO "WHAT THEY DO". LINKEDIN COUNTS THEIR WHOLE TEAM BY JOB
"SALES 9. ENGINEERING 41." THATS THEIR SALES TEAM RIGHT NOW
NO SALES LINE AT ALL MEANS THE FOUNDER IS STILL DOING EVERY DEMO HIMSELF
NOW SCREENSHOT IT AND COME BACK IN 30 DAYS
SALES 9 IN SEPTEMBER. SALES 14 IN OCTOBER
THEY HIRED 5 REPS IN A MONTH
THATS 5 PEOPLE ON TARGET WITH EMPTY CALENDARS, AND SOMEONE HAS TO FILL THEM
NOW OPEN THEIR CAREERS PAGE. IF THE LINK GOES TO GREENHOUSE, TAKE THE NAME FROM THAT URL AND OPEN boards-api.greenhouse .io/v1/boards/NAME/jobs
YOU GET EVERY OPEN ROLE WITH THE DATE IT WAS LAST UPDATED, INCLUDING ANY THEY NEVER POSTED ON LINKEDIN
CTRL+F "ACCOUNT EXECUTIVE" AND "SDR"
- SALES TEAM UP 5+ IN A MONTH = NEW REPS WHO NEED MEETINGS
- 3+ SALES ROLES STILL OPEN = THE BUDGET IS SIGNED, THE PIPELINE ISNT
- NO SALES TEAM AND 40 ENGINEERS = MESSAGE THE FOUNDER DIRECTLY
NOW GO TO THEIR WEBSITE. RIGHT CLICK, VIEW PAGE SOURCE, CTRL+F snap.licdn .com
A HIT IS THE LINKEDIN INSIGHT TAG. THEYRE SET UP TO RUN LINKEDIN ADS
TYPE THEIR NAME INTO linkedin .com/ad-library AND YOU SEE THE ADS THEMSELVES. IF THEY TARGET EUROPE IT SHOWS THE DATES AND IMPRESSIONS TOO
NOW COMBINE ALL 4:
- THE PEOPLE TAB GIVES YOU THEIR SALES HEADCOUNT
- 30 DAYS LATER TELLS YOU HOW FAST THEYRE HIRING
- THE GREENHOUSE LINK SHOWS EVERY ROLE STILL OPEN
- snap.licdn .com TELLS YOU THEYRE SET UP FOR LINKEDIN ADS
THEIR TEAM SIZE, HIRING SPEED, OPEN BUDGET AND AD SETUP, FROM ONE TAB AND TWO URLS
THE COMPANY GETS NO ALERT AND THERE IS NO SETTING TO HIDE IT
EVERY FOUNDER READING THIS IS OPENING THEIR OWN PEOPLE TAB RIGHT NOW
NOW MESSAGE THEIR HEAD OF SALES. SUBJECT LINE IS THEIR FIRST NAME
"SAW YOUVE ADDED 5 REPS SINCE SEPTEMBER. WE GOT A RECRUITMENT FIRM 135 INTERESTED LEADS IN 25 DAYS OFF LINKEDIN, WANT ME TO SEND HOW?"
YOURE PITCHING MEETINGS TO A TEAM THAT HIRED 5 PEOPLE WHO NEED THEM BY MONDAY
(WE BUILT EAGLESEND TO SEND THESE ON LINKEDIN AT VOLUME → LINK IN BIO)
[ 30 MORE SIGNALS LIKE THESE, 13 FOLLOW-UPS AND WHAT TO SAY TO 12 TYPES OF REPLY ARE IN OUR FREE PLAYBOOK ]
COMMENT "SIGNALS", RT THIS POST AND ILL SEND IT (MUST BE FOLLOWING)
OPEN LINKEDIN AND GO TO ANY COMPANY YOU SELL TO
CLICK "PEOPLE" AND SCROLL TO "WHAT THEY DO". LINKEDIN COUNTS THEIR WHOLE TEAM BY JOB
"SALES 9. ENGINEERING 41." THATS THEIR SALES TEAM RIGHT NOW
NO SALES LINE AT ALL MEANS THE FOUNDER IS STILL DOING EVERY DEMO HIMSELF
NOW SCREENSHOT IT AND COME BACK IN 30 DAYS
SALES 9 IN SEPTEMBER. SALES 14 IN OCTOBER
THEY HIRED 5 REPS IN A MONTH
THATS 5 PEOPLE ON TARGET WITH EMPTY CALENDARS, AND SOMEONE HAS TO FILL THEM
NOW OPEN THEIR CAREERS PAGE. IF THE LINK GOES TO GREENHOUSE, TAKE THE NAME FROM THAT URL AND OPEN boards-api.greenhouse .io/v1/boards/NAME/jobs
YOU GET EVERY OPEN ROLE WITH THE DATE IT WAS LAST UPDATED, INCLUDING ANY THEY NEVER POSTED ON LINKEDIN
CTRL+F "ACCOUNT EXECUTIVE" AND "SDR"
- SALES TEAM UP 5+ IN A MONTH = NEW REPS WHO NEED MEETINGS
- 3+ SALES ROLES STILL OPEN = THE BUDGET IS SIGNED, THE PIPELINE ISNT
- NO SALES TEAM AND 40 ENGINEERS = MESSAGE THE FOUNDER DIRECTLY
NOW GO TO THEIR WEBSITE. RIGHT CLICK, VIEW PAGE SOURCE, CTRL+F snap.licdn .com
A HIT IS THE LINKEDIN INSIGHT TAG. THEYRE SET UP TO RUN LINKEDIN ADS
TYPE THEIR NAME INTO linkedin .com/ad-library AND YOU SEE THE ADS THEMSELVES. IF THEY TARGET EUROPE IT SHOWS THE DATES AND IMPRESSIONS TOO
NOW COMBINE ALL 4:
- THE PEOPLE TAB GIVES YOU THEIR SALES HEADCOUNT
- 30 DAYS LATER TELLS YOU HOW FAST THEYRE HIRING
- THE GREENHOUSE LINK SHOWS EVERY ROLE STILL OPEN
- snap.licdn .com TELLS YOU THEYRE SET UP FOR LINKEDIN ADS
THEIR TEAM SIZE, HIRING SPEED, OPEN BUDGET AND AD SETUP, FROM ONE TAB AND TWO URLS
THE COMPANY GETS NO ALERT AND THERE IS NO SETTING TO HIDE IT
EVERY FOUNDER READING THIS IS OPENING THEIR OWN PEOPLE TAB RIGHT NOW
NOW MESSAGE THEIR HEAD OF SALES. SUBJECT LINE IS THEIR FIRST NAME
"SAW YOUVE ADDED 5 REPS SINCE SEPTEMBER. WE GOT A RECRUITMENT FIRM 135 INTERESTED LEADS IN 25 DAYS OFF LINKEDIN, WANT ME TO SEND HOW?"
YOURE PITCHING MEETINGS TO A TEAM THAT HIRED 5 PEOPLE WHO NEED THEM BY MONDAY
(WE BUILT EAGLESEND TO SEND THESE ON LINKEDIN AT VOLUME → LINK IN BIO)
[ 30 MORE SIGNALS LIKE THESE, 13 FOLLOW-UPS AND WHAT TO SAY TO 12 TYPES OF REPLY ARE IN OUR FREE PLAYBOOK ]
COMMENT "SIGNALS", RT THIS POST AND ILL SEND IT (MUST BE FOLLOWING)
Dra retweeted
learn linkedin outbound and youll NEVER run out of clients
id go in this order
STAGE 1: THE OFFER
- learn: deal size math, one numbered result, your buyers own words for the problem, a disqualifier list
- build: one sentence naming who you help and the result you got them. use proof from the buyers own industry
- why: the offer kills more campaigns than the copy or the list ever will
STAGE 2: ACCOUNT MAPPING
- learn: account-first search, the people tabs "what they do" breakdown, headcount growth, geo splits past the 2,500 cap
- build: a map of every company in one niche, with each companys sales headcount next to it
- why: a company with 40 engineers and no sales line is a founder still doing every demo himself
STAGE 3: SIGNALS
- learn: job changes, promotions, hiring for the role you replace, headcount growth, saved search alerts
- build: saved searches with alerts switched on, so new job changers land in your list every week without you looking
- why: people who changed jobs in the last 90 days reply about 3x more for us than a plain title list
STAGE 4: WARM LISTS
- learn: competitor post engagers, poll voters, event attendees, company page visitors, 1st-degree connections youve never messaged
- build: one list of people who touched your problem this month, kept apart from your cold list
- why: sales nav advanced added a filter in april for people who viewed your company page in the last 90 days
STAGE 5: SENDER PROFILES
- learn: 3-4 week warming, ID verification, one login location, acceptance rate benchmarks
- build: warm a profile that looks like a normal person in your buyers industry. keep 30%+ acceptance every week
- why: a yelp exec replied to a message we sent from a retired mans account. hed never used yelp in his life
STAGE 6: INMAIL ECONOMICS
- learn: 50 credits a month on core, the 90-day refund rule, open profiles, credit tracking
- build: a routing rule that sends open profiles a free inmail first and spends credits only on everyone else
- why: any inmail that gets a reply inside 90 days hands the credit back. at a 20% reply rate, 1 in 5 credits returns
STAGE 7: THE MESSAGE
- learn: first-name subject lines, the 2-line structure, line variants, small asks
- build: one opener under 20 words, written 5 ways with the same meaning, so no two sends match
- why: first-name subjects have taken our inmails past 50% replies. our best cold message ever was 19 words
STAGE 8: VOICE NOTES
- learn: the connection-then-voice-note flow, 30-second scripts, no-pitch openers
- build: a voice note that says their name, one thing about their company, and stops
- why: our voice note sequences pull close to 40%. almost everything else in their inbox is text
STAGE 9: THE ASSISTANT ROUTE
- learn: executive assistants, chiefs of staff, goal-based notes, forwarding etiquette
- build: a 2-line note to an execs assistant about a goal the exec posted, asking if its worth passing on
- why: the assistant filters the execs inbox for a living, so a note they forward arrives pre-vetted
STAGE 10: FOLLOW-UPS
- learn: new-reason follow-ups, the timing question, second contacts at the same account
- build: day 3 sends a second result and day 7 asks if this is for this quarter or next year. day 10 goes to their boss
- why: "next year" is an answer with a date in it. log the month and message them then
STAGE 11: REPLY HANDLING
- learn: intent tags, the wrong-person intro, the not-now log, specific time offers
- build: a reply sheet that tags every response by intent, with the next step written beside it
- why: when someone says "im not the right person", ask who is. then message that name saying who sent you
STAGE 12: SCALING
- learn: reply-rate sending limits, staggered accounts, segments per account, agents for repeat work
- build: a second account on a second segment, with its first 150 messages going to your warmest names
- why: linkedin now sets each accounts limit from its reply rate. we went from 35 people to 6 once agents took the repeat work
bookmark it. repost it for the friend still opening dms with "quick question"
your inmail credits are telling you whats broken...
we have booked 1,000+ qualified meetings and made $1M+ for us and our clients
and one of the first numbers we check on a stuck campaign is the credit balance
every inmail that gets a reply inside 90 days hands its credit back, even if the reply is no
so the balance moves before your calendar does
heres how to read it:
1. credits draining fast
nobody is answering at all, not even to say no
these people were never buyers
- message open profiles first, they cost zero credits
- add anyone who changed jobs in the last 90 days
- pull the people commenting on your competitors posts
2. credits coming back, but every reply is "no thanks"
they read it and passed, so the result you led with doesnt match them
"helping companies get more clients"
→ "we got a recruitment firm 135 interested leads in 25 days"
send that line to recruitment firms only
3. sending room shrinking week to week
linkedin now ties your sending limit to your reply rate
the first 150 inmails an account sends decide the next 5,000
spend them on your warmest names and nobody else
4. credits back, people interested, no calls
the leak here is speed
- answer inside 5 minutes (45% book vs 3% next day)
- offer "tuesday at 11am?" over a calendar link
at a 20% reply rate, 1 in every 5 credits comes straight back
check the balance every friday
learn linkedin outbound and youll NEVER run out of clients
id go in this order
STAGE 1: THE OFFER
- learn: deal size math, one numbered result, your buyers own words for the problem, a disqualifier list
- build: one sentence naming who you help and the result you got them. use proof from the buyers own industry
- why: the offer kills more campaigns than the copy or the list ever will
STAGE 2: ACCOUNT MAPPING
- learn: account-first search, the people tabs "what they do" breakdown, headcount growth, geo splits past the 2,500 cap
- build: a map of every company in one niche, with each companys sales headcount next to it
- why: a company with 40 engineers and no sales line is a founder still doing every demo himself
STAGE 3: SIGNALS
- learn: job changes, promotions, hiring for the role you replace, headcount growth, saved search alerts
- build: saved searches with alerts switched on, so new job changers land in your list every week without you looking
- why: people who changed jobs in the last 90 days reply about 3x more for us than a plain title list
STAGE 4: WARM LISTS
- learn: competitor post engagers, poll voters, event attendees, company page visitors, 1st-degree connections youve never messaged
- build: one list of people who touched your problem this month, kept apart from your cold list
- why: sales nav advanced added a filter in april for people who viewed your company page in the last 90 days
STAGE 5: SENDER PROFILES
- learn: 3-4 week warming, ID verification, one login location, acceptance rate benchmarks
- build: warm a profile that looks like a normal person in your buyers industry. keep 30%+ acceptance every week
- why: a yelp exec replied to a message we sent from a retired mans account. hed never used yelp in his life
STAGE 6: INMAIL ECONOMICS
- learn: 50 credits a month on core, the 90-day refund rule, open profiles, credit tracking
- build: a routing rule that sends open profiles a free inmail first and spends credits only on everyone else
- why: any inmail that gets a reply inside 90 days hands the credit back. at a 20% reply rate, 1 in 5 credits returns
STAGE 7: THE MESSAGE
- learn: first-name subject lines, the 2-line structure, line variants, small asks
- build: one opener under 20 words, written 5 ways with the same meaning, so no two sends match
- why: first-name subjects have taken our inmails past 50% replies. our best cold message ever was 19 words
STAGE 8: VOICE NOTES
- learn: the connection-then-voice-note flow, 30-second scripts, no-pitch openers
- build: a voice note that says their name, one thing about their company, and stops
- why: our voice note sequences pull close to 40%. almost everything else in their inbox is text
STAGE 9: THE ASSISTANT ROUTE
- learn: executive assistants, chiefs of staff, goal-based notes, forwarding etiquette
- build: a 2-line note to an execs assistant about a goal the exec posted, asking if its worth passing on
- why: the assistant filters the execs inbox for a living, so a note they forward arrives pre-vetted
STAGE 10: FOLLOW-UPS
- learn: new-reason follow-ups, the timing question, second contacts at the same account
- build: day 3 sends a second result and day 7 asks if this is for this quarter or next year. day 10 goes to their boss
- why: "next year" is an answer with a date in it. log the month and message them then
STAGE 11: REPLY HANDLING
- learn: intent tags, the wrong-person intro, the not-now log, specific time offers
- build: a reply sheet that tags every response by intent, with the next step written beside it
- why: when someone says "im not the right person", ask who is. then message that name saying who sent you
STAGE 12: SCALING
- learn: reply-rate sending limits, staggered accounts, segments per account, agents for repeat work
- build: a second account on a second segment, with its first 150 messages going to your warmest names
- why: linkedin now sets each accounts limit from its reply rate. we went from 35 people to 6 once agents took the repeat work
bookmark it. repost it for the friend still opening dms with "quick question"
if you want to run all 12 stages without a connection cap, we built eaglesend for it
its what we have used to send 4M linkedin dms + generate over $1M across us and our clients:
eaglesend.ai/
📂 LinkedIn Outbound
┃
┣ 📂 Offer
┃ ┣ 📂 Five Figure Deals
┃ ┣ 📂 Closed Warm Before
┃ ┣ 📂 One Client Result
┃ ┣ 📂 Short Pitch
┃ ┗ 📂 Disqualifiers
┃
┣ 📂 ICP
┃ ┣ 📂 Industry
┃ ┣ 📂 Headcount
┃ ┣ 📂 Location
┃ ┣ 📂 Decision Maker
┃ ┗ 📂 TAM Size
┃
┣ 📂 Profiles
┃ ┣ 📂 Real Photo
┃ ┣ 📂 Boring Job History
┃ ┣ 📂 Same Industry
┃ ┣ 📂 ID Verified
┃ ┗ 📂 Open Profile On
┃
┣ 📂 Warming
┃ ┣ 📂 3-4 Week Ramp
┃ ┣ 📂 Week 1 Activity
┃ ┣ 📂 Same Login Location
┃ ┣ 📂 Quieter Weekends
┃ ┗ 📂 Spare Account
┃
┣ 📂 Sales Navigator
┃ ┣ 📂 Account Search First
┃ ┣ 📂 Title Variations
┃ ┣ 📂 City Splits
┃ ┣ 📂 Saved Searches
┃ ┗ 📂 Lead Alerts
┃
┣ 📂 Signals
┃ ┣ 📂 Changed Jobs
┃ ┣ 📂 Recently Promoted
┃ ┣ 📂 Posted Recently
┃ ┣ 📂 Hiring The Role
┃ ┗ 📂 New Funding
┃
┣ 📂 Warm Lists
┃ ┣ 📂 Competitor Engagers
┃ ┣ 📂 Problem Commenters
┃ ┣ 📂 Poll Voters
┃ ┣ 📂 Event Attendees
┃ ┣ 📂 Group Members
┃ ┗ 📂 People Also Viewed
┃
┣ 📂 Ways In
┃ ┣ 📂 Open Profiles
┃ ┣ 📂 InMail
┃ ┣ 📂 Connection Requests
┃ ┣ 📂 Voice Notes
┃ ┣ 📂 Event Messages
┃ ┗ 📂 Executive Assistants
┃
┣ 📂 Message
┃ ┣ 📂 First Name Subject
┃ ┣ 📂 Industry Result
┃ ┣ 📂 One Question
┃ ┣ 📂 Under 20 Words
┃ ┗ 📂 No Links
┃
┣ 📂 Follow-ups
┃ ┣ 📂 Second Result
┃ ┣ 📂 Timing Question
┃ ┣ 📂 Second Contact
┃ ┣ 📂 Not Now Log
┃ ┗ 📂 Wrong Person Intro
┃
┣ 📂 Account Safety
┃ ┣ 📂 Varied Gaps
┃ ┣ 📂 Line Variations
┃ ┣ 📂 Screened Lists
┃ ┣ 📂 Warm Names First
┃ ┗ 📂 Reply Rate Limits
┃
┣ 📂 Replies
┃ ┣ 📂 5 Minute Response
┃ ┣ 📂 One Owner
┃ ┣ 📂 Intent Tags
┃ ┣ 📂 Call Interested Leads
┃ ┗ 📂 Offer A Time
┃
┣ 📂 Meetings
┃ ┣ 📂 Same Week Slots
┃ ┣ 📂 Real Invite Title
┃ ┣ 📂 Morning Reminder
┃ ┣ 📂 No Show Call
┃ ┗ 📂 Call Brief
┃
┣ 📂 Metrics
┃ ┣ 📂 Acceptance Rate
┃ ┣ 📂 Reply Rate
┃ ┣ 📂 Interested Rate
┃ ┣ 📂 Show Rate
┃ ┗ 📂 Cost Per Meeting
┃
┗ 📂 Scaling
┣ 📂 More Accounts
┣ 📂 New Segments
┣ 📂 Second Vertical
┣ 📂 AI Agents
┗ 📂 EagleSend
in 5 weeks your competitors stop selling
december hits and every sales team you compete with is going to:
- book the christmas party
- turn on the out of office
- tell every warm lead "lets pick this up in january"
- come back on the 5th with nothing booked
youre going to spend that month filling your january calendar
and youre going to start this week, before december even arrives
WHY DECEMBER
buyers dont stop reading linkedin over christmas
theyre scrolling on their phones at the airport and on the sofa at the in-laws
and the inbox theyre scrolling has your competitors missing from it
december is also when founders plan next year, so every "after the holidays" you hear gives you a january date to come back on
WHY THIS WEEK
a fresh linkedin profile needs 3 to 4 weeks of warming before it can send properly
start tonight and its ready on december 1
leave it until december and it wont send properly until january, along with your competitors
THE DECEMBER OPENER
founders post their year in review all over linkedin in december
they tell you what they hit this year and what theyre chasing in 2027
"saw your year in review, congrats on {win}. you said {goal} is the focus for 2027, want to see how we got a {industry} firm {result}?"
open on whichever part of the post sits closest to what you sell
THE RHYTHM
december 1 to 19: send every weekday
christmas week: stop. a profile sending dms on christmas morning looks like a bot
january 2: message everyone who said "after the holidays", and log the date they gave you
on january 5th their out of office switches off and they start writing first messages
your first week is already full of calls
salesforce paid $5.66 billion for 2,770 customers
you can message every one of them for $89.99 a month
on october 20 salesforce agreed to buy braze
braze is the tool canva, instacart and venmo send their marketing emails through
the deal doesnt close until 2027, and neither company has said what pricing looks like for those customers after
so while the $8k/month agencies post their hot takes on what the deal means, youre going to sell to the customers
heres exactly how id run it:
FIRST, LOOK AT WHAT CHANGED
a month ago, a head of lifecycle at a braze customer had zero reason to take your call
now they have an open question about their biggest tool, and no answer from either company
if you sell anything to a marketing team, that question is your way in:
- email and retention agencies
- crm and martech consultants
- data and analytics tools
- anyone who has run a platform migration before
1. FIND THE COMPANIES
start with the logos on the braze website. every one of them is a confirmed customer
then open linkedin jobs and search "braze"
any company asking for "braze experience" in a job post is running it right now
save every name to one list
2. FIND THE PERSON
open sales navigator and filter for those companies
titles: head of lifecycle, crm manager, director of retention, vp marketing
then add "braze" as a keyword. marketers list the tools they use on their profile, so the search hands you the person who logs into it every day
3. SEND THE MESSAGE
subject line is their first name
"saw salesforce is buying braze. if your pricing moves once it closes, want to see what we did for {similar brand}?"
keep it to those two lines. the deck can wait until they reply
4. LET THE REPLIES BUILD YOUR PIPELINE
"were locked in until 2028" gives you a date. log it and message them that month
"talk to our head of data" hands you the next person, plus a name to mention
"were already looking" means you call inside 5 minutes
every reply tells you when their contract renews. put that date in a sheet next to their name
5. RUN IT ON THE NEXT DEAL
this happens every week
stripe agreed to buy openrouter in august. lseg agreed to buy octus on october 22
every acquisition leaves a customer base asking what happens next
set a google alert for "agrees to acquire" and build a new list off each one
START BEFORE IT CLOSES
right now the deal is a headline and those customers are still deciding how they feel about it
the day salesforce sends the pricing email, every agency in the space will flood their inbox
you want to be the person they already replied to in october
hormozi says most people aren't ready to buy the first time they hear from you...
so your first offer should fully solve 1 small problem for them, free or close to it.
we swapped an ai agency's discovery call for a free automation built for each prospect,
and it booked 14 calls in 9 days.
the first offer decides a lot of what happens in linkedin outbound,
so i broke down our full strategy for q4 2026:
- what changed in 2026
- the offer
- the list
- the accounts
- the message
- the machine
- q4 plays by industry
- the q4 calendar
full breakdown in the article:
people who spent years learning how to get clients on linkedin after finding out the entire game has changed in Q4 2026: