Drew Levin

We spent $50,000 on this video. Announcing @sideshift_app — you’ll never have to worry about capturing mindshare again.

400 brands sign up for SideShift per day

Creators on SideShift have earned over 10M dollars in the last 30 days

RT @sideshift_app: LAUNCH ALERT: NEVER PAY FOR A BOTTED VIEW AGAIN. Bot Detection is now live in SideShift v3. Flagged posts get removed,…

Brands ask for exclusivity with a creator before they've run a single video with them Pay them well, book them again, and you won't need a contract to keep them

Was just thinking about some SideShift lore I was building code for for 8 months while the guys had nothing finished to sell Every developer knows this one. You ship something every day and the number at the end of the month is still zero In December I sat everyone down and said I'm leaving if we don't start selling this thing We started selling it that week A few years later we've paid out $100M to creators Every technical founder should have to say that sentence out loud once It works

There are 1M+ creators on our platform Most of them would never have gotten a brand deal the old way Most of them would have remained broke hot college students Because the old way asked how many followers you had before it asked anything else We score videos and not accounts So the first thing a new creator can do is post, and the first video pays at the same rate as the thousandth Nobody had to build an audience before they could start earning That's why there's a million of them

The FTC rule bans testimonials from people who don't exist, AI-generated ones included TikTok rejects realistic AI in a paid ad when it isn't labeled So an avatar cannot pose as a customer who tried your product Every creator on SideShift is a real person who held the thing they're talking about

Budget is locked before the first video posts Creators know the money exists. Brands can't reallocate it halfway through when someone upstairs changes their mind Nobody has to chase anyone, because the number was decided before anyone filmed anything Weird how much drama that removes from a deal

Does anyone have connections at amazon ads, will pay

We interviewed for an accelerator in London in April 2024 with $0 in revenue Walked out thinking we crushed it. We did not But I remember that day very well because it taught us a lot of things I think SideShift wouldnt be what it is today without the empty months we had at the start

We give creators a free course on how to make videos that perform, plus a badge when they pass People ask why we'd train our own supply for free Because a creator who knows how to film a video that gets views makes the brand money, makes themselves money, and comes back next campaign This is some stuff that NO OTHER marketplace does properly

If you're starting to build something great It's always better to buy solutions than build it yourself A lot of tech guys are obsessed with vibecoding their own solutions You are wasting your time (which is even more valuable then your money) just to not spend $20/mo It's an excuse to not do work

If a creator agency can't send you the platform export in under an hour, the report they sent you was written and not pulled The export takes about 2 clicks. It's the raw number from TikTok or Instagram with nothing between you and it A report is what someone makes when they'd rather you didn't see the export Ask for both. Compare them. You'll only need to do it once

"We work with micro influencers" means you couldn't afford the big ones and haven't figured out how to measure the small ones

Every founder says "we almost died" in year one We didn't almost die. We made $0 for almost a year because nobody had told the market we existed yet Most important thing about building great code is selling it

If 300 dollars is a lot for you please do not join our platform

Once organic gets real attribution, creator rates split violently Audiences that provably convert get expensive fast Anyone selling reach with nothing underneath it heads toward zero We've been building the measurement side for 2 years because this was always coming

Very important for brands to pay on the video and not the account There are exceptions But a creator with a few hundred followers earns the exact same rate per view as someone with a few million This is not communism It's strategic campaigns

If I were to put it into words building V3 seemed like replacing the engine while 1,000+ brands were still driving the car