
ALT Instagram wants what YouTube has — and it's willing to pay up to get it. In an effort to persuade content creators to post long-form video on Instagram, the company is paying a select number of creators hefty sums, according to people familiar with the deals. Not every deal is equal. The Meta-owned platform has offered select creators $50,000 to post long-form video to its new "Features" product, while others have been offered six-figure deals, some of which have reached $500,000, Business Insider exclusively learned. "We've been public about the fact that we are funding Features content directly with some creators right now to support them," a Meta spokesperson told Business Insider. "The details of those deals are confidential, but we're excited to see the content going live."







































