Find your Zone of Genius
Joined July 2023
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At 29, Carroll Shelby went bankrupt when all of the chickens on his farm died
So he tried racing instead
He went on to win Le Mans and beat Ferrari
Farming wasn't his thing
Racing was
One failure doesn't make you a failure
How to become top 1% creative strategist:
1. Get @ecomuniversity
2. Try to close a client as junior CS for % of ad spent, making your own ads and look for a brand that can provide you all the other courses you need for your growth.
3. A lot of brands will say yes to this and share you access to courses like evolve, zakaria or genesis. From this, you'll learn more about CS and copywriting.
4. The order i suggest to watch these courses is ecomtalent > read breakthrough advertising > evolve > zakaria > genesis + any other copywriting books from karlo's or spencer suggestions, like Ogilvy on Advertising.
5. From this you would know enough ball to later get more results as CS, get some money, and decide if you want to keep being a CS, brand owner or just an operator.
This is the process i followed, and the one i recommend for most beginners
We just released 140 new modules inside the Ad Creative community
┣ 📂 Introduction
┃ ┣ 📂 Welcome to Ecom University
┃ ┣ 📂 Why Marketing + Ecom = Money Printer
┃ ┣ 📂 The Skill Stacking Effect
┃ ┣ 📂 How This Program Works
┃ ┣ 📂 How To Learn Like A Billionaire
┃ ┣ 📂 How To Lock In
┃ ┣ 📂 Why You're Not Behind
┃ ┗ 📂 You Need Resistance To Grow
┃
┣ 📂 Marketing Fundamentals
┃ ┣ 📂 How Marketing Works
┃ ┣ 📂 Direct Response Advertising Explained
┃ ┣ 📂 How Ads Are Made, Full Process
┃ ┣ 📂 How To Stay Ahead Of AI
┃ ┣ 📂 Why Are People On Social Media?
┃ ┣ 📂 Why Do People Buy Things?
┃ ┣ 📂 How To Make People Say "This Is Literally Me"
┃ ┣ 📂 You're Not Selling Products
┃ ┣ 📂 The Advertising Dictionary
┃ ┣ 📂 Building Your Marketing Muscle
┃ ┗ 📂 Time To Lock In
┃
┣ 📂 Video Ads
┃ ┣ 📂 Start to Greatness
┃ ┣ 📂 What an Ads Editor Actually Does
┃ ┣ 📂 What an Ad Really Is
┃ ┣ 📂 Types of Ads
┃ ┣ 📂 What Makes an Ad Work
┃ ┣ 📂 The Art of 'Show, Don't Tell'
┃ ┣ 📂 Avatar-based Editing
┃ ┣ 📂 Understanding The Hook Slap
┃ ┣ 📂 The Hook Teardown
┃ ┣ 📂 The Slippery Slope
┃ ┣ 📂 Your Editing Software
┃ ┣ 📂 Load Your Kit
┃ ┣ 📂 CapCut Starter Course
┃ ┣ 📂 Premiere Pro Starter Course
┃ ┣ 📂 Asset Management
┃ ┣ 📂 What a Brief Is & How to Work With It
┃ ┣ 📂 Your First Boss Battle
┃ ┣ 📂 A-Roll - Your First Boss Battle
┃ ┣ 📂 Music - Your First Boss Battle
┃ ┣ 📂 B-Roll - Your First Boss Battle
┃ ┣ 📂 Effects & Transitions - Your First Boss Battle
┃ ┣ 📂 Captions & Text - Your First Boss Battle
┃ ┣ 📂 SFX - Your First Boss Battle
┃ ┣ 📂 How to Submit an Action Item
┃ ┣ 📂 [ACTION ITEM] Congrats! Here's another one
┃ ┣ 📂 How to Improve Fast: Your Daily Editing Routine
┃ ┣ 📂 Editing Breakdown - UGC
┃ ┣ 📂 Editing Breakdown - Text on Screen Ad
┃ ┣ 📂 Editing Breakdown - AI VO Ad
┃ ┣ 📂 Editing Breakdown - VSL Ad
┃ ┣ 📂 Understanding Leverage Moves
┃ ┣ 📂 The Emotion Map
┃ ┣ 📂 ElevenLabs: Masterclass V1
┃ ┣ 📂 ElevenLabs: Walkthrough
┃ ┣ 📂 Music Leverage
┃ ┣ 📂 The Focal Point
┃ ┣ 📂 World Building
┃ ┣ 📂 Cinematography Basics
┃ ┣ 📂 Effects & Transitions
┃ ┣ 📂 Sound Design That Feels Real
┃ ┣ 📂 The Editor's Teardown
┃ ┗ 📂 Reading Scripts Like the Top 1%
┃
┣ 📂 Static Ads
┃ ┣ 📂 You should be a designer
┃ ┣ 📂 What are static ads?
┃ ┣ 📂 The Tools
┃ ┣ 📂 Figma - The Base
┃ ┣ 📂 Figma - Ad Design
┃ ┣ 📂 Figma - Ad Design 2
┃ ┣ 📂 Photoshop - Essentials
┃ ┣ 📂 Action item - The Backbone
┃ ┣ 📂 Design Execution
┃ ┣ 📂 The anatomy of a static ad
┃ ┣ 📂 Design Fundamentals: Demo
┃ ┣ 📂 Action Item - Imitation
┃ ┣ 📂 How Static Ads Work?
┃ ┣ 📂 Meta Andromeda
┃ ┣ 📂 The Scroll & The Single Frame
┃ ┣ 📂 Study the Greats
┃ ┣ 📂 Copywriting for Statics
┃ ┣ 📂 Visual Inspiration
┃ ┣ 📂 Interpretation
┃ ┣ 📂 How to break the pattern
┃ ┣ 📂 Brand Interpretation
┃ ┣ 📂 Action Item - Brand Deck
┃ ┣ 📂 Action Item - Static Ad Brief
┃ ┣ 📂 AI in Design
┃ ┣ 📂 AI isn't replacing designers
┃ ┗ 📂 The Core Principle
┃
┣ 📂 AI Ads + Content
┃ ┣ 📂 AI, the biggest opportunity today
┃ ┣ 📂 Limitless Creativity
┃ ┣ 📂 ACTION ITEM: Study winning AI Ads
┃ ┣ 📂 Prompting 101: Prompt like a Million $ Operator
┃ ┣ 📂 What Actually Makes AI Ads generate $$$
┃ ┣ 📂 The Science Behind AI Animation Ads:
┃ ┣ 📂 The Anatomy of a Winning Ad: $500k in Spend
┃ ┣ 📂 Formats & Avatars
┃ ┣ 📂 How to Develop Winning Ideas
┃ ┣ 📂 ACTION ITEM: Choose Your Visual Style
┃ ┣ 📂 Enough Theory, Let's Get Shit Done
┃ ┣ 📂 Systems & Workflows: Basics
┃ ┣ 📂 TrenchOS: Your Private AI Ads Platform
┃ ┣ 📂 Our Private $$$ AI UGC Workflow
┃ ┣ 📂 Our Private $$$ AI Animation Workflow
┃ ┣ 📂 Our Private $$$ AI B-Roll Workflow
┃ ┣ 📂 ACTION ITEM: Stop
┃ ┣ 📂 Mental Model to Reverse-Engineer Any AI Ad
┃ ┣ 📂 ACTION ITEM: Reverse engineering
┃ ┣ 📂 Advanced Technique: Transitions
┃ ┣ 📂 Mastering Creative Judgment in AI Ads
┃ ┗ 📂 The Start
┃
┣ 📂 Creative Strategy
┃ ┣ 📂 Welcome To Creative Strategy
┃ ┣ 📂 What Is Creative Strategy?
┃ ┣ 📂 How To Be Creative?
┃ ┣ 📂 How To Strategize?
┃ ┣ 📂 Market Awareness
┃ ┣ 📂 Market Sophistication
┃ ┣ 📂 How I Made A Winning Ad From Scratch
┃ ┣ 📂 Winning Ad Breakdown: Episode 1
┃ ┣ 📂 Winning Ad Breakdown: Episode 2
┃ ┣ 📂 Winning Ad Breakdown: Episode 3
┃ ┣ 📂 Winning Ad Breakdown: Episode 4
┃ ┣ 📂 Winning Ad Breakdown: Episode 5
┃ ┣ 📂 Winning Ad Breakdown: Episode 6
┃ ┣ 📂 How We Use AI For Creative Strategy
┃ ┣ 📂 Your Creative Strategy Workspace
┃ ┣ 📂 CS Workspace Onboarding Walkthrough
┃ ┣ 📂 Making Your First Ad
┃ ┗ 📂 Making The Workspace Your Own
┃
┣ 📂 Ad Bounty
┃ ┗ 📂 How To Win On The Ad Bounty Program
┃
┗ 📂 How To Land Clients
┣ 📂 Intro
┣ 📂 Communication
┣ 📂 Experience Over Money
┣ 📂 Portfolio
┣ 📂 How To Win On The Job Board
┣ 📂 Build Your Name In Public
┣ 📂 After You Apply
┣ 📂 The Call
┣ 📂 What To Charge
┣ 📂 How To Vet Clients
┣ 📂 Become Unfireable
┣ 📂 Raise Your Prices
┗ 📂 What Now?
This is like the 50th creative strategist job post I've seen on X in the past 3 days.
The demand is insane.
And no one talks about how simple it is to transition from video editor > creative strategist
You're sitting there editing reels for $30 a video while brands are begging for people who understand how to make winning ads.
As an editor you can make easily $10k/month once you learn how brands operate from the inside and how to build winning ads, not just pretty ones.
And when you eventually want to start your own ecom brand, you've got capital saved, the skills to make your own ads, and you already know what makes people buy.
You'll have an insane headstart over any other beginner in ecom.
This is basically a no-brainer lol
🚨ATTN: Hiring Creative Strategists🚨
We’re looking for hungry, dedicated DR strategists able to commit full time.
You'll be paid a healthy base + % of spend.
You won’t be competing with any agencies. All spend is internal.
You’ll have the rare opportunity to be personally trained by our CMO who’s driven results for the biggest brands in the space.
Experience is a bonus but we care mostly about mindset. You must:
→ Be hungry to learn
→ Be coachable
→ Care about the small details (no cutting corners)
→ Show up every single day
How it works:
- You'll get a trial task to showcase your copywriting skill level
- If we see potential, we'll jump on an interview
This is a real opportunity to grow under elite mentorship and make serious money.
DM your portfolio and other relevant info (where you’re based, previous experience etc)