helping startups build marketing at @mkt1cap • 🌈 🐶🐶
Oakland, CA
Joined August 2008
- Tweets2.9K
- Following2.3K
- Followers6.6K
- Likes2.8K
.@DanielZarick just called me the @boniver of marketing and 2008 me thinks this is the best compliment ever. Relatedly, I live in New Hampshire now.
Wait…so renters in the Bay Area are still just using Craigslist and Facebook marketplace to find a place?! How have none of the other products won?!
And if you need a 3-4 month rental in a 3 bed house in Oakland this summer…I got one.
Emily Kramer retweeted
Great companies transform a technology innovation into a go-to-market advantage.
In the last five major cycles (internet, social, mobile, cloud, web3), startups seized the new technologies of the era to create a distribution advantage.
What will it be for AI?
You've likely seen the commentary, "1st time founders prioritize product. 2nd time founders prioritize distribution". I like to keep it simpler: the best founders know they need marketing help.
We're hosting a free event next week for marketers on angel investing: lu.ma/INVESTINGMARKETERS
And we have a reduced minimum check size of $25K for marketers who want to invest in our fund, MKT1 Capital. MKT1.co/capital
Emily Kramer retweeted
Imagine if a bakery had this pricing
| one 🍩 | 6 🍩 | dozen 🍩 |
| $2 | $10 | CALL US! |
Last night, I lost my sidekick and my favorite thing in the world, my dog Tenenbaum. Tenny loved an adventure, a new toy, a nap in the sun, feeling the breeze with her head out the car window, and making her presence known—that’s my guide for living too. 💔
It’s extra fun to invest when you can support your friends and the 🌍
(1/5) This post has been a long time coming. I’ve spent the last year quietly building with my unusually talented co-founder @marley_rafson and team. After talking to and closely listening to hundreds of climate companies, we are launching @Alcove_io.
Marketers: you can learn a lot from @Mercury over the past 72 hours (and in general). To launch a new product (Vault), come across as helpful rather than solely opportunistic, and even nail the in-product announcements (image below) that quickly in a crisis is hard work. 👏
The 1st & likely last time I’ll be listed on the same tweet as @GwynthPaltrow
FemWealth Issue 101 highlights 💌
- @GBartasi’s @WeAreKindbody’s new $100M funding round
- @emilykramer & @kloughlin’s new marketing-focused VC firm @mkt1cap
- @GwynethPaltrow & @mojism's new Web3, CPG & tech growth-focused fund
- top startup deals 👇
open.substack.com/pub/femwea…
Marketing goal setting and measurement is more like how product teams do it than how sales teams do it, here’s why:
Everytime I consume content from @emilykramer, I feel smarter.
And we had her on our most recent Content That Grows podcast episode!
#saasmarketing #marketing
Today, we officially announce MKT1 Capital, an early stage B2B fund. But while the story looks tidy in a TechCrunch article, it was far from it. 3 years ago, I wouldn’t recognize myself today. techcrunch.com/2023/02/27/wh…
So, I hope we drive really, insanely ridiculous, massive returns for a different cast of characters. And then I hope they go and do the same. Again and again until this whole ecosystem doesn’t recognize itself either. 🔥
I might have just gotten carried away, but really that was my goal with this thread.
Oh and we are still raising, so LPs, I know it’s 2023 and stuff, but let’s talk. We even have a very reduced minimum for marketers. newsletter.mkt1.co/p/mkt1-ca…
