
A Hologic Company • @MagseedSurgery + @Magtrace
Joined January 2011
- Tweets2.9K
- Following1.9K
- Followers3K
- Likes4K
Attending the @BreastRadiology BSBR Annual Scientific Meeting in Edinburgh?
Join our workshop to explore how radiology can contribute to an enhanced surgical experience through marker placement, tracer application, and closer cross-departmental collaboration.
You’ll gain hands-on experience with the Magseed® marker and the Magtrace® lymphatic tracer, plus practical insights from guest speaker Victoria Sinnett, Consultant Breast Radiographer at The Royal Marsden.
Register your place:
📍 Holyrood Room, John McIntyre Conference Centre
📅 Monday, 2nd November
🕧 Three sessions available at 10:45 am, 12:30 pm, and 3:15 pm
🔗 Register here: um3ru8ac9w2.typeform.com/bsb…
*Dr. Victoria Sinnett is a paid Hologic consultant. Views and opinions expressed herein by third parties are theirs alone and do not necessarily reflect those of Hologic and its affiliates.
Will you be attending the @ESSOnews ESSO 45 Congress?
Join a transatlantic, MDT-style panel discussion, where experienced users of the Magtrace® lymphatic tracer and the Magseed® marker from the UK, US, and Greece share what they've learned in everyday practice.
Through real-world cases, we'll explore the complete magnetic technique for localisation and SLNB, use after neoadjuvant chemotherapy, as well as the potential for axillary de-escalation with delayed sentinel lymph node biopsy.
Register your interest:
📍 Room N106, IFEMA Madrid
📅 Wednesday 4th November
🕧 12:40 to 13:30
🔗 Register here: lnkd.in/exfb8HQj
#BreastSurgery #BreastCancer
*Dr. Ash Kothari, Dr, Carol Norman, Dr. Shawna C.Willey, Dr. Stergios E. Douvetzemis, Dr. Susan K. Boolbol are paid Hologic consultants. Views and opinions expressed herein by third parties are theirs alone and do not necessarily reflect those of Hologic and its affiliates.
🏔️ 24 miles, 5,200 feet of elevation, and 3 peaks - all in under 12 hours!
Last weekend, a team of 31 colleagues from the Endomag Cambridge office swapped desks for hiking boots to take on the Yorkshire Three Peaks Challenge.
Every mile was in support of our long-time charity partner, @littleliftsUK, helping raise funds to provide carefully curated gift boxes for people undergoing breast cancer treatment, bringing comfort, kindness, and a little lift when it's needed most.
A huge well done to the team for completing this epic challenge, and thank you to everyone who supported them and donated to this fantastic cause.💕
#Fundraising #BreastSurgery #BreastCancer @Hologic
Ever been left frustrated by delays while waiting on a Tc-99m injection?
During this webinar, three experienced NHS breast surgeons will discuss how the introduction of the Magtrace® Lymphatic Tracer helped them take back control of their schedules.
Through real cases, they’ll share practical tips on introducing a non-radioactive solution, including how and when to inject, who can administer it, and what the new pathway means for theatre lists and patients.
Plus, there’s an opportunity to bring your questions during an open audience forum at the end of the webinar.
📅 Thursday 8 October, 2026
🕧 7.00 – 8.00 PM (BST)
🔗 Secure your space: lnkd.in/e5xnqU2n
#BreastSurgery #BreastCancer @Hologic
Congratulations to the Royal Medical Services, the first team to bring the Sentimag® Gen 3 system into #breastsurgery in Bahrain! 👏
Patients at the Bahrain Oncology Center can now benefit from access to the latest innovative surgical technologies and approaches in breast cancer care.
Royal Medical Services Launches Bahrain’s First Advanced GEN 3 Breast Surgery System
Stay tuned to instagram.com/p/DbnlqLKDbR9/…
.
.
.
#TimesofBahrain #TOBNews #GlobalNews
The Magtrace® lymphatic tracer, also known as SPIO (superparamagnetic iron oxide), has been listed in the updated @ASBrS axillary surgery guide as a viable option for sentinel lymph node surgery.
It notes the unique longer injection window of SPIO, compared to Tc-99m and blue dye. This allows physicians the opportunity to offer the advanced technique of delayed SLNB.
The guide cites the SentiNot study, which demonstrated that up to 80% of high-risk DCIS patients may be able to avoid unnecessary lymph node surgery with the Magtrace® lymphatic tracer and the delayed SLNB approach.*
Read the full update 👉 breastsurgeons.org/docs/stat…
#BreastCancer #BreastSurgery #WomensHealth
*Karakatsanis et al (2023) Delayed Sentinel Lymph Node Dissection in Patients with a Preoperative Diagnosis of Ductal Cancer In Situ by Preoperative Injection with Superparamagnetic Iron Oxide (SPIO) Nanoparticles: The SentiNot Study. Ann Surg Oncol. 2023 Jul;30(7):4064-4072. doi: 10.1245/s10434-022-13064-0
Magtrace® is a registered trademark of Hologic, Inc. or its subsidiaries in the United States or other countries. Intended for medical professionals in the U.S., UK, and EU only.
We’re live at the Uppsala Breast Meeting 2026! ✨
Come and visit us at our stand to meet the team and explore how magnetic techniques are transforming breast surgery.
If you're here too, we've got a couple of sessions to note down for your calendar:
🎤 Talk - The MagUS Technique: Minimally Invasive SLN Biopsy
📅 Friday, 12 June
⏰ 15:00 to 15:30
👐 Workshop - Magnetic Techniques in Oncoplastic Surgery
📅 Saturday, 13 June
⏰ 08:30 to 12:00
📍 Rooms 9 and 10
#BreastSurgery #BreastCancer @Hologic
*Endomag is a trademark of Hologic, Inc. or its subsidiaries in the United States or other countries. Intended for medical professionals and use in the UK, US, and EU only.
That’s a wrap on ABS Conference 2026 in Glasgow! 👏
Thank you to everyone who came to see us, from both the UK and further afield.
A particular highlight was the discussion with Ms. Urvashi Jain and Kandace McGuire, MD on Magtrace® lymphatic tracer workflow learnings from the US and UK, bringing together practical perspectives on how to improve treatment pathways in different healthcare settings.
📸 Take a look at some of the photos from the conference here – we look forward to seeing you again next year!
#ABSConference2026 #BreastSurgery #BreastCancer @Hologic
*Ms. Urvashi Jain and Kandace McGuire, MD are paid Hologic consultants. Views and opinions expressed herein by third parties are theirs alone and do not necessarily reflect those of Hologic and its affiliates. Endomag and Magtrace are trademarks of Hologic, Inc. or its subsidiaries in the United States or other countries. Intended for medical professionals and use in the UK, US, and EU only.
Every re-excision affects your patient’s day, but also yours.
When you are working hard to keep breast surgery pathways moving smoothly, anything that reduces return trips to theatre is worth your attention - particularly the localisation technology you use 🎯
An independent 2026 meta-analysis, featuring 2,000+ patients, shows there is a predictable and reliable alternative to traditional methods.* With the Magseed® marker, researchers observed:
✔ Low re-operation burden - only 8.2% of patients required re-excision.
✔ High placement accuracy - 99.3% of markers were placed within 10 mm.
✔ Reliable retrieval - 99.6% intraoperative retrieval success rate.
Explore the findings 👉 endomag.com/en-gb/blog/produ…
#BreastCancer #BreastSurgery @Hologic #WomensHealth
*Al Darwashi et al., 2026. Anticancer Research.
**Magseed® is a trademark of Hologic, Inc. or its subsidiaries in the United States or other countries. Intended for medical professionals only. The Magseed® Marker is indicated for use to radiographically mark soft tissue during a surgical procedure or for future surgical procedures. Using imaging guidance such as ultrasound or radiography, or aided by non-imaging guidance (Sentimag® System) the marker is located and surgically removed with the target tissue. The Sentimag® System is the only non-imaging guidance system intended for use with the Magseed® Marker. The Magseed® Marker is not intended for use in the central nervous system, circulatory system, heart, eyes, or brain. The device should not be placed in a tissue site with clinical evidence of infection. For a complete list of warnings and precautions, please see the Instructions for use for the device.
We’ve got your lunch break fuel covered at #ASBrS2026! ☕
Swing by the Hologic booth and grab a coffee with a donut on us, and stay for a look at the exciting technologies we’re showcasing.
We’ll see you there! 👋
@ASBrS
*Hologic is a registered trademark of Hologic, Inc. in the United States or other countries. Intended for medical professionals and use in the U.S. only.
That was a night to remember 📸
Thursday Night Live at #ASBrS2026 delivered exactly what it promised - fresh perspectives, honest debate, and the kind of conversation that stays with you long after you’ve left the room.
Thank you to our incredible host, Susan K. Boolbol, MD, our wonderful panelists for sharing their expertise, and to everyone who packed the room and got involved too 🙌
We’re here all week, so make sure to drop by the Hologic booth to keep the conversation going!
@ASBrS @Hologic
*Susan K Boolbol MD, Shawna Willey MD, Kristalyn Gallagher MD, Andreas Karakatsanis MD, Michael Boland FRCS, Carla Fisher MD, and Henry Kuerer MD are paid Hologic consultants. Views and opinions expressed herein by third parties are theirs alone and do not necessarily reflect those of Hologic and its affiliates. Hologic is a registered trademark of Hologic, Inc. in the United States or other countries. Intended for medical professionals and use in the U.S. only.
Sparking big ideas over three days in Mombasa ✨
Last month, Endomag and Sysmex East Africa supported the Kenya-UK Breast Cancer Alliance Meeting, bringing together clinicians and the local breast cancer community to share learnings on earlier diagnosis, advanced treatment options, and patient management.
⚡The energy in the room was immense, with some fantastic expert speakers, and honest conversations around the real-world challenges faced in the Kenyan health system.
Events like this make a huge difference in growing access to better breast cancer treatment. At Endomag, we believe better outcomes should not depend on where you live, and we will continue to support initiatives that improve care wherever patients are 🌍
Thank you to the organisers for making this important meeting possible!
#BreastCancer #BreastSurgery #WomensHealth @Hologic
*Hologic is a trademark of Hologic, Inc. or its subsidiaries in the United States or other countries. Intended for medical professionals only.
What’s keeping surgeons up at night?
On April 30, join Dr. Susan Boolbol and special guests for Thursday Night Live at the American Society of Breast Surgeons (ASBrS) Annual Meeting 2026, as they tackle the hottest topics in #BreastSurgery.
Fresh perspectives, honest debate, real-world takeaways and a few surprises along the way. Save your space at the biggest industry event of the week👉 heyor.ca/smEWT1
#ASBrS2026 #Hologic
*Susan K. Boolbol, M.D. is a paid Hologic consultant. Views and opinions expressed herein by third parties are theirs alone and do not necessarily reflect those of Hologic and its affiliates.
A new Swedish RCT in @BJSurgery, involving 426 patients, reveals that the Magseed® marker can deliver 11% cost savings per patient compared to guidewires.
How? By reducing operating delays, improving scheduling flexibility, and reducing localisation failures.
👉 Learn more at endomag.com/en-gb/blog/produ…
@Hologic #BreastCancer #BreastSurgery #WomensHealth
The full Sentimag® platform is now EU MDR-approved ✅
With the Magtrace® lymphatic tracer joining the Magseed® marker, our unique surgical platform now meets the most rigorous European standards.
Read more at: bit.ly/4qvCJ9e
@Hologic #BreastCancer #BreastSurgery #WomensHealth
The UP Health System – Marquette Cancer Center in Michigan is one of the latest sites to start using the Magseed® Marker.
Hear from Dr. Heidi Henry and Dr. Laura Lozier about how, alongside 3D mammography, their investment in new technologies is improving the patient care pathway.
Read more: buff.ly/cHD3jyE
@Hologic
Finding the motivation to exercise post-treatment can be challenging, but here’s why the hard work may help you reap the rewards.
@Hologic #BustTheMyth
Mastectomy or lumpectomy? Understand your options, and make the right choice for you.
@Hologic #BustTheMyth
Early identification of breast cancer saves lives.
If in doubt, get them checked out!
@Hologic #BustTheMyth
You may think you know what breast cancer looks and feels like – but have you considered these other symptoms?
It's time to make sure you’re breast aware.
@Hologic #BustTheMyth































