@esarasuadevi
iAccount based inSpain
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building iOS apps in public. now indie from Galicia 🌲 wins, dead ends, all of it. My first app: https://nitter.cf/t.co/yIGHxGCWrC
Spain
Joined June 2026
- Tweets478
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- Followers153
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For years I lived in a tent.
Forests of Canada. Mountains of California. Three months working brutal hours as a seasonal worker, then the rest of the year as a nomad — Mexico, India, Nepal.
The deal was simple: work hard, sleep under stars, trade time for time. A day off was a missed paycheck. Total ownership of my hours.
I loved that life. Freedom wasn't a concept. It was a random Wednesday at 1pm, on a beach in Oaxaca eating mango with friends.
Then came the pandemic.
It caught me in Spain. My seasonal job stopped paying what it used to. The road closed. I went to Thailand to learn massage thinking I could trade one honest trade for another. Beautiful detour. Didn't stick.
Madrid happened. Waitressing. Precarity. Forty years old serving cañas at 1am wondering how the hell I got here.
Something cracked.
I enrolled in a bootcamp. Code. Logic. Systems. The opposite of campfires and visas. A company liked my profile and called me mid-course. Now I work remote on a legacy project I don't like. Nobody turns on their camera. Nobody mentors me. I work alone with the AI. I'm not growing. Not professionally. Not as a person.
The job pays €1,300. The work bores me. The comfort is dangerous.
I'm 40. I'm not afraid of hard work. I'm afraid of fading.
So here's the plan:
— Build apps from this quiet Galician flat
— Save what I can
— Camperize a van with my partner
— Reach €2k MRR
— Then point the wheel south
Comfort is not my priority. Freedom is.
If you're here grinding for the same reason — silently, slowly, against the gravity of safe — I'm building in public. Follow along.
Esther Sarasua retweeted
we're putting together a directory of hardware gadgets that you can vibe code your own firmware for
→ buildinpublic.com/gadgets
what are YOU building?
Soooo, my tarot journal app got rejected by App Review.
I left a comment explaining everything, then just… waited. A few days went by with zero reply. No update, no clarification, nothing.
So today I appealed. Not dramatic about it, just moving the process forward.
Building on the side means a lot of this quiet waiting.
Anyways, I keep going. Weirdly calm about it.
Updated the Oneirism landing and honestly it just made me more sure about the product decisions.
I did not want another monthly dream journal. Pay once and the app is yours.
No signup. No "create an account to continue." Your dreams are not waiting in my database because I don't have one for them. They stay on your device, and if iCloud is on they stay in your private iCloud, under your Apple ID. Apple handles that side. I never see the content.
Same idea with voice: on-device transcription, no audio archive on a server somewhere.
If you're going to write down the weirdest stuff your brain does at night, the app should not also be collecting a personality profile. That's it.
I’m wondering how public “building in public” should really be.
Is revealing your app’s name and strategy early a smart way to build an audience, or does it make it too easy for someone with more money to copy the idea and outperform your organic growth?
Would you share it or wait?🤔
Guillem keeps mocking me for hiding my app name.
This week I’m going to show why building in public is a mistake if you don’t have a serious marketing budget.
I’m cloning both of his apps, copying his highest-performing organic content, and running Meta ads at a budget he can’t match.
The goal isn’t to beat him. It’s to show how easily someone can copy your work and outspend you.
I’ve noticed some interesting patterns in my analytics.
My audience is tiny, but quality control still matters.
Free Palestine. 🇵🇸
Claude running the iOS simulator is a bigger deal than it sounds.
I asked it to use my app like a real user. By the time I got back from breakfast, it had found two bugs in the investment flow, traced both to the backend, and fixed them. So good!
Yeah, this changes things
Low-key one of my favorite little Mac apps.
I was spending way too much time checking limits across all my AI coding accounts.
Since I started using CodexBar, I can see limits, reset times, credits, and spend right from my Mac menu bar.
Also, opensource.
So much easier. Sharing in case you guys need this too
Apple Ads question for y'all:
Does the $100 Apple Ads promo credit expire?
Console shows when it was applied but no expiration date, and the terms don't specify one. Wanna hold it until my app has reviews but not lose it either.
Anyone been through this?
Hey folks — I’ve been quietly building a new app.
It’s called Amulet: a tarot journal for readings with your own deck, or for drawing cards in the app. Keep the cards. Return to the questions. Notice the patterns.
ngl, I feel like my design skills leveled up a lot while building this one.
Planning to submit it for App Store review in a few hours, so it’s coming soon!
In a few hours, I’m submitting my second app for review 👀
I didn’t think much about ASO and stuff with these first two, but I’m shipping them anyway and seeing what I can make of them.
I’ve definitely leveled up my design skills along the way, though.
Comiiing soon
amulet.cards/
Seriously, what’s going on with Fable? Since yesterday, a single prompt is basically wiping out all my tokens.
Is this happening to anyone else?
My first app is live on the App Store. 😳
A tiny MVP built in two weeks around my day job.
It might look naive but it's mine and it's real and I keep staring at the listing.
Most people forget 90% of their dreams within minutes of waking.
Oneirism is a journal built to catch them, find your dream signs, and train you to go lucid. ✨
oneirism.app/