Evan Seech | Ads & Funnels

2 reasons most agencies NEVER make it past the 30-50k range: (1) No (reliable) lead gen mechanism. Most of you coast on referrals and the same outreach for years at a time. But past a certain point, that just stops working. You cannot scale on hope and word of mouth. You need a machine that puts new conversations on the calendar every week. (2) Time Most founders NEVER free up the time to actually build. And it’s always because they refuse to hire someone good. They go cheap and grab a few $2- $4k offshore people. None of them can handle client comms or make the product better. So... said founder hoards all the high-level work and drowns in delivery, with zero hours left for marketing. If you're stuck in that range: • pay 7 to 10k a month for someone great • then put serious money into lead gen. Everything past 50k is downstream of hiring great and funding lead gen.

2 metrics you HAVE to review every week if you run ads: (1) Qualified rate: how many of your booked calls were truly qualified. (2) Offer rate: how many offers your reps made to people who showed up. Book ALLL the calls you want. If those two are trash = the quality isn't there And you're just lighting spend on fire Can’t overstate how important this is.

STOP trying to condition your pixel on your dream client You simply don't have the volume (or spend) for it. To drag an ad set out of learning you need around 50 conversions a week. And at $100 a day you're nowhere close if you only report back people doing $100k a month ONLY and getting that volume. So the only thing I pixel condition around is the niche itself at low spends. E.g. If i’m an ecom email agency When an e-com brand books a call → Use ONE qualifier at the top of the form: “Are you an e-com brand owner?” You don’t need some 11-question form that disqualifies four out of every five leads (that you spend money on btw) Report them back EVEN IF their revenue is under your dream client. Right now you need volume and conversions. Later you can get more restrictive.

You can scale an agency WAY further than you think with a tiny team of freakin savages Our agency does roughly 200-250K a month with 4 full-time people. We just: • got rid of your bottomfeeder clients • signed fewer, bigger clients • hired a few people who are REALLY good • let them cook Efficiency maxxxxing

Our plan to 5x our revenue in the next 12 months: • Build a product that can scale w/o me in the weeds • Close our Inner Circle program to the public • Launch a new mid ticket offer • Push a webinar at 20-30K a week in ad spend We want EVERYONE in the industry running profitable ads And yes - the Inner Circle Closes today to the public Comment “SCALE” if you want in

Our portfolio averages 2.95x ROAS in the first 30 days of a new ad accounts New offers - New funnels - New pixels - New everything We don’t burn money for 30 days “testing”. We make money. Here's how we launch a brand new account in 7 steps: