Indeed, surprising to know one accounting firm need to look at 5 layers: Capture, Extract, Categorise, Reconcile and Report. For each layer they will choose 1 best software. A detailed report is attached below
"If your selling to accountants, please remember that most have app fatigue"
This is what I sold a start up yesterday who reached out to me for some advice re their tax start up. They were well intentioned but felt abit lost at the low response rates from accountants.
The reality is that when an accountant is being pitched, the first thing they think of is the times they've been burnt by software providers promising them everything under the sun.
The second thing they now think about is "wonder if I can do this with claude".
So to conclude; if you're building a business in this space always ask remember the above when pitching.
FYI: The accounting-tech space is still starving for great software so do not give up.
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Most expense fraud isn't sophisticated. It's duplicate receipts, fake vendors, and small claims that slip through because no one's watching.
Here are 8 internal controls that stop 95% of it 🧵
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Dext claims 99.5% OCR accuracy.
So why do bookkeepers still spend hours fixing extraction errors?
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We've been digging into user reviews across Capterra, Trustpilot, and G2.
The pattern is consistent.
#bookkeeping #accounting
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Nobody tells you when you become a bookkeeper that half the job is just... chasing people for receipts 😅
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ExpenseFlow AI is building smarter expense management for AU/NZ/UK businesses.
Transparent pricing. AI-powered automation.
No hidden fees.
Join the waitlist: expenseflow.ai
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