Fairplay

PASSION The fundamental unit of why we do anything we love. All of us are passionate about music and its power to create beautiful moments, whether it’s live or from the studio. This passion is a north star that allows us to focus on the objective at any point in our journey.

FAIRNESS Parity between the stakeholders of the industry is a key tenet for Fairplay as captured in our name. Artists to be paid fairly and the industry to receive the quality they are paying for, is extremely important.

CHAOS Chaos can be a good and bad thing. We recognise that with any nascent industry, there is an element of chaos and lack of structure. From that chaos incredible art can be made, and from that art Fairplay can build a new order.

PLAY Work hard, play even harder. We never want to forget that behind all the effort at Fairplay there is a genuine desire to have fun while we’re working. A real human index for us to know the mission is truly successful is ‘Are we enjoying this?’

SERVICE Fairplay wants to bring forward a work culture that will serve all sides of the industry. Servicing artists and creatives alike to achieve higher goals.

DISCOVERY The best song for your project already exists. You just haven't heard it yet. We want the shift of popular music to move from commissioned music to songs that already exist, pre-loaded with their own emotions that can be used to elevate a creative project.

EGO The music industry comes with dealing with multiple egos that must be dealt with on a daily basis. Sometimes that ego is the driving force of creativity and sometimes it is what holds us back. Understanding this simple human quality is an important part of our work.

FUTURE Like any large endeavour that starts small, we like to think of ourselves as futurists, as those who want to see the industry and the culture grow to an ambitious new place, technologically, spiritually, and ethically. Fairplay has one eye on the future of our product!

BALANCE Balancing the desire to grow quickly, while acknowledging the need to stay grounded. Balancing the multiple stakeholders and users, and the need to meet them both halfway. Fairplay is a bridge between creatives and ultimately balance is how we solidify that foundation.