fallen ⊕

new moodboard shaping the next [project]

branding that mixes swiss-style structure + technical design >>

branding that mixes ancient + tech >>

ad campaign I'm working on for new investing app

we back and better spent the last few weeks updating my design studio website and it's finally here fallengrey.com

peek into what i've been building for our top traders on @jtx_trade

so grateful to be the designer that built out @jtx_trade's visual identity and direction still a WIP but proud of the team and the work we've done together so far 🖤

unused capsule collection for a tech brand

branding + social design for [redacted brand]

social design direction for [redacted] DeFi brand

the creative journey looks different for everyone but passion and consistency doesn't lie it'll let you know whether you really want it or not

mood boarding is important to the creative process

branding + socials for GRAVEN

taste is what differs you from others. skills can be learned, tools can be copied but taste is yours alone. protect it, feed it, develop it.

final visual direction for HUM

branding for @sentienceislive

nobody needs your brand. they desire it. and that's a completely different thing. desire creates belonging, loyalty, a willingness to pay more without question. most brands are so focused on being better they forget to be wanted.