italy might be the most underpriced crypto casino market in europe right now
2.8M crypto holders. only 7,300 played at a crypto casino last year
norway has a tenth of the population and almost 5x the players
but that's not a demand problem. @addressableid's wallet data shows 1 in 50 italian crypto wallets has already reached a crypto casino. the players are there, they just don't stay
think about what that means if you run a casino
almost nobody is building for this player. and the usual playbook doesn't even work there. big bonus, loud affiliate push, italy banned gambling ads
so the edge isn't budget. it's whoever earns trust first and keeps a player past that first $40 deposit
cheapest market in europe to win right now, if you play it straight
full breakdown in behind the block ep 03
some fortunes are meant for you.
welcome new fam. member @OpenFortune.
together we grow.
When Brazil closed its market, the players didn't spread out. One offshore casino took 56% of the shift, and its Brazilian traffic jumped 4.2 times.
behind the block, ep 02. Data insights with fam. powered by @addressableid
The data: @addressableid tracks the offshore crypto casinos Brazilian players moved to after the ban.
More from @AsafNadler and the team: addressable.io
Brazil banned betting. Within days, the same players turned up at offshore crypto casinos at 2.7 times the usual rate.
behind the block, ep 01. Data insights with fam. powered by @addressableid
The data: @addressableid followed 200,000 players from a major licensed Brazilian betting site, before and after the ban.
More from @AsafNadler and the team: addressable.io
fam. x SiGMA, a strategic partnership.
supporting B2C and B2B growth in the crypto iGaming space.
together we grow.
@SiGMAworld_ @EmanPulis
Nick, co founder of fam member @dedprzcom , in the fam podcast room at the @betby booth, SBC Lisbon.
An NFT collection that did not mint out, a full refund, then a casino idea pitched in one night. Now dedprz runs on its own stack.
prediction markets are their own industry.
Pierre Lindh @Pierreobv , co-founder of @nextdotio , stopped by the fam podcast room at the Betby booth, SBC Lisbon.
his read: different from anything the industry has seen before, and it will have its own ecosystem.
more from booth C206 all week.
weeks of back and forth, or 5 minutes.
Daniel Moore, CRO of fam member traffiqX by @catenamedia , stopped by the fam podcast room at the Betby booth, SBC Lisbon.
traffiqX wants the whole affiliate deal down to 5 minutes.
more from booth C206 all week.
if an idea makes you a little uncomfortable, it is probably the right one.
fam member Kevin Williams @kevinwhawaii, founder of @Kirgo, stopped by the fam podcast room at the Betby booth, SBC Lisbon.
more from booth C206 all week.
this is how affiliate deals still get done in 2026.
A conference badge, someone you already know, then the whole deal negotiated from scratch over email and Telegram. @pierrecadena5, COO at @catenamedia, a few days before SBC Lisbon.
fam podcast #12, coming soon.
what have you actually built?
@pierrecadena5, COO at @catenamedia, answers. traffiqX, short for Traffic Exchange. Infrastructure between publishers and advertisers. Not another media company, not another affiliate site, not an agency. Closed beta Q1 2027.
fam podcast #12, coming soon.
welcome new fam. member traffiqX.
the intelligent exchange for iGaming traffic, built by @catenamedia. discover, deal, deliver, decode.
together we grow.
traffiqx.io, launching soon. closed beta early 2027.

