Interpret LLC (@fanDNA) profile picture

Interpret LLC

@fanDNA

fanDNA provides the tools for celebrities and brands to make rigorous, data-driven decisions in creating and optimizing partnerships

 LA/NY
fan-dna.com/
Joined May 2010
  • Tweets197
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  • Followers55
The @ComedyCentral Awards made us wonder - who do consumers think is the funniest celebrity? tmblr.co/Zn-5PwHaInO7
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Who should host the next Academy Awards? Hint: he's done it before, and he's not Billy Crystal tmblr.co/Zn-5PwHWZgfS

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Our January data shows that the Academy would do well to invite Hugh Jackman back to host the next Academy Awards. Who would you like to see host?

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Are Pitbull and Bud Light a good fit? tmblr.co/Zn-5PwHIO5pb

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According to this article on The Smoking Gun, Pitbull endorses Bud Light - he just doesn’t drink it. So are Pitbull and Bud Light a good fit for each other? Well, not really - at least...

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Was Billy Crystal a good match as host of the Academy Awards? Maybe not demographically tmblr.co/Zn-5PwH7qkQ2

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Was Billy Crystal a good match as host of the Academy Awards? Looking at the demographic composition of his fans versus fans of the Oscars, you can see from our data that he appeals to older fans,...

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Click here to see how @JustinBieber fans get their music. Will you pay for his new album? tmblr.co/Zn-5PwGZdfMp
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Kobe Bryant fans more likely to watch the @NFL than @NBA tmblr.co/Zn-5PwGWeVUv
"The Vow" ruled the box office despite lesser-known stars tmblr.co/Zn-5PwGSqEQl

"The Vow" ruled the box office despite lesser-known stars

"The Vow" raked in over $40 million at the box office this past weekend. According to our January data, only 27% of US consumers are aware of Rachel McAdams, and only 25% are aware of Channing...

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Se how consumers match attributes to Grammy stars prior to the telecast, incl Adele, Rihanna, Kanye, more tmblr.co/Zn-5PwGPqXkA
Video: Taylor Swift accepts a Grammy. Her fans were likely to be watching tmblr.co/Zn-5PwGMWNJe
Photo: Here's how Conan and the Super Bowl match up on key attributes tmblr.co/Zn-5PwG8cIsk
Video: Conan's not a good match with the Super Bowl, but he makes a case for the Puppy Bowl tmblr.co/Zn-5PwG8c23Z

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Our data shows that Conan O'Brien and the Super Bowl don’t have a lot of attributes in common. They’re both seen as “fun,” but that’s about it. Unfortunately, we don’t have data on the Puppy Bowl,...

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in case you missed our post last week, our data shows that JC Penney and Ellen DeGeneres are a good match bit.ly/yHY8zU
50% of people aware of Eli Manning in January. What will post-Super Bowl numbers look like? tmblr.co/Zn-5PwG29VmL
9% of Christina Aguilera fans watch The Voice. Will yesterday's show be the start of higher ratings? tmblr.co/Zn-5PwF-WCEQ
Video: Will Ferrell and Old Milwaukee. Our data shows his fans are beer-drinkers tmblr.co/Zn-5PwF_oJz8
Video: Will Ferrell and Old Milwaukee. Our data shows his fans are beer-drinkers tmblr.co/Zn-5PwF_oIYy

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Chances are you didn’t see this Will Ferrell/Old Milwaukee video during the Super Bowl, given that it only played in part of Nebraska. But Ferrell is a good match for a beer brand - according to...

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Ellen DeGeneres and JC Penney are a good match - This part of the article really struck us: “Funny that JC... tmblr.co/Zn-5PwFq3O7q
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Are @katyperry and The Sims a good match? tmblr.co/Zn-5PwFq0WtI
Kate Hudson, action star? tmblr.co/Zn-5PwFpyIba
Aaron Rodgers became a much more viable spokesperson over the course of the NFL season tmblr.co/Zn-5PwFnZZ1X
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