The world's first digital closet & AI stylist. Powered by $FITTED
Los Angeles
Joined March 2018
- Tweets1K
- Following37
- Followers6.5K
- Likes5.5K
Pinned Tweet
We believe consumer apps will bring the next 100M people into web3.
In just 6 months, Fitted has onboarded 600,000 users, on track for 1M in our first year. Every user will soon receive a wallet to buy $FITCOIN for in-app purchases.
We’re building in the intersection of AI, consumer apps and RWAs. We’re not building a tool, we’re building a fashion ecosystem…and we’re just getting started.
Fitted retweeted
Introducing the $FITTED Magic Mirror, try on your clothes in real time.
Rolling out to Fitted+ subscribers globally this week.
@FittedCloset SZN III upon us
Fitted retweeted
Your closet can text you back now.
Introducing the $FITTED Agent: build your closet once, then connect it to any AI you chat with. ChatGPT. Claude. Grok. Muse. Instinct. iMessage.
Ask what to wear. It knows what you own.
Ask what you're missing. It finds it in your size.
@FittedCloset is live on the App Store today:
apps.apple.com/us/app/fitted…
Fitted retweeted
We have 4.6M pieces of clothing uploaded to @fittedcloset closets, 1.6% of them are hats.
What surprised us:
• Beanies are just as popular as baseball caps
• New Era owns 18% of all branded hats
• Sports teams? Yankees and Dodgers.
What's in your closet?
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Burberry is the #1 luxury brand in Gen Z's Closets, and Rick Owens has more closet-share than Louis Vuitton.
The "weird fashion kid" aesthetic is now the default for my generation
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After "Succession" ended and the old money aesthetic saturated TikTok, users pivoted to understated brands.
Takeaway: Consumers didn't just talk about quiet luxury... they bought it.
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@fittedcloset analyzed 4.5M clothing items across 500K+ closets.
SHEIN is in more Gen Z closets than Everlane... by a lot.
Sustainability messaging isn't winning yet. Price and speed still dominate.
But here's the thing — SHEIN owners also own Nike, Zara, and Levi's at high rates. It's not "SHEIN people." It's our generation filling gaps.
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@fittedcloset tracked 595,000 sneakers in Gen Z closets. Here’s how Gen Z builds shoe collections:
Nike owns a third of the sneaker market. Birkenstock ties Jordan. Is comfort the new flex?
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Chrome Hearts owners have the biggest closets on @fittedcloset 🤑
Luxury customers aren't buying one statement piece. They're building collections 3-4x larger than average.
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Fitted analyzed 4.5M clothing items in Gen Z closets.
Here's what we found:
Top 10 brands in Gen Z closets (by penetration):
1. Nike (32%)
2. Adidas (18%)
3. Levi's (15%)
4. Uniqlo (14%)
5. Zara (11%)
6. H&M (10%)
7. Polo Ralph Lauren (6.5%)
8. Old Navy (6.4%)
9. Fear of God (5.6%)
10. SHEIN (5.4%)
Nike is in 1 of every 3 closets. Fear of God cracked the top 10 — a $200+ brand sitting next to Old Navy. Gen Z doesn't shop by price tier. They shop by vibe.
What brand surprised you most?
Fitted retweeted
solana is becoming the place for everything.
who would’ve thought a digital closet and AI stylist like @fittedcloset would make sense on solana?
thats what makes solana "solana". im not sure how many traditional VCs would’ve taken a chance on something like this, but on solana, you genuinely have an opportunity regardless of what you’re building.
you have top-tier founders, the best developers, great infrastructure from teams like @helius, @privy_io and @gosodax, and a community that actually wants to see each other succeed.
after seeing what @AxiomExchange achieved, it became pretty evident how quickly one breakout company can change the way people (mainly VCs) view an entire ecosystem. from my own experience after talking with a ton of VCs, everyone is now looking for the next “axiom,” which proves that solana gives ambitious founders a real path to building something massive.
if you’re building a startup and want a legitimate shot at creating something massive, your best bet is to build it on solana. choosing otherwise could be a mistake that’s difficult to reverse.
the next wave of unicorns will be built on @solana
🚨 New Podcast Alert
Latency with Taylor Fox
@Reid_Moncada, CEO of @fittedcloset, shares his entrepreneurial journey and shares his thoughts on obsession, distribution strategies, and integrating crypto into consumer products on Solana.
See the full episode 👇
Fitted retweeted
People don’t buy products.
They buy better versions of themselves.
One of my highest converting ads starts with me meeting the best dressed woman I’ve ever seen.
For the next 9 minutes, the audience watches me try to answer one question:
“How does she do it?”
Every outfit.
Every interaction.
Every scene makes them admire her more.
When I finally reveal the app she uses to organize her wardrobe (@fittedcloset), I’m not introducing a product.
I’m revealing the answer to a question the audience has been asking for the last 9 minutes.
That’s why it converts.
(This video is an absolute masterclass in all aspects btw)
tiktok.com/t/ZTA8V4TgC/
The future of Fashion Tech is on @solana
🚨 New Podcast Alert
Latency with Taylor Fox
@Reid_Moncada, CEO of @fittedcloset, shares his entrepreneurial journey and shares his thoughts on obsession, distribution strategies, and integrating crypto into consumer products on Solana.
See the full episode 👇
Fitted retweeted
🚨 New Podcast Alert
Latency with Taylor Fox
@Reid_Moncada, CEO of @fittedcloset, shares his entrepreneurial journey and shares his thoughts on obsession, distribution strategies, and integrating crypto into consumer products on Solana.
See the full episode 👇
Fitted retweeted
upload your swag and get paid for it
It's live: 2% of $FITTED supply is now allocated to Season III users.
Earn $FITTED just by using the app. Upload, list, buy, and engage. The more you show up, the more you earn.
Every Fitted user has an embedded wallet built in to receive, send, and spend your $FITTED with zero setup.
Redeem it for subscriptions, AI credits, and soon, clothes in-app.
Fitted is the first fashion app on @solana to reward users with its native token. Happy questing.
It's live: 2% of $FITTED supply is now allocated to Season III users.
Earn $FITTED just by using the app. Upload, list, buy, and engage. The more you show up, the more you earn.
Every Fitted user has an embedded wallet built in to receive, send, and spend your $FITTED with zero setup.
Redeem it for subscriptions, AI credits, and soon, clothes in-app.
Fitted is the first fashion app on @solana to reward users with its native token. Happy questing.
We are proud to welcome @AccuWeather — the world's most accurate source of weather forecasts and warnings as a strategic partner.
Now your closet knows the forecast. AccuWeather's Proven Superior Accuracy™ will power $FITTED's outfit recommendations and travel planning with the most precise, most localized weather intelligence available so you are always dressed for what is actually ahead.
Fitted retweeted
Our wardrobes will inevitably go digital. The only question is who owns the layer underneath it.
Camera-roll import is live in Fitted, but importing was never the hard part. The closet graph, the recommendation engine, and the resale marketplace are.
That's the part you can't prompt your way to. Lock in twin, it’s $FITTED SZN III
Your whole wardrobe. Digitized in seconds. 📸
Connect your camera roll and @fittedcloset turns all your photos into flat lay images neatly organized in your closet.
Your closet becomes searchable, styleable, and sellable. Now live on iOS, Android, and Desktop.
Your whole wardrobe. Digitized in seconds. 📸
Connect your camera roll and @fittedcloset turns all your photos into flat lay images neatly organized in your closet.
Your closet becomes searchable, styleable, and sellable. Now live on iOS, Android, and Desktop.
Fitted retweeted
No film captures the essence of fashion quite like @Clueless.
Fitted is thrilled to announce our partnership with @ParamountMovies as the official virtual closet app for the movie's 30th Anniversary celebration.
Stay tuned for more updates!
