Filip Lugovic

We released this video two weeks before the European Elections in 2019. Our creative director composed the music and directed the video. With no promotional budget, the message was launched by our media partner @Soonfeed. We think the message still works. You?

Are you following the #FIFAWorldCup? Even if you are not, you must have seen this photo. Why did it go viral this weekend, and what does it have to do with Cunningham's Law? A thread 🧵:

Thank you to BestinBrussels.eu for including The Right Street among the best digital agencies in Brussels. Thanks to all our clients, partners and contractors for helping us get there. And thanks to our team for making it fun 🤩

🎵 Happy #EuropeDay! We wrote this song in a made up European language, so everyone understands 🇪🇺😎 youtu.be/HuS8Wx9JrWI #TheEuropeSong

Social media taps into our primal needs. We crave human interaction, we need to communicate. This is why this story starts long, long before MySpace. interestingengineering.com/a…

Are you sure you know how to spot a fake? It's not just that people have a ~50% chance of guessing correctly whether a face was created by a computer (no better than flipping a coin), it's that we tend to trust them more. 🔻🔻🔻 npr.org/2022/03/27/108814080…

When a tree falls in our windy #Brussels street, who you gonna call? @RichardMedic @flugovic

Understanding your audience is not a simple task, but if done right could deliver amazing results. Every month 40k people want to say "bare with me" but are not sure how, and Grammarly is there to help. And reach a $13B valuation. foundationinc.co/lab/how-gra…

Instagram is introducing the "rage shake". This might seem insignificant, but consider what it means - social media platforms are going to have you act out your emotional responses in real life in order to communicate online. by @SocialKimLy theverge.com/2021/11/17/2278…

There is a big difference between a community and an audience. Between engaging in a conversation and churning out announcements. Build relationships with a smaller group of readers, adjust your engagement metrics, and experiment often. By @jamesbreiner thefix.media/2021/11/04/buil…

Out of all the changes we have seen on Twitter this year, this might be the most important one. #MarketingTwitter

We were worried about computer literacy for decades. But that was just about knowing how to use the tools. Now we need the skills to cope better as humans in a data-infused world. That's called data literacy. By @RasheedSabar for @HarvardBiz #DataScience hbr.org/2021/08/how-data-lit…

Results from a study of almost 45,000 press releases from the European Commission published from 1985 to 2021. nitter.cf/ChRauh/status/13496325…