Empowering girls in sports, breaking barriers, and unlocking potential 💪
Joined August 2023
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👀 Get a sneak peek into our launch event with @operationwarm
and the @philadelphiaeagles!
#GirlsInSports #PhiladelphiaEagles #SPORTSNEWS
Give a girl the opportunity to participate, and you give her the opportunity to discover what she’s capable of.
Through FLY:FWD, girls have the opportunity to be active, step into leadership, and build confidence through experiences that help them see just how much they can do.
When girls can see possibility, they can start to picture themselves in it.
Every female coach, mentor, and volunteer who shows up creates another example of what leadership, confidence, and belonging can look like.
That representation matters.
Earlier this year, we partnered with @MSE and the @WashMystics to provide 13,050 sports bras to girls across Washington, D.C.
This is how we use our platforms to give back to young athletes and move the future of youth sports forward.
#JrWNBA #FutureStartsNow
A sports bra creates comfort, confidence, and participation. It gives girls the freedom to focus on everything they’re capable of.
This International Day of the Girl, we’re reminded why this mission matters: when girls have what they need, they can stay in the game.
People assume girls leave sports because they lose interest.
But what if that's not the whole story?
Girls aren't dropping out of sports because they want to. Many face barriers that make it harder to keep showing up.
The most overlooked factors is access to a sports bra.
If I can see her, I can be her. 🧡
At FLY:FWD events, girls have the opportunity to connect with role models who show them what's possible.
Sometimes all it takes is one conversation, one shared story, or one moment of encouragement to turn inspiration into confidence.
On Women's Health & Fitness Day, we're celebrating the power of access.
When girls have the essentials they need, they're more likely to stay active, build confidence, and experience the benefits that sports can provide.
What do girls in sports look like?
They look like teammates, leaders, and confidence in motion.
See what happens when girls have the opportunity to play, compete, and be part of something bigger. ➡️
By age 14, girls are dropping out of sports at twice the rate of boys.
Sports are often where girls first learn what it feels like to take a risk, recover from setbacks, and trust their abilities.
Sports participation is about ensuring girls can discover who they can become.
Celebrating some incredible women athletes and the moments that made August unforgettable. ✨
Their achievements are a testament to the impact of opportunity, perseverance, and support. Because when girls can stay in the game, there's no limit to what they can achieve.
Three years ago, we launched FLY:FWD with a vision to help more girls access the essentials they need to participate in sports.
Since then, more than 130,000 sports bras have been gifted across 23 states, helping girls show up with greater comfort, confidence, and opportunity.
Keeping girls in sports is about more than the game.
It's about giving them opportunities to build confidence, develop lifelong friendships, discover their strengths, and believe in themselves.
"I believe in myself."
That's the kind of confidence we're helping create through FLY:FWD.
A sports bra is more than apparel. It's the confidence to show up and believe in your potential.
When girls have, they're empowered to discover just how much they can achieve.
A few hours can create a lasting impact.
For your team, it's an opportunity to connect, rally around a shared purpose, and experience the impact firsthand.
For girls, it's one more step toward accessing the confidence, community, and opportunities that sports make possible. 🧡
These girls are ready to kick off sports season! 🧡🏐
Sports help build confidence, friendships, leadership, and a sense of belonging.
Access to the right apparel helps ensure more girls have the chance to experience those benefits.
Here's to removing barriers. ✨
A sports bra is more than just apparel.
Having the right support can be the difference between participating and sitting out.
When girls have the right equipment, they're more likely to build confidence and experience the benefits of staying active.
Too many girls miss out on opportunities to participate because they don't have access to the essentials they need to feel comfortable and confident.
Every girl deserves the chance to step in, not sit out. Help create more opportunities for girls to show up with confidence.
"I didn't know that possibility existed."
Moments like these are exactly why FLY:FWD experiences matter.
By bringing girls together with inspiring role models, new experiences, and opportunities to explore career paths, we're helping open doors that many never knew were there.
At FLY:FWD events, the impact goes beyond the experience itself.
Girls build meaningful connections that help them feel supported from the start, creating bonds that carry onto the field and beyond.
