"Did anyone get back to them?" Most expensive question in startups
Surprising number of opportunities die between a conversation and a followup.
We're building DRFT
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We're not building another productivity tool.
We're building the memory layer that enterprise AI needs to reason with context instead of starting from scratch every time.
Imagine if every employee had access to your company's collective memory.
- Every conversation.
- Every decision.
- Every lesson learned.
That's the future of enterprise AI.
Most companies don't have a data problem.
They have a memory problem.
The answer to today's customer question usually exists somewhere.
Nobody can find it.
We're not building another CRM
We're building the memory, context and judgment layer that sits above every conversation your company has.
That's where the future of B2B software is headed.
AI without context is just autocomplete.
The best decisions come from understanding :
→ What happened?
→ Why it happened?
→ What similar situations looked like before?
Capture can be copied, Owned judgment cannot
→ Every conversation becomes owned memory
→ Every deal sharpens the precedent base
→ Every decision gets better over time
The moat compounds with every deal.
Everyone is racing to capture more data.
The real opportunity is the decision layer: turning context, evidence and precedent into trustworthy execution.
That’s what we’re building at drft
The whole deal, with its receipts.
→ See the decision
→ See the evidence behind it
→ Compare with similar past deals
→ Know what to do next and why?
That’s drft.