PostPilot (@getpostpilot) header
PostPilot (@getpostpilot) profile picture

The AI-powered programmatic direct mail platform built for DTC and omnichannel brands. #FightCAC

Joined August 2018
PostPilot retweeted
Black Friday at @Karmaloop: a $9 tee at checkout. About 80% margin. Countdown clock that didn't even work. That tee made our money for the quarter. Best broken software I ever shipped. Lead with the deal. Make the money on the add. #SupersizeBFCM nerdmarketing.libsyn.com/7-l… #SupersizeBFCM
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Bigger postcard, more revenue. 6x9s drive 31% more incremental revenue per piece than 4x6s. For a limited time, get 6x9 postcards for the price of 4x6s. (31% MORE INCREMENTAL REVENUE!) 🍟 Supersize your BFCM β†’ postpilot.com/bfcm-gfo-2026 #BFCM #DirectMail
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Direct mail drove 3.9x incremental ROAS over BFCM. Not top-line. Measured against a holdout group. For a limited time, get 6x9 postcards for the price of 4x6s. (31% MORE INCREMENTAL REVENUE!) 🍟 Supersize your BFCM β†’ postpilot.com/bfcm-gfo-2026 #BFCM #DirectMail
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The best bundles drive the best results (DTC, y'all know this.) So, for this BFCM, we've put together the biggest bundle of all time: 1. Every Q4 send gets the 6x9 for the price of a 4x6 (31% higher iROAS per piece) 2. Get up to 15,000 free cards in Q1 based on Q4 send volume 🧡
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3. Get in-home by BFCM when you sign up by 11/6 4. Everything done for you: strategy, design, launch. You just type "approve." πŸ‘‰ postpilot.com/bfcm-gfo-2026 #SupersizeBFCM
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How do you stand out in a crowded pet market? 🐾 Our wildly talented designer Monse knew the answer for Incredible Pets, a growing family-owned brand: lead with something strong. That's the kind of thinking our Legendary Design Teamβ„’ brings to every campaign. Check it out! πŸ‘‡
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We have another official breaking news story: Meta costs just went through the ceiling! (It's the same story every year.) Every Black Friday, you pay ever-increasing auction prices to reach prospects... Including the ones already on your customer list.
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Before you hand your Q4 budget to the auction, look at a channel where the price doesn't move: β€’ Same price per postcard in November as in March β€’ In-home before Black Friday, guaranteed, when you send by 11/9 Costs don't spike in the mail. πŸ‘‰ postpilot.com/bfcm-gfo-2026
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We have an official breaking news story: Meta is on fire. πŸ”₯ No, no, no.... not the good kind. Last year, Black Friday CPMs ran 57% higher than October. Same audience, same creative, a lot more money. Your Q4 budget doesn't belong in the dumpster.
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A postcard doesn't go to auction. Your price per card in November is the same as in March, and it lands in a mailbox instead of a crowded feed. Stop feeding the fire. πŸ‘‰ postpilot.com/bfcm-gfo-2026 Source (CPMs): Biddyco analysis of its client ad accounts
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Meta clicks are up. But conversions are at 12-month lows. According to @Northbeam's H1 2026 data, new-customer CACs on Meta have climbed since February. And BFCM is when ad auctions get the most crowded. We have an alternative...
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Our mega-powerful prospecting engine, AcquisitionAI, doesn't run on an auction. Your price per card stays the same in November as it is in March, and it reaches new customers at home. This month, we're running a special offer where new PostPilot customers on Pro plans get...
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to use those 6x9s for the same price as 4x6s (translation: up to 31% more incremental revenue per piece). Think of it as supersizing your BFCM. πŸ‘‰ Grab the offer here: postpilot.com/bfcm-gfo-2026
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Your BFCM combo is ready. 🍟 We put together a Supersize Meal for new PostPilot brands: πŸ” 6x9 postcards for the price of 4x6s on every Q4 send 🍟 Up to a 15% match in Q1 based on your Q4 volume (up to 15,000 free 6x9s when you launch a paid Q1 campaign by 3/31/2027)
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πŸ₯€ Guaranteed in-home before Black Friday when you send by 11/9 Why go large? Our 2026 BFCM Benchmark Report shows 6x9s drive 31% more incremental revenue per piece than 4x6s. πŸ‘‰ Claim your Supersize Meal before it ends 10/31: postpilot.com/bfcm-gfo-2026
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Remember peeling open the fragrance samples in magazines? Our amazing designer Andrea brought that back, on a postcard. πŸ‘ƒ For Thymes, she designed a postcard you can smell, but it's a feast for the eyes, too. Watch her walk through the design below πŸ‘‡
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This BFCM, we have a SUPERSIZED offer for you. 🍟 Here's the deal: 1. Send 6x9 postcards for the price of 4x6's* 2. Get up to 15,000 (yes, really) free 6x9s in Q1 when you launch a paid Q1 campaign by 3/31/2027 3. Guaranteed in-home before Black Friday if you launch by 11/6
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*Why 6x9s? Well, turns out (based on our massive BFCM data analysis) they drive 30%+ more incremental revenue per send than 4x6s. The data doesn't lie. Grab our "Godfather Offer" here: postpilot.com/bfcm-gfo-2026 Offer ends 10/31/2026.
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"December was truly an eye-opener for us. We've not seen numbers like this, ever." That's what Trish Nguyen, the owner of M&S Meats said about their direct mail performance over the holiday season.
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They drove a 110% YoY increase in holiday revenue and saw a 10x+ ROAS across their direct mail program. Crazy performance. Read their whole story here: bfcm.postpilot.com/case-stud…
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