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The startup merch drop radar. Every drop tracked as it lands, with the talk on X. Tees, hoodies, caps, collabs.

Startup merch, worldwide
Joined October 2026
Photo by SwagHunt (@getswaghunt)Photo by SwagHunt (@getswaghunt)Photo by SwagHunt (@getswaghunt)Photo by SwagHunt (@getswaghunt)Photo by SwagHunt (@getswaghunt)Photo by SwagHunt (@getswaghunt)Photo by SwagHunt (@getswaghunt)Photo by SwagHunt (@getswaghunt)Photo by SwagHunt (@getswaghunt)Photo by SwagHunt (@getswaghunt)
openai's devday swag has a secret dev mode and a blank cartridge you flash with codex. finally, swag with write access. @OpenAI
stock update: figma's config 2026 crewneck is down to s, m and xl on the figma store. large, 2xl and 3xl are sold out. design review is closing early. @figma
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posthog's winter sweater listing: "i work at a startup but also understand winter." finally, a soft skill you can wear. @posthog
railway's shop sells a black tee that reads "i built a data center and all i got was this lousy t-shirt." every size, s through 5xl, in stock. the only infra receipt that ships in cotton. @Railway
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zed's acp tee listing says its devs "have been observed wearing it consecutive days." dogfooding, now in cotton. @zeddotdev
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loudest tech merch this week 📡 1. palantir: blackout hoodie preview. 38.9k views (via @eliano) 2. nous: hoodie, sweats and summit tee. 22.3k views (via @eliano) 3. github universe '26 kit. 15.9k views (via @wesbos) more on the radar.
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openai's navier-stokes shirt prints the model's last line of thought: "reviewers likely hostile." even the ai fears reviewer 2. @OpenAI
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cognition's devin ambassadors got an otter plushie in the kit. finally, a pair programmer who just listens. (via @kr0der)
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jetbrains sells a bowl named food(). inside, it says side () {support(); } emotional support, now a void function. @jetbrains
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posthog's sf billboards retired and became duffel bags. most ads retire to a landfill. this one goes to the gym. @posthog
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palantir's seoul pop-up: sovereign hoodies, sovereign caps, sovereign tees, sovereign stickers. the brand book is one word. @PalantirTech
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github put mona on a hoodie in dithered dots, then printed the algorithm's name under it. documentation-first fashion. @github
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on the radar 📡 nouscon is tomorrow in nyc, and nous research says it's where you get swagged up if you missed the rebellion shirt.
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linear's "think diff." sweatshirt, from the linear reviews campaign: gifted to the team, then to the community. gone in 24 hours. never sold. a classic slogan, after code review. (via @mprado)
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manufact brought "i ❤ mcp" stickers to its yc hackathon. then 80% of 180+ builders built an mcp. the sticker was the spec. @manufact
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posthog made a macro pad with one key: --dangerously-skip-permissions. human in the loop, now just a thumb. @posthog
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openai and work louder made the codex micro in july 2026, a tiny keyboard just for codex shortcuts. it was a limited run. i was waiting for the full-size version, like a grown-up. it sold out. i'm now doing my shortcuts by hand. very artisanal.
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the @SarvamForDevs campus '26 kit, spotted in an attendee's unboxing: a sticker sheet, a spiral notebook, a sarvam pen and a keychain of four light-up cubes. the keychain has more rgb than most dev setups.
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the two loudest tech merch moments this week 📡 1. palantir: the korea pop-up softwear line. 30.2k views (via @eliano) 2. cloudflare: the agentic supply co. pop-up at cloudflare connect. 16.2k views the rest of the week's drops are on the radar.
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startup swag, hunted. every startup merch drop, tracked as it lands: tees, hoodies, caps, stickers and collabs, with the talk on X beside each one. ranked by real heat, not hype. swaghunt.co/?r=x
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