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 Creative Director • Apple, TIME, New York Times

Joined March 2009
Photo by Graham McDonnell (@grahammcuk)Photo by Graham McDonnell (@grahammcuk)Photo by Graham McDonnell (@grahammcuk)Photo by Graham McDonnell (@grahammcuk)Photo by Graham McDonnell (@grahammcuk)Photo by Graham McDonnell (@grahammcuk)Photo by Graham McDonnell (@grahammcuk)Photo by Graham McDonnell (@grahammcuk)Photo by Graham McDonnell (@grahammcuk)Photo by Graham McDonnell (@grahammcuk)
I recently celebrated two years of leading the Brand and Creative team at @TIME, so decided to throw together a little recap of the some of the amazing projects we've worked on... Thanks to all the incredible people I've been lucky enough to collaborate with during this time! 💪🏼
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the convergence of design. (by request as one image)
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The life of a button... 🔊
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Portfolio of @grahammcuk, a London creative director. Insane details. Link below.
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🎉 Celebrating Three Years at Apple 
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Technology takes time.
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This is one of the best short films I've seen in years. Very soon, we'll stop calling it "AI film" and just call it film.
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Thank you Tim 🙏
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The smartest people I know all have this in common: They change their minds often. It’s not a weakness, being wishy-washy, or a sign of flaky beliefs. It’s proof that their ego doesn’t outrank new information. The goal isn't to be right, it's to get it right.
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Those of us who have known the truth about Bruno Fernandes have said 'there's him & then there's everyone else'? Here is the proof of that quote. In a league where goals are so hard to come by, he is a living, breathing hub of creation. This is absurd.
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April 1st marks 50 years of Apple. Thank you to everyone who’s been a part of our journey. apple.com/50-years-of-thinki… #Apple50
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3 years of AI progress
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Match-winning magic from Matheus ✨

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wow.. pretty impressive
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hollywood is not ready for this what used to take a massive crew and days of shooting now takes seconds using Higgsfield’s unlimited Kling AI here's how to do it:
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We’re not prepared for how quickly production pipelines are going to change with AI. Some of the latest video models have immediate implications for Hollywood - endless character swaps at a negligible cost. (this is from ederxavier3d on IG using Kling Motion Control)
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Worked out that I am about £1.75 worse off p/week after the Budget. Half the price of a coffee. And I’m perfectly okay with that. On the other hand, 400,000 children will not go to school with an empty stomach. And if you don’t think that’s a wonderful thing, just block me.
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no words
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Can't help but feel those responsible for Brexit should not, for example, be riding high in the polls with a new party...
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