John D. Rockefeller said that all success and wealth first starts in your mind: "A man’s wealth must be determined by the relation of his desires and expenditures to his income. If he feels rich on ten dollars, and has everything else he desires, he really is rich." "Never, never sell yourself cheaply. Everyone is a product of his thoughts, thinking about small goals, will lead to small results. Thinking of great goals will win great success. And great ideas and big plans usually come easier than small ones, at least it will not be more difficult." "In the same way the failures which a man makes in his life are due almost always to some defect in his personality, some weakness of body, or mind, or character, will, or temperament. The only way to overcome these failings is to build up his personality from within, so that he, by virtue of what is within him, may overcome the weakness which was the cause of the failure."

Winston Churchill said that all success and wealth first starts in your mind: "The empires of the future are the empires of the mind." "You cannot tell from appearances how things will go. Sometimes imagination makes things out far worse than they are; yet without imagination not much can be done. Those people who are imaginative see many more dangers than perhaps exist; certainly many more than will happen; but then they must also pray to be given that extra courage to carry this far-reaching imagination." "This is the lesson: never give in, never give in, never, never, never, never, in nothing, great or small, large or petty, never give in except to convictions of honour and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy." "You ask what is our aim? I can answer in one word: Victory. Victory at all costs. Victory in spite of all terror. Victory however long and hard the road may be. For without victory there is no survival."

Andrew Carnegie said that all success and wealth first starts in your mind: "The man who acquires the ability to take full possession of his own mind may take possession of anything else to which he is justly entitled." "Here is the prime condition of success: Concentrate your energy, thought and capital exclusively upon the business in which you are engaged. Having begun on one line, resolve to fight it out on that line, to lead in it, adopt every improvement, have the best machinery, and know the most about it." "Concentrate your energies, your thoughts and your capital. The wise man puts all his eggs in one basket and watches the basket." "Think of yourself as on the threshold of unparalleled success. A whole, clear, glorious life lies before you. Achieve! Achieve!"

Henry Ford said that all success and wealth first starts in your mind: "You must never, even for a second, let yourself think that you can fail. Our first principle is that failure is impossible. If you shut out of your mind the possibility of being licked, then you are bound to win." "One who fears the future, who fears failure, limits his activities. Failure is only the opportunity more intelligently to begin again. There is no disgrace in honest failure; there is disgrace in fearing to fail." "Thinking is the hardest work any one can do, which is probably the reason why we have so few thinkers." "If money is your hope for independence you will never have it. The only real security that a man will have in this world is a reserve of knowledge, experience, and ability."