@hectorserrranoo

marketing hire #2 @wisprflow

Joined January 2024
  • Tweets495
  • Following129
  • Followers16.2K
56Media
i built @WisprFlow’s paid ads program here’s how i’d rebuild it in 30 days
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overnight success as they say
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speed wins this was a good purchase
Hector
@hectorserrranooOct 4
going to start doing video breakdowns of what i'm working on lmk what you'd like me to cover
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x did more for me in 2 days than 10+ years on ig, yt and tiktok combined
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everyone wants a great head of content but you won't find one, here's why
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surrounding yourself with young talent is the easiest advantage a founder can get
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they spot alpha before anyone else a lot of the biggest cpg brands crushing right now got there because someone young on the team understood tiktok shop before the rest of the industry did ex @JimmyFarley00
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marketing is the thing everyone wants automated and the one thing nobody has cracked the top ai labs still have people writing briefs, designers in figma, tons of editors and cracked videographers
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running a content team in 2026 is like running a sales team > uncapped commissions > referral bonuses > leaderboards for competition > teach them everything you know > host in person retreats > pay the best like the best culture & community win
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the next wave of founders will all be marketers it's easier for a creative to learn to build than for an engineer to learn how to generate attention building keeps getting easier and marketing keeps getting harder
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san francisco i am in you
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Just post what you know and did #onhere
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lmk what you guys would like me to breakdown next
@jason
@JasonOct 10
I’m looking for tactical and practical talks like this… please go find me some and put them in the replies with why you thought it was great (like watch it) Will give up to ten folks $42 each for their best finds — looking for quality folks! You have to have @XMoney turned on
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i've seen some of the biggest companies in the world geo-block their own ads from the founder's city so he wouldn't see them he complained about everything they shipped and slowed the whole org down
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and then numbers go up and everyones happy
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marketers get hired for their creativity, expertise and taste then every person at the company tells them what to change you will lose top talent like this fast
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i've seen companies geo-block their own ads from their city so the founder's wouldn't see them he'd complain about everything they shipped and slowed down everything
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everyone looking for the marketer with the best resume will end up hiring a bot
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what actually matters: - where they've lived and traveled - who they spend time with - what they're obsessed with - how chronically online they are - what they've built on their own - what they’ve failed at you get this from living the more non-linear the path the better
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tech companies should be hiring more from the creator, ecom and info space
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stop blaming the algorithm you'll never get better when a post underperforms it ruins my entire day because i know it was on me and that's why my bar keeps getting higher
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