Designing award-winning identities for the world’s most influential brands @helloMullerltd. Designing Fiction & Branding Stories. Co-Founder & CCO @nitricplay
London, UK
Joined June 2007
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Half the fun of designing Marvel Brick covers is building out the colour schemes across the line. From follows function.
Walking down the pedestrianised part of Oxford Street was a nice experience. Definitely the way forward.
Tom Muller retweeted
There’s a hardcover available for preorder right now on PanelBoundComics.
Looks to be exclusive with them.
panelboundcomics.com/product…
Everyone wants to be Paul Rand, but there was only one Paul Rand. Showing your client options and involving them in the creative process isn’t about not having an opinion; it’s showing confidence in the work you’re doing and that you value your clients opinions.
I stopped sending my clients options and variants.
Sending three versions of a screen feels like a courtesy. In reality it shows you don't have an opinion of your own, and it hands the client the decision they hired you to make.
A big part of what clients pay for is conviction. You've spent more time with the problem than anyone, so pick the direction you believe in and explain why.
They can push back, and sometimes they're right. But you're the shot caller.
Yes, because the design and creative industries are bigger than the “I let AI do everything now” bubble.
Doing my best Creative Director poses in @therightram’s Mirror Maker Studios announcement video where the team talks about the imminent release of Ram and @cagle_evan’s groundbreaking DEICIDIUM.
Watch it here: youtube.com/watch?v=LusmrI4e…
I want to make a "Look, it's a cagle of nerds." joke, but I'm not that good of a writer. Anyway, you should check out the video.
Introducing PROCESS JUNKIE, a new ongoing video series that gives you a exclusive, behind-the-scenes look at Ram V's work, available on the new Mirror Maker Studios YouTube channel.
Check out the first installment at the channel link below:
youtube.com/@mirrormakerstud…
Tom Muller retweeted
Been dropping some killer covers in solicits recently! Look at this @DarkHorseComics KILL ALL IMMORTALS III #3 Cover A Masterpiece by @marcomastrazzo.
That is absolutely incredible. Next issue out 11/18/26!
I think its OK if you're a Nepo Baby and use the money and access to do genuinely cool stuff, like start a stop-motion animation company.
It’s all good and well to automate brand guideline creation, but you’re missing out on making that document be the star of the design work and expressing that with a fully bespoke design. Not everything needs to be optimised until nothing original remains.
60%-70% of the internet runs on PHP, and its amazing there's a generation of tech folks going "Never heard of it, what is it?"
Needs to be repeated. (Not to mention: if a smaller publisher can't make ends meet because of disproportionate pirating vs sales, you as a reader lose out on the comics you love.)
With every startup tech identity starting to look the same because of AI-driven design, the flex will be to show how the logo and identity was created 'for real' in a studio, by people building physical props, painting, printing etc…