Todd B. (@hitsman) profile picture

Product lead for YouTube homepage and recommendations since 2014. Opinions are my own, not my employer's.

Joined March 2007
Photo by Todd B. (@hitsman)Photo by Todd B. (@hitsman)Photo by Todd B. (@hitsman)Photo by Todd B. (@hitsman)Photo by Todd B. (@hitsman)Photo by Todd B. (@hitsman)Photo by Todd B. (@hitsman)Photo by Todd B. (@hitsman)Photo by Todd B. (@hitsman)
YouTube is rolling out custom feeds, starting in the US. What are you asking your algorithm for?
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From the WSJ...
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I'm pleased with the results!
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I don't watch television. I see one or two movies each year. I don't use TikTok or Instagram except for competitive work research. I listen to music every day. I focus my media time on value, which is also what YouTube optimizes its recommendations for...
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Today I spent hours watching my YouTube recommendations, and I noticed myself smiling, sharing, and being excited about the future. It was time very well spent, and every video I watched made me excited to give a 👍. Please vote with your attention. You control your algorithm.
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Great career question from @3blue1brown that people don't consider enough: "What value am I adding to other people, and to what extent is that the reason a salary is flowing in my direction?" youtube.com/watch?v=TfyPshgM…
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What do you think are the primary factors that contribute to a viewer seeing a video ranked on their YouTube homepage?
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YouTube has begun rolling out personalized custom feeds. You are in the driver's seat. How are you steering your custom feed?
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Here's mine!
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Here is a huge positive to modern life that gets no press. I have an old 2009 Toyota, and the AUX port crapped out about a year ago. Went to YouTube. Young, enthusiastic guy explains how to fix it. It is not obvious - involves taking the dashboard apart in a counter-intuitive way, but once you see it, it's a 15 minute fix. There are actually dozens of videos showing how to do this, and they collectively have well over 200k views. Had this happened in 1995, I would have just lived with it. But the combo of the replacement AUX jack available from Amazon and the video of the simple (but not obvious) fix, I fixed it. I HAVE DONE THIS DOZENS OF TIMES. Replaced the control panel of my dishwasher. Replaced the ice maker in the fridge. Fixed a wonky sanding head on my drill press. Mastered a bandsaw technique that I use for my sculpture. On and on and on... I think it is likely no exaggeration to say billions of fixes and skill upgrades have been performed worldwide that would not have been performed if it were not for the instruction freely given peer-to-peer on YouTube. Take a moment to be happy about this. The busted item keeps performing, rather than going to the landfill. The person learning and doing the fix gains a sense of mastery and saves money. It's an unmixed blessing. Stop doomscrolling. Think of what is busted in your house, find the YouTube video on how to fix it, and fix it.
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Glued to @ryanhallyall's livestream and his @OfficialYallbot. Love the innovation! A weather nerd's dream! youtube.com/watch?v=nVfHV9Jp…
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Loving the livestreams on YouTube this weekend. First the Artemis II splashdown, and now Coachella! youtube.com/coachella
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It's not the heat, it's the humidity. It's not the sleet, it's the frigidity. It's not the Street, it's the liquidity. It's not the sweet, it's the acidity. It's not the seat, it's the rigidity. It's not the meat, it's the morbidity. It's not the tweet, it's the stupidity.
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Celebrated 12 years at YouTube today. I don't take for granted the privilege of spending each day working hard alongside millions of people who contribute to the world's best platform for viewers and creators. 🙏
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If you could introduce one improvement to YouTube that would substantially and sustainably increase value to viewers, what would it be?
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Brakes enable cars to go faster.
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I love to see creators showcase their creativity!
This is why I stopped making tech videos. Too many sweats.
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No other creator platform can say they've paid out over $100 billion to creators, artists, and media companies over the last four years. Information, entertainment, and businesses are Made on YouTube. blog.youtube/news-and-events…
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Watching the Chiefs/Chargers game live on YouTube for free right now. youtube.com/watch?v=3Rbt5CYH…
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